I show you how I boosted my click through rates in Google by 75% using the countdown timer and ad parameters, a little known but awesome feature built into adwords.

1. How I Achieved a 75% Boost in CTR
(Click Through Rate)
In Adwords - Using
A Little Known Feature…
By: David Melamed

2. We’ve All Seen The Crazy Ebay Ads Gone
Wild...

3. Those are Dynamic
Keyword Insertion
ads…
I Didn’t Use Those...

4. I Built a Countdown Timer in My PPC Ads...

5. Every Hour This Ad Changes How Much Time
is Left...

6. It Boosted My CTR by 75%...

7. I Used Dynamic Ad Parameters and the Ad
Parameterizer Adwords Script.
Sounds Fancy, I know...

8. Adwords Scripts Let You Use JavaScript To
Programmatically Change Your Adwords
Account.

9. Don’t Worry, I Don’t Know How To Write Code
Either…
Google Actually Wrote The Code For Me...

10. All I had To Do Was Copy & Paste Some
Code….

11. ...and Write an Ad with Parameters in It...

12. You can pretty much modify your ad with any
parameters...
1. Items Left in Stock
2. Sale Price
3. Weather Outside
4. Anything You can Think Of

13. If You Are Running a Conference, You Can
Run an Ad Like This…

14. If You Sell Ice Cream You Can Run an Ad Like
This…

15. If You Sell Concert Tickets, You Can Run an
Ad Like This …

16. All These Ads Can Be Updated Dynamically
From a Spreadsheet or API …

17. Here is Where You’ll Find Googles Prewritten
Script For Ad Parameters …
https://developers.google.
com/adwords/scripts/docs/solutions/parameteri
zer

18. You Can Also Modify Your
Bids Based on Factors Like
The Weather Outside …

19. You Can Even Make Sure Your Landing Pages
Don’t Go Down …

20. Want Me To Install a Countdown Timer Script
For You?
I’ts FREE!
Email Me: david@davidmelamed.com

21. Good Luck.
Thank You.
Questions? Comments? Need Help with PPC?
David Melamed - www.DavidMelamed.com
david@davidmelamed.com