My presentation at HR Tech World (now UNLEASH) in Amsterdam in October 2017 presents findings from a study of HR Analytics readiness comparing Europe to the rest of the world.

1. PEOPLE ANALYTICS: Are we behind in Europe?
David Green | HR Tech World | Amsterdam | 24 October 2017
Follow me:
linkedin.com/in/davidrgreen
@david_green_uk #HRTechWorld
Pic: Canal Homes of Amsterdam by Grant Pekoff

2. 2
“Analytics is no longer a
‘good idea’ for HR
- it is now mandatory”
Josh Bersin
Source: http://www.personneltoday.com/hr/people-analytics-strategy-essentials-for-2017/ #HRTechWorld@david_green_uk

3. Analytics pays
back $13.01 for
every Dollar spent
Source: Nucleus Research@david_green_uk

4. ANALYTICS IS THE CENTREPIECE OF A DIGITAL AGENDA FOR HR
@david_green_uk Source: TI People #HRTechWorld

5. RESEARCH: WORKFORCE ANALYTICS READINESS
5@david_green_uk #HRTechWorld
• Joint HRN / IBM study
• 347 participants
• 177 European HQ company
• How does Europe compare?
http://ibm.biz/HRready

6. RESEARCH: APPROACH & METHODOLOGY
6@david_green_uk #HRTechWorld
Getting
started
Building
capability
Develop
culture of
analytics

7. 7@david_green_uk #HRTechWorld
Clear governance, accountability
& privacy standards
Stakeholders who want to solve
problems analytically
Strategy for prioritising projects
Senior sponsors to champion
analytics
Sponsorship & involvement of the
CHRO
Vision & Mission
48%
57%
-9
59%
68%
-9
78%
77%
36%
48%
-12
62%
60%
61%
57%
Source: HRN / IBM Smarter Workforce Institute HR Practitioner survey 2017
Europe (Top, n=177) v Rest of World (Bottom, n=170)

8. 8@david_green_uk #HRTechWorld
The right mix of skills
Clear guidance on use of external
vendors
Right analytics technology
Right data
Skilled workforce analytics
leader
44%
49%
-5
27%
49%
-22
29%
48%
-19
26%
42%
-16
31%
42%
-11
Source: HRN / IBM Smarter Workforce Institute HR Practitioner survey 2017
Europe (Top, n=177) v Rest of World (Bottom, n=170)

9. 9@david_green_uk #HRTechWorldSource: The Power of People: Sheri Feinzig, Nigel Guenole and Jonathan Ferrar (Pearson FT Press – 2017)
THE RIGHT MIX OF SKILLS
BUSINESS ACUMEN
§ Financial literacy
§ Political astuteness
§ Internal awareness
§ External awareness
CONSULTING
§ Problem definition
§ Hypothesis building
§ Project management
§ Solution development
§ Change management
§ Stakeholder management
HUMAN RESOURCES
• HR sub-functions
• HR interdependencies
• International HR
• Privacy and ethics
• HR “sixth sense”
WORK PSYCHOLOGY
§ Industrial psychology
§ Organisational psychology
§ Research design and analysis
DATA SCIENCE
§ Quantitative: mathematics and
statistics
§ Computer Science: databases
and programming
§ Data awareness
COMMUNICATIONS
§ Storytelling
§ Visualisation
§ Writing
§ Presenting
§ Marketing

10. 10@david_green_uk #HRTechWorld
Ability to show ROI
HR Analytics embedded through
organisation
Standardised approach to
projects
Succession strategy for core
roles
23%
31%
-8
24%
35%
-11
24%
41%
-17
22%
37%
-15
Source: HRN / IBM Smarter Workforce Institute HR Practitioner survey 2017
Europe (Top, n=177) v Rest of World (Bottom, n=170)

11. 11@david_green_uk #HRTechWorldSource: Bersin by Deloitte: Scaling People Analytics Globally: Chevron Takes a Multipronged
Approach to Build Organizationwide Analytics Capabilities
COST
BUSINESS IMPACT
Reject
Wish list
Avoid
Prioritise
PRIORITISE PROJECTS BASED
ON BUSINESS IMPACT
SET A CLEAR TONE &
DIRECTION THROUGH
MISSION STATEMENT
“To support Chevron’s
business strategies with
better, faster workforce
decisions informed by data”
CREATE A COMMUNITY OF
PRACTICE & TRAINING
300
Members
WHO?
18
Countries
20
Business
Units
WHAT?
Build organisational capability
around people analytics
HOW?
• Best practice sharing
• Leveraging expertise across groups
• Structured training & development
• Identify business champions,
expertise, collaboration
• Communicate success
DEVELOP CULTURE OF ANALYTICS

12. WHY IS EUROPE BEHIND?
12@david_green_uk #HRTechWorld
Further research required
Maturity Vs. North America
Volume Vs. good case studies
Complexity of HR in Europe
Uncertainty – GDPR, Brexit
Ethics & privacy concerns

13. ETHICS & PRIVACY IS A CHALLENGE IN PEOPLE ANALYTICS
@david_green_uk Source: Insight222
of people analytics
projects are jeopardised
by ethics and privacy
concerns
81%
19%
Often or
sometimes
Rarely or
never
Q: To what extent do privacy and/or ethical concerns hinder or
delay people analytics projects?
81%

14. 14@david_green_uk #HRTechWorld
84%
Source: HRN / IBM Smarter Workforce Institute HR Practitioner survey 2017
Believe HR urgently needs guidance on the
fair use and privacy of new and emerging
data sources in workforce analytics

15. DOWNLOAD THE WHITE PAPER
15@david_green_uk #HRTechWorld
http://ibm.biz/HRready

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THANK YOU
Enjoy the rest of the show!
#HRTechWorld
linkedin.com/in/davidrgreen @david_green_uk
green.dr@gmail.com