18. … and begins to apply the P.O.S.T methodology to his problem.
19. “ A lot of my team do use Facebook in their personal lives. ” P eople Assess your customers’ activities
20. O bjectives Decide what you want to accomplish “ I want my diverse team to share experiences, discuss ideas and support one another in an open environment. ”
21. “ I also want them to think I am hip and cool. ” O bjectives Decide what you want to accomplish
22. “ But this is a big change! My team must be allowed to allocate time to make this work. ” S trategy Plan for how relationships with customers will change.
23. T echnology Decide which social technologies to use. “ I need a SOCIAL BUSINESS COMMUNITY. ”
24. T echnology Decide which social technologies to use. “ A social networking application would be perfect for this. ”
25. The IT department deploy a social networking application… …… quickly.