David Barnes

Melbourne, Australia Australia

Sharing all of my learning and research to save us from the over use of all electronic direct messaging.

Technology / Software / Internet

I hate SPAM but I hate Marketing Automation more. Marketing Automation has killed Inboxes and is a "lazy marketers" solution to a complex problem. How to do you communicate in a relevant and timely manner with subscribers, customers and prospective customers using electronic direct messaging without destroying engagement and brand equity? Well here is the tip of the week: Start with a compliant and relevant subscriber process. Email only subscriber forms is a clear sign that your organisation does not care about your communications and the relevance that each message has to the receiver. To learn more and save us all from eBlasting and Marketing Automation gone wrong: join the ind...