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Social Media in Business: It's just a bunch of tools right?

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David Christopher
David Christopher

Subtle presentation outlining the right approach to applying social media as a business solution.

TechnologieBusiness
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Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
Mr Bossman has heard Social Media is hip and cool.
Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
Mr Bossman starts a Blog.
2 weeks later…
5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
Another 2 weeks later…
“ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
The Social Media Guru knows the answer…
… and explains it delicately to Mr Bossman.
“ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
The Social Media Guru begins to explain that Social Media is not about tools…
“ Social Media is not about tools… ”
“ It’s about PEOPLE! ”
“ Have you heard of P.O.S.T ? ”
 
Mr Bossman begins to understand where he was going wrong…
… and begins to apply the P.O.S.T methodology to his problem.
“ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
“ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
“ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
The IT department deploy a social networking application… …… quickly.
And another 2 weeks later…
25 blog posts 45 comments
Mr Bossmans’ team are now collaborating better.
Mr Bossman is very happy.
 
However, Mr Bossman was not able to achieve all his objectives…
… his team still do not think he is hip or cool.
Social Media is about PEOPLE!
Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)

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Social Media in Business: It's just a bunch of tools right?

  • 1. Social Media in Business: It’s just a bunch of tools right? (Auto plays in presentation mode)
  • 2. Mr Bossman has heard Social Media is hip and cool.
  • 3. Mr Bossman “ Social Media is hip and cool. Blogs are Social Media. I must write a BLOG! ”
  • 6. 5 Blog posts 0 comments “ Why is nobody in my team responding ? Social Media sucks! ”
  • 7. Another 2 weeks later…
  • 8. “ Why is Social Media not working for me? ” Social Media Guru 10 Blog posts 0 comments
  • 9. The Social Media Guru knows the answer…
  • 10. … and explains it delicately to Mr Bossman.
  • 11. “ Your approach is wrong, wrong, wrong !!! ” 10 Blog posts 0 comments
  • 12. The Social Media Guru begins to explain that Social Media is not about tools…
  • 13. “ Social Media is not about tools… ”
  • 14. “ It’s about PEOPLE! ”
  • 15. “ Have you heard of P.O.S.T ? ”
  • 16.  
  • 17. Mr Bossman begins to understand where he was going wrong…
  • 18. … and begins to apply the P.O.S.T methodology to his problem.
  • 19. “ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
  • 20. O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
  • 21. “ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
  • 22. “ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
  • 23. T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
  • 24. T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
  • 25. The IT department deploy a social networking application… …… quickly.
  • 26. And another 2 weeks later…
  • 27. 25 blog posts 45 comments
  • 28. Mr Bossmans’ team are now collaborating better.
  • 29. Mr Bossman is very happy.
  • 30.  
  • 31. However, Mr Bossman was not able to achieve all his objectives…
  • 32. … his team still do not think he is hip or cool.
  • 33. Social Media is about PEOPLE!
  • 34. Written by David Christopher Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777)