Strategic Meetings Management, or SMM, is a disciplined approach to managing enterprise wide meeting and event activities, processes, suppliers and data in order to achieve measurable business objectives aligned with the organizations strategic goals/vision, and deliver value in the form of quantitative savings, risk mitigation and service quality. Aimia has years of experience providing SMM solutions to the pharmaceutical, medical meetings, health care and finance industries that increase efficiency, effectiveness while delivering cost savings.

1. STRATEGIC MEETINGS
MANAGEMENT PROGRAM
STRATEGY, DESIGN &
OPTIMIZATION
Meaningful
Data for
Meaningful
Measurement
Source: Aberdeen Group
Source: Aberdeen Group
The average enterprise spends over $8.8 million per year on their
strategic meetings and events
Unleash the power of your data, uncover trends,
investigate spend, realize market share – we create
customized solutions that fit your organization needs
and culture using your data.
Strategic meetings solutions equate to a nearly 50% increase in
compliance to meetings and events policies and guidelines
Case Study 1: Significant Cost Savings
Company A:
Objective: Organize meetings and travel programs to optimize
efficiency and cost savings within the most regulated
environment.
Results: Planned (sourcing only and full service) for over 2,000
meetings to date
Aimia contributed to over $9.2MILLION
in total cost savings in the span of ONE year
We are experts in compliance
& risk management
(PhRMA Code, Sunshine Act
and Corporate Integrity
Agreement)
Strategic Meetings Management uncovers your footprint
in the marketplace and will enhance your purchasing
power for airlines, hotels, catering and entertainment.
Skilled procurement professionals realize significant
savings using your current and historical data to negotiate
best-in-class contracts and cost savings initiatives for hotel
rooms, meeting space, transportation, and more.
Aimia has expert personnel that will ensure compliance and cost
savings and provide procurement expertise.
• Aimia planners with CMP certifications
• Project Management Professionals
• Sourcing Specialists hold Paralegal certificates
• CPAs, Attorneys, Management Accountants
Cross trained team to eliminate duplicative work, delivered
cost savings of over 14% on annual retainer fees and
provided superior stakeholder and attendee experience.
Maximize team workload, eliminate redundancies and
realize a savings of at least 10% in fees on an annual basis.
Our goal is to help our clients lower delivery
costs, increase quality and effectiveness,
mitigate financial and legal risk and optimize
supplier relationships.
Failure by meeting-planners to comply with the guidelines
can lead to inflated costs and risk to the organization.
COST SAVINGS
PURCHASING POWER
CHANGE MANAGEMENT &
IMPLEMENTATION EXPERTISE
AIMIA’S SMM MISSION
PROGRAM AND POLICY
DESIGN DRIVEN BY YOUR DATA
4
5
3
1
Event Management Technology
- Aimia leverages industry leading technologies to best
meet clients needs
- We will help you determine the right platform to plan, source,
manage and measure meaningful data
SMM TECHNOLOGY2
A
A
A
B
B
B
YOUR
BUSINESS
OUR
INSIGHT
RESULTS
DELIVERED
Case Study 2: A New Approach to Meetings Management
Company B:
Objective:
Results:
ONE SIZE DOES NOT FIT ALL.WE WILL WORK
WITH YOU AT ANY STAGE IN THE SMM PROCESS
Senior
Executive
Support
Communication
Plan
Review
of Success
Compliance Administration