A high level introduction to Social Media and Social Networking. Prepared for 1G Network, Bethany's Professional Networking Group. Prepared by David Roth.

1. Social MediaIntroduction

2. Stats

3. more Stats

4. The conversation is happening… with or without you!

5. Stop looking for the secret sauce? It will change before you’re able to figure it out. completely

6. An organic platform that brings your audience together to learn and converse about your products. Engage your audience in meaningful and advantageous conversations.

7. You can feed it… But don’t think you can CONTROLit.

8. Introduce Ideas & Concepts Educate Event Announcements Collect References Brand Development Business Recruitment Workforce Recruitment Foster Customer Loyalty What do you use it for? Interact with your audience Business Retention Job Search Influence Decisions Research and Data Collection Build Relationships

10. Choose the right tools for you PUSH Email Websites Blogs YouTube Podcasts Twitter Flickr SlideShare PULL RSS CONNECT Facebook LinkedIn Plaxo Forums

11. Establish measurable goals Build number of followers Be recognized as a content expert (retweet, shares, forwards, etc.) Increase visits to your website Number of new business leads … Examples:

12. Get Started… Choose which tools best suite your business needs Designate measurable goals for each tool Establish your brand voice and expertise Build your database of contacts (past deals, associations, industry contacts, prospects, etc.) Contribute current and relevant content regularly: Presentations with new data News notifications/share articles Industry accolades and announcements Event notifications Include links to full story or more information Remember… Conversations are happening… with or without you

13. Presentation prepared for the 1G Network www.bethany-denver2.org/1g-network David J. Roth droth61@hotmail.com