Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift. In this SXSW panel, several leading CMOs will discuss the future of marketing and the role AI and data intelligence will play.

1. MARKETING IN 2020: BRIDGING THE
EXPERIENCE GAP
Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic
shift. In this SXSW panel, several leading CMOs will discuss the future
of marketing and the role AI and data intelligence will play.

2. Last year, CMO turnover reached its
highest point. By 2020, CMO tenure is
projected to be shorter than ever before.
“

4. Consumers today are dealing
with highly fragmented
experiences

6. People not only desire better content, but
also experiences that are FRICTIONLESS,
CONTEXTUAL AND PERSONALIZED TO
THEM - based on where they are and what
they’re doing in the moment.

7. PANEL QUESTIONS

8. WHAT ARE SOME OF THE BIGGEST
CHALLENGES FACING CMOS AND
MARKETERS IN THE FUTURE?

9. HOW DOES THE CHANGING LANDSCAPE
SHIFT BRAND MARKETING, CONTENT
AND STORYTELLING?

10. WHAT SHOULD MARKETERS KEEP IN
MIND AS THEY LOOK TO UNLOCK THEIR
DATA INTELLIGENCE IN A BIGGER WAY?

11. HOW DO BRANDS BRIDGE THE
EXPERIENCE GAP?