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Institution research 
Publishing houses
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately 
owned publishing Group. The Group is a worldwide media empire offering over 
300 magazines in 15 countries, as well as online, TV and radio stations. It was 
founded in 1875 and has been owned by five generations of the Bauer family 
Both these 
magazines are 
concentrated 
on music. 
This magazine 
can be linked to 
the other two 
because all three 
are based on 
entertainment, 
Empire is purely 
based on movie 
news and 
reviews. 
Bauer, the publisher of titles including FHM, Heat and Grazia, has 
reported a double-digit fall in pre-tax profits to £57m last year. 
In 1994, the company bought a small magazine called For Him Magazine which is 
now the core of the best-selling international multi-platform brand FHM. 
Bauer media have multiple target audiences as they have a range of 
magazines, TV and radio stations. Their TV and radio stations are more 
based on music and gossip. However they have large collection of 
magazine brands for different people with different interests. 
The Land rover owner magazine is for people who are 
interested in land and range rovers. This has nothing 
to do with entertainment. This shows that Bauer has 
a large range of magazine genres.
With operations in the UK, US and Australia, Future has come a long way from its humble beginnings. Founded 
in 1985 as a UK company with just one magazine; Amstrad Action. An early innovation was the inclusion of free 
software of magazine covers, the first company to do so. Today Future specializes in high-quality multi-media 
products, creating over 200 specialist publications, apps, websites and events. 
Futures sells over 2.2 million magazines every month and it exports to 89 countries making it the UK’s 
number one exporter for magazine content. Today it also employs 1,200 people in offices in London, 
Bath, San Francisco and Sydney. 
Future Publishing, home to titles including Total Film and Classic Rock, has reported a 45% fall in pre-tax 
profits in the six months to the end of March. 
Future said that the market remains challenging, with revenues falling by 4% year on year to £68m. More 
than a third of its ad revenues came from online sales, with its digital operation making a profit for the first 
time. 
Circulation income, which accounts for more than half (58%) of the company's total revenues, fell 7% to 
£40m. Advertising revenues fell 4% to £20.4m, of which £7.9m came from online, a 30% increase year on 
year. 
These magazine titles suggest that Future publishing mainly publishes magazines that are about 
games, technology and entertainment. They also have tutorial magazines such as ‘Practical 
Photoshop’, Windows 7: Help and advice’ and ‘Mac Format’.
With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME, 
What's On TV and Wallpaper* - Time Inc. UK (formerly IPC Media) creates content for 
multiple platforms, across print, online, mobile, tablets and experiences. 
Time Inc. UK is a subsidiary of Time Inc. (NYSE: TIME), one of the largest media companies 
in the world reaching more than 130 million consumers each month across multiple 
platforms through influential brands such as Time, People, Sports Illustrated, InStyle, Real 
Simple, Travel + Leisure, Food & Wine, Wallpaper and NME. With 50 editions of Time Inc. 
magazines licensed in more than 30 countries ranging from Germany to Turkey to China, 
the Time Inc. global portfolio touches all corners of the world. Time Inc. connects 
audiences through shared experiences, celebrated events and franchises including the 
Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the 
Year, the Food & Wine Classic in Aspen and the Essence Festival. 
IPC (Time Inc.), publisher of Look, NME and Marie Claire, has reported a 23% lift in pre-tax 
profit to £45m in 2011, in contrast to rival Bauer Consumer Media, whose profits 
dropped 9.5% to £57.3m in the same year.

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Institution research

  • 2. Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. It was founded in 1875 and has been owned by five generations of the Bauer family Both these magazines are concentrated on music. This magazine can be linked to the other two because all three are based on entertainment, Empire is purely based on movie news and reviews. Bauer, the publisher of titles including FHM, Heat and Grazia, has reported a double-digit fall in pre-tax profits to £57m last year. In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. Bauer media have multiple target audiences as they have a range of magazines, TV and radio stations. Their TV and radio stations are more based on music and gossip. However they have large collection of magazine brands for different people with different interests. The Land rover owner magazine is for people who are interested in land and range rovers. This has nothing to do with entertainment. This shows that Bauer has a large range of magazine genres.
  • 3. With operations in the UK, US and Australia, Future has come a long way from its humble beginnings. Founded in 1985 as a UK company with just one magazine; Amstrad Action. An early innovation was the inclusion of free software of magazine covers, the first company to do so. Today Future specializes in high-quality multi-media products, creating over 200 specialist publications, apps, websites and events. Futures sells over 2.2 million magazines every month and it exports to 89 countries making it the UK’s number one exporter for magazine content. Today it also employs 1,200 people in offices in London, Bath, San Francisco and Sydney. Future Publishing, home to titles including Total Film and Classic Rock, has reported a 45% fall in pre-tax profits in the six months to the end of March. Future said that the market remains challenging, with revenues falling by 4% year on year to £68m. More than a third of its ad revenues came from online sales, with its digital operation making a profit for the first time. Circulation income, which accounts for more than half (58%) of the company's total revenues, fell 7% to £40m. Advertising revenues fell 4% to £20.4m, of which £7.9m came from online, a 30% increase year on year. These magazine titles suggest that Future publishing mainly publishes magazines that are about games, technology and entertainment. They also have tutorial magazines such as ‘Practical Photoshop’, Windows 7: Help and advice’ and ‘Mac Format’.
  • 4. With more than 60 iconic brands - including Decanter, Country Life, Horse & Hound, NME, What's On TV and Wallpaper* - Time Inc. UK (formerly IPC Media) creates content for multiple platforms, across print, online, mobile, tablets and experiences. Time Inc. UK is a subsidiary of Time Inc. (NYSE: TIME), one of the largest media companies in the world reaching more than 130 million consumers each month across multiple platforms through influential brands such as Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine, Wallpaper and NME. With 50 editions of Time Inc. magazines licensed in more than 30 countries ranging from Germany to Turkey to China, the Time Inc. global portfolio touches all corners of the world. Time Inc. connects audiences through shared experiences, celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen and the Essence Festival. IPC (Time Inc.), publisher of Look, NME and Marie Claire, has reported a 23% lift in pre-tax profit to £45m in 2011, in contrast to rival Bauer Consumer Media, whose profits dropped 9.5% to £57.3m in the same year.