The document discusses proposed changes to the Lothian Centre for Inclusive Living website. It notes that while the current site provides useful information, the design has limitations and does not fully utilize new technologies. Feedback found the home page cluttered and information hard to find. Usage data shows the home page gets many views but few proceed further. The proposed changes aim to better reflect the organization's work, make services like Grapevine Online more prominent, incorporate social media, and create an easier to navigate site with Web 2.0 features. The goals are to increase usage, improve accessibility and engagement, and support online consultations and fundraising. Suggestions include improved navigation, standardized designs, reducing text, and enhancing accessibility.

1. Lothian Centre
for Inclusive Living
Website proposals

2. Contents
Background & feedback
Aims & Objectives
Current Usage (overview)
Suggestions for website

3. Background
 Valuable tool – providing information & raising our
profile
BUT…
 Design limitations to website
e.g.) Grapevine Online, potentially useful but difficult to
find on website and response rate low for enquiries
 Technological changes – social media/online
fundraising available
 Consultation with staff & other stakeholders…

4. Some of your comments on the current
website
 ‘The website should be not only a place to access info on our
services (home page perhaps should be more specific about
this) but also on developments in relation to Self Directed
Support (SDS) in each of the Lothian local authorities. More
information in general could be available. In addition to being an
information point our website should get ready to become a
selling point too!’
 I think the home page could be less cluttered in appearance -
research has shown if people don't like a home page then they
will often not proceed any further.
 Home page needs redesigning. Having news articles (which are
generally negative) as the first thing you see is not a good idea.
Info to be downloaded needs to be systematically reviewed and
kept up to date.

5. Current usage (overview)
Most popular webpage :
1.LCiL Homepage – 28% but ‘bounce’ rate of 44%
2.PA Vacancies – 14% with 59% advertising for a PA
In contrast…
On 21% of viewers went onto access Grapevine Online & only
11% click the registration button.
Other problems include:
The layout of the website is unclear and tools such as Spotlight
lack purpose at present
There is too much information on one page for services such as
Training
The fundraising tool is seldom used
There are no links to past consultations/publications

6. Aims and Objectives
 Priority – to update content and layout of
website so that it :
 Better reflects our current work and priorities
 Makes existing online services i.e. Grapevine
Online/Training more prominent on the site
 Incorporates social media tools such as Twitter
 Becomes easier and clearer to navigate
 Moves towards greater Web2.0 functionality*

7. Cont’d…
Following developments to the website it is
envisaged that there will be :
Increased website hits
More up to date information
Improved accessibility
More effective engagement with
stakeholders via consultations, donations
and other opportunities

8. Suggestions
 Improved Navigation from the
Homepage
 Standardised boxes throughout the
website and ‘calls to action’
 Access Keys for screenreaders &
standard access keys
 Site Map option
 Reduced amount of text per webpage

9. Cont’d…
 Graphics
 Information & News
 Online Library
 Improved interaction for disabled
people

10. Navigation
http://www.scvo.org.uk/

11. Boxes on
the left
Boxes
on the
right
Main Tabs Top right
hand links