Chinese Infant Formula Milk Powder Market Forecast Report1. Research and Forecast of China Infant
Formula Milk Powder Market, 2014-2018
Published: May 2014
No. of Pages: 100
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2. The report is in Chinese version now. The English version will be delivered in 3-
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Research and Forecast of China Infant Formula Milk Powder Market, 2014-2018
mainly analyzes the market status, supply and demand, competition landscape,
import & export of infant formula milk powder industry both home and abroad
as well as business performance of major domestic and foreign enterprises,
meanwhile offers suggestions for infant formula milk powder industry, so as to
make entrepreneurs get a better understanding of this industry and make a
wiser decision with the help of the investment reference. Before the accident of
melamine in 2008, the domestic brands have controlled 70% of the market
share. While by the end of 2013, the proportion has dropped about 20%. The
market has been gradually seized by joint-ventures and foreign brands. At
present, the sales proportion of foreign milk powder in China has reached 60%
above, and the high-end products have taken up a nearly 100% market share in
China.
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Research and Forecast of China Infant Formula
Milk Powder Market, 2014-2018
3. The top ten sell-well domestic milk powder brands in 2013 are Beingmate, Yili, Firmus,
Yashily, Wondersun, Yaolan, Bright, Qinyong, Benzgo, and Redstar. The sales volume of
Beingmate reached CNY 6.117 billion in 2013, and its market share in that year was 8.5%,
ranking the top of the domestic infant formula milk powder enterprises. Yili ranked the
second in that year, and its sales volume reached CNY 5.512 billion in 2013.
Since 2013, the M&A among enterprises has accelerated. For instance, Mengniu Diary
acquired Yashily Foods; Syutra Group acquired Youth-Base; Biostime acquired Shangsha
Yingke Nutrition Company. At present, there are 127 enterprises producing infant formula
milk powder and 545,000 enterprises marketing infant formula milk powder in China.
According to Rules for the Examination of Production Permission of Infant Formula Milk
Powder (2013 Version), some enterprises will withdraw from the market in the future two
or three years, and it is estimated that nearly one third of the 127 enterprises will exit the
market, from which small-sized will take a large part.
Complete report available @ http://www.reportsnreports.com/reports/286325-
research-and-forecast-of-china-infant-formula-milk-powder-market-2014-2018.html .
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Research and Forecast of China Infant Formula
Milk Powder Market, 2014-2018
4. Table of Contents
1. Development Overview of Infant Formula Milk Powder Industry
2. Operating Environment of Infant Formula Milk Powder Industry in China
3. Development Status Quo of Infant Formula Milk Powder Industry in China
4. Industrial Chain Structure of Infant Formula Milk Powder in China
5. Supply & Demand of Infant Formula Milk Powder Market in China
6. Import & Export of Infant Formula Milk Powder in China
7. Key Domestic Milk Powder Enterprises in China
7.1 Inner Mongolia Yili Industrial Group Co., Ltd.
7.2 Bright Dairy & Food Co., Ltd.
7.3 Zhejiang Beingmate
7.4 Feihe International Inc.
7.5 Heilongjiang Yashily Dairy Co., Ltd.
8. Development Forecast of Infant Formula Milk Powder Industry
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Research and Forecast of China Infant Formula
Milk Powder Market, 2014-2018
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Research and Forecast of China Infant Formula
Milk Powder Market, 2014-2018