Presentation given by David Fleck, Chief Strategy Officer of Disqus, at LiveRamp's RampUp 2017 Conference. Introduction to Disqus's data business, the problems it solves, and description of Disqus partnership with IBM and results.

1. March 6 2017
The Strategic Advantage
of Identity-Based Personalization
David Fleck
Chief Strategy Officer
fleck@disqus.com

2. 2Billion Users a Month

4. The Declared Data Fallacy

5. The Premium of Now
How much can you know?
When can you use it?
SOMETIME SOON NOW

6. Site visits with no or bad data on visitors.
Opportunity Area #1

7. Activating on audience identity data in real-time.
Opportunity Area #2

8. High Fidelity Data Sets Are Usually
Inaccessible
Fidelity
Accessibility

9. Audience data can deliver personalized
experiences in real-time, on the open web.
Hypothesis

10. Proving the Concept
THINK Marketing Pilot
CTR - does Disqus data improve CTR?
Scale - does Disqus have sufficient
scale?

11. Rich Signal at the Long Tail
Current events
Bay Area news
Technology analysis
Car enthusiast sites
Ad agency news
Marketing commentary
Social media trend analysis
Current events
Bay Area news
Technology analysis
Car enthusiast sites
Apple fanboy communities
Developer tools reviews
Swift programming forums
CMODeveloper Mass Media
Niche Communities

12. Results
●CTR - improved158%
●Scale – 50% match rate

13. Where We Are Going
Personalize the Open Web

15. March 6 2017
David Fleck
Chief Strategy Officer
fleck@disqus.com