A basic deck and demo for Masquerade - our reasoning in very brief terms, and our ideas for the direction of this growth.

1. Masquerade Reno, LLC

What we provide: A BDSM event-planning
venue for the interested and lifestylers

What is the current lack: No BDSM venue
within the State of Nevada – sexual venues,
etc, but no BDSM lifestyle venue

Our target audience: the 20-30% of people
who are kinksters, including the 10-30% of
those who are consistent lifestylers, and the
interested non-kinksters.

2. Growth Potential

Kink-friendly wedding venue (fetlife.com
discussions and chatter indicating the need)

BDSM Tourism (adjacent and related to, not
inclusive of, sex tourism)

The recent upswell of interest in alternative
sexuality, as well as the desire to 'spice up'
heteronormative and homonormative sexual
activity in general.

BDSM products (poor selection in the area)

3. Launch Timeline

Date of Pre-Launch Start (DPL):
Beginning acquisition of pre-priced materials,
begin rental, begin advertisement

DPL+15
Rental finalized, material acquired, decoration
begins, increase in advertisement

DPL+30 (DL)
Launch of venue, begin growth schema.

4. Current Pre-Launch Traction

Discussions on FetLife have brought community
attention to the project, most of which is positive and
constructive (the rest of which centers around the
current model of hidden, unsafe, no-rules exchanges)

Facebook, FetLife, Linkedin, Craigslist, and Angel.co
provide advertising, connections to resources and
constructors in the area, as well as investors.

The estimated value of materials required is roughly
$2000 for a few pieces of furniture – this is roughly
equivalent to the martial arts dojo value of several
Wing Chun dummies. Our draw is availability and
open practice. We are getting estimates from builders.

5. Market

Est. 86,000 Washoe residents are kinksters –
roughly 11,000 would be lifestylers, and thus
connected to the community either by FetLife,
Collarspace, or another fetish life-site or forum-
site.Roughly 52m people are tourists per year to
Washoe – that means at least 216,000 are
kinksters

TAM=302,000 people per year.

SAM=60,400 lifestylers (17,200 year-round)

SOM: 100% - no competition (for the next year
and an half, minimum)

6. Market

Est. 86,000 Washoe residents are kinksters –
roughly 11,000 would be lifestylers, and thus
connected to the community either by FetLife,
Collarspace, or another fetish life-site or forum-
site.Roughly 52m people are tourists per year to
Washoe – that means at least 216,000 are most
likely kinksters of some denomination.

TAM=302,000 people per year.

SAM=60,400 lifestylers (17,200 year-round)

SOM: 100% - no competition (for the next year
and an half, minimum)

7. Services
Services we will provide Services available anywhere in the
state
Events (Kink-parties, venues for
munches)
No regulated kink-parties, venues for
munches are noisy crowded restaurants
Available play-space (lunch-breaks,
weekends, end-of-day, moderate
nighttime hours)
No available play-space other than
motel rooms (sex and/or unsafe) or
private homes (unsafe, unregulated,
potential criminal elements)
Kink-friendly wedding venue and
minister (already at-hand)
Erotic Heritage Museum in Las
Vegas...and that's geared towards sex,
not kink.
Venue for frequent kink classes or
conferences
Convention centers...which require
more money, and the classes are
infrequent.

8. Revenue
Several considered models (two examples):

$40 a month membership fee (433
customers per month to make full start-up
income potential)

$10 entry fee (either 1734 one-timers or 433
4 times a month customers – if more than a
few times a week, the income increases
greatly)

9. Our Team

David Harrell – researcher & consultant,
data entry and logistics

Marilyn Flores – BDSM event organizer,
social consultant, concept designer.

Several members who wish to remain
unnamed until they can be hired from their
current jobs (which they have agreed to do),
including one of our ministers

10. Estimated Profit/Loss
Considerations
1st 2nd 3rd 4th 5th 6th
0
5000
10000
15000
20000
25000
Income Gross EST
Investor Amount (Three investors, at 3,
333 per)
Rent & Advertising
Employees (Presumptive 1 full time, 2
part time)
Administration
Furniture (one-time cost, maintenance
after)
Shuttle Bus Insurance and Gas (Also
cost of shuttle bus one time)
Utilities
Net Income