11 tips to help you get publishing on LinkedIn. There are simple and quick tips which should help you with your strategy.

1. Define your narrative
Decide what topics you want to write about and
be known for. This will help your posts resonate
more with readers and drive more interaction.
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Remember your audience
Who are you writing for? Consider your
industry peers and potential clients and target
your content accordingly.02
Elevenses
11 Top tips for publishing on LinkedIn
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Be authentic. Keep it professional, but human
After filling in the content now you have the option to
personalize your profile.
03Focus on content that engages, informs,
educates and / or entertains
Post content that is relevant and has purpose. There’s an
incredible amount of noise online today so
make your words count.04
Use eye catching images and impactful headlines
Give people a reason to click on your post by embedding
images, YouTube videos, and SlideShare presentations.
Headlines should have an intriguing hook as you only have a
second to grab a reader’s attention. 05

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Write in a way that invites conversation
Before publishing, work with colleagues and personal
connections to get feedback and different views on your
content. Ask questions to encourage your readers to weigh in. 06
07Always attribute – give credit wherever and
whenever you can
Use links liberally but be sure to cite sources and images –
linking to a source will also help confirm
the validity of your content. 08
Keep on top of hot topics
Write posts on the issues being discussed in your industry, pop
culture, or the news or garner interest and discussion and be
sure to add in your own opinion and relevant experience.

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Extend your reach – leverage your personal and
corporate social channels
Share your posts with your network this will drive views and engagement.
09Follow Official Channels & Publishers to gain additional
insight into your industry
Get fresh off the press content and tips by engaging with LinkedIn
channels in Pulse. Following Influencers and other publishers in
your industry will provide additional inspiration.10
Don’t wait for the perfect iteration
Publishing for the first time can seem daunting, if you have a
great idea, write the post and set it live – you can use feedback
and comments to inspire your next post.
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