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Improve Your
INFINITE Game
LUNCHMEET
ENGAGE EMPOWER EXPAND
DAVID CARNES
Simpson Strong-Tie
National Technology Sales Manager
linkedin.com/in/carnesdavid/
THE INFINITE GAME
SIMON SINEK
Improve Your INFINITE Game
Have a Just Cause
Create Trust
Avoid Ethical Fading
Have a Worthy Rival
Courage to Lead
WHAT IS AN INFINITE GAME?
Finite Game Infinite Game
WHAT IS AN INFINITE GAME?
Finite Game
◦ Start – Middle – End
◦ Known Players
◦ Fixed Rules
◦ Winners and Losers
Infinite Game
◦ Balanced and not Linear
◦ Players come and go
◦ Rules are changeable
◦ No Winners or Losers
(only ahead and behind)
WHAT IS AN INFINITE GAME?
Have a Just Cause
Improve Your INFINITE Game
1. For something
2. Inclusive
3. Service-Oriented
4. Resilient
5. Idealistic
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
HAVE A JUST CAUSE
HAVE A JUST CAUSE
JUST CAUSE
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
1. For something
HAVE A JUST CAUSE
It serves as a positive and specific vision of the future.
While being against something may be effective in
rallying people, it doesn’t inspire, and it won’t last.
A Just Cause is what you stand for rather than what
you stand against.
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
2. Inclusive
It is open to all those who wish to contribute.
A Just Cause inspires all to make their worthwhile
contributions and feel valued for it.
HAVE A JUST CAUSE
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
3. Service Oriented
The primary benefit of the cause must go to those
other than you, the contributors.
If you are a leader, your leadership must benefit the
people in your span of care.
HAVE A JUST CAUSE
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
4. Resilient
Be able to endure political, technological and cultural
change.
If you define your Just Cause based upon the
prevalence of technology or a specific product and
there is a market change, your Just Cause will not last.
HAVE A JUST CAUSE
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
5. Idealistic
Big, bold and ultimately unachievable.
It’s not about becoming the biggest, the best or
number one.
A Just Cause is an ideal. It is something so noble that
we would be willing to devote our lives and careers
toward advancing it.
HAVE A JUST CAUSE
WHAT IS YOUR JUST CAUSE?
1. For something
- “That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the
British Crown…”
2. Inclusive
- “That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed…”
3. Service-Oriented
- “…that among these are Life, Liberty and the pursuit of Happiness.”
4. Resilient
- “That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it”
5. Idealistic
- “We hold these truths to be self-evident, that all men are created equal…”
A forward-looking statement that is so inspiring and compelling that you are
willing to sacrifice to see that vision advanced.
Improve Your INFINITE Game
Create Trust
CREATE TRUST
TRUST
Consistency
Sincerity
Relationship
Reliability
Commitment
CompetenceNetwork
Value System
CREATE TRUST
Consistency
Sincerity
Relationship
Reliability
Commitment
Competence
Network
Value System
CREATE TRUST
Creates Growth Creates Safety
Creates Vulnerability Creates Longevity
TRUST
Avoid Ethical Fading
Improve Your INFINITE Game
AVOID ETHICAL FADING
ETHICAL FADING – The process by which the moral colors of an ethical decision fade
into bleached hues that are void of moral implications
Don’t Rationalize
Rationalization prioritizes finite gains.
ETHICAL FADING – The process by which the moral colors of an ethical decision fade
into bleached hues that are void of moral implications
AVOID ETHICAL FADING
Don’t Lie to Yourself
Euphemisms are often a way of ‘sugar coating’ an ethical dilemma.
Improve Your INFINITE Game
Have a Worthy Rival
HAVE A WORTHY RIVAL
Traditional competition forces us to take on an attitude of winning; a Worthy Rival
inspires us to take on an attitude of improvement.
Competitor
◦ Focus on Winning
◦ Attention to the Outcome
◦ “I have to be better than X”
Rival
◦ Focus on betterment
◦ Attention to the Process
◦ “I have to be better”
HAVE A WORTHY RIVAL
"It is the focus on process and constant improvement that
reveals new skills and boosts resilience. An excessive focus
on beating our competition not only gets exhausting over
time, it can actually stifle innovation.“
- Simon Sinek
HAVE A WORTHY RIVAL
"It is the focus on process and constant improvement that
reveals new skills and boosts resilience. An excessive focus
on beating our competition not only gets exhausting over
time, it can actually stifle innovation.“
- Simon Sinek
Courage to Lead
Improve Your INFINITE Game
Helping people on their path to better health
COURAGE TO LEAD
• In February 2014, CVS Caremark announced that it would
stop selling any tobacco-related products in all 2,800
stores.
• No Competitive Pressure
• No Scandal
• No Grassroots campaign to do so
• It was a decision that would cost the company $2 billion per year in lost revenue.
• Competitors mocked them
• Wallstreet reacted negatively
CVS Stock before announcement: $ 66.11
CVS Stock after announcement: $ 65.44
Helping people on their path to better health
COURAGE TO LEAD
• The 700 packs of cigarettes per store (per day) did not go
to a competitor… They just were not purchased
• States that had CVS saw a 15% reduction in Cigarette sales
• Additionally health food lines ended up signing on with CVS increasing their revenue
CVS Stock before announcement: $ 66.11
CVS Stock after announcement: $ 65.44
CVS Stock after 18 months: $113.65
COURAGE TO LEAD
So how are we to find the courage to change our mindset?
1. We can wait for a life-altering experience that shakes us to our core and challenges the way we see the
world.
2. Or we can find a Just Cause that inspires us; surround ourselves with others with whom we share
common cause, people we trust and who trust us; identify a Rival worthy of comparison that will push us
to constantly improve; and remind ourselves that we are more committed to the Cause than to any
particular path or strategy we happen to be following right now.
COURAGE TO LEAD
Improve Your INFINITE Game
Have a Just Cause
Create Trust
Avoid Ethical Fading
Have a Worthy Rival
Courage to Lead

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LunchMeet - The Infinite Game

  • 3. DAVID CARNES Simpson Strong-Tie National Technology Sales Manager linkedin.com/in/carnesdavid/
  • 5. Improve Your INFINITE Game Have a Just Cause Create Trust Avoid Ethical Fading Have a Worthy Rival Courage to Lead
  • 6. WHAT IS AN INFINITE GAME?
  • 7. Finite Game Infinite Game WHAT IS AN INFINITE GAME?
  • 8. Finite Game ◦ Start – Middle – End ◦ Known Players ◦ Fixed Rules ◦ Winners and Losers Infinite Game ◦ Balanced and not Linear ◦ Players come and go ◦ Rules are changeable ◦ No Winners or Losers (only ahead and behind) WHAT IS AN INFINITE GAME?
  • 9. Have a Just Cause Improve Your INFINITE Game
  • 10. 1. For something 2. Inclusive 3. Service-Oriented 4. Resilient 5. Idealistic A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. HAVE A JUST CAUSE
  • 11. HAVE A JUST CAUSE JUST CAUSE
  • 12. A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. 1. For something HAVE A JUST CAUSE It serves as a positive and specific vision of the future. While being against something may be effective in rallying people, it doesn’t inspire, and it won’t last. A Just Cause is what you stand for rather than what you stand against.
  • 13. A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. 2. Inclusive It is open to all those who wish to contribute. A Just Cause inspires all to make their worthwhile contributions and feel valued for it. HAVE A JUST CAUSE
  • 14. A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. 3. Service Oriented The primary benefit of the cause must go to those other than you, the contributors. If you are a leader, your leadership must benefit the people in your span of care. HAVE A JUST CAUSE
  • 15. A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. 4. Resilient Be able to endure political, technological and cultural change. If you define your Just Cause based upon the prevalence of technology or a specific product and there is a market change, your Just Cause will not last. HAVE A JUST CAUSE
  • 16. A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced. 5. Idealistic Big, bold and ultimately unachievable. It’s not about becoming the biggest, the best or number one. A Just Cause is an ideal. It is something so noble that we would be willing to devote our lives and careers toward advancing it. HAVE A JUST CAUSE
  • 17. WHAT IS YOUR JUST CAUSE? 1. For something - “That these united Colonies are, and of Right ought to be Free and Independent States, that they are Absolved from all Allegiance to the British Crown…” 2. Inclusive - “That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed…” 3. Service-Oriented - “…that among these are Life, Liberty and the pursuit of Happiness.” 4. Resilient - “That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it” 5. Idealistic - “We hold these truths to be self-evident, that all men are created equal…” A forward-looking statement that is so inspiring and compelling that you are willing to sacrifice to see that vision advanced.
  • 18. Improve Your INFINITE Game Create Trust
  • 21. CREATE TRUST Creates Growth Creates Safety Creates Vulnerability Creates Longevity TRUST
  • 22. Avoid Ethical Fading Improve Your INFINITE Game
  • 23. AVOID ETHICAL FADING ETHICAL FADING – The process by which the moral colors of an ethical decision fade into bleached hues that are void of moral implications Don’t Rationalize Rationalization prioritizes finite gains.
  • 24. ETHICAL FADING – The process by which the moral colors of an ethical decision fade into bleached hues that are void of moral implications AVOID ETHICAL FADING Don’t Lie to Yourself Euphemisms are often a way of ‘sugar coating’ an ethical dilemma.
  • 25. Improve Your INFINITE Game Have a Worthy Rival
  • 26. HAVE A WORTHY RIVAL Traditional competition forces us to take on an attitude of winning; a Worthy Rival inspires us to take on an attitude of improvement. Competitor ◦ Focus on Winning ◦ Attention to the Outcome ◦ “I have to be better than X” Rival ◦ Focus on betterment ◦ Attention to the Process ◦ “I have to be better”
  • 27. HAVE A WORTHY RIVAL "It is the focus on process and constant improvement that reveals new skills and boosts resilience. An excessive focus on beating our competition not only gets exhausting over time, it can actually stifle innovation.“ - Simon Sinek
  • 28. HAVE A WORTHY RIVAL "It is the focus on process and constant improvement that reveals new skills and boosts resilience. An excessive focus on beating our competition not only gets exhausting over time, it can actually stifle innovation.“ - Simon Sinek
  • 29. Courage to Lead Improve Your INFINITE Game
  • 30. Helping people on their path to better health COURAGE TO LEAD • In February 2014, CVS Caremark announced that it would stop selling any tobacco-related products in all 2,800 stores. • No Competitive Pressure • No Scandal • No Grassroots campaign to do so • It was a decision that would cost the company $2 billion per year in lost revenue. • Competitors mocked them • Wallstreet reacted negatively CVS Stock before announcement: $ 66.11 CVS Stock after announcement: $ 65.44
  • 31. Helping people on their path to better health COURAGE TO LEAD • The 700 packs of cigarettes per store (per day) did not go to a competitor… They just were not purchased • States that had CVS saw a 15% reduction in Cigarette sales • Additionally health food lines ended up signing on with CVS increasing their revenue CVS Stock before announcement: $ 66.11 CVS Stock after announcement: $ 65.44 CVS Stock after 18 months: $113.65
  • 33. So how are we to find the courage to change our mindset? 1. We can wait for a life-altering experience that shakes us to our core and challenges the way we see the world. 2. Or we can find a Just Cause that inspires us; surround ourselves with others with whom we share common cause, people we trust and who trust us; identify a Rival worthy of comparison that will push us to constantly improve; and remind ourselves that we are more committed to the Cause than to any particular path or strategy we happen to be following right now. COURAGE TO LEAD
  • 34. Improve Your INFINITE Game Have a Just Cause Create Trust Avoid Ethical Fading Have a Worthy Rival Courage to Lead