IT WAS TIME TO STOP DOING WHAT OTHERS SAID, WROTE, OR DID TO HAVE MY OWN OPINION AND PERSPECTIVE ABOUT WHAT’S NEXT IN MARKETING / ADVERTSING / BRAND STRATEGY

1. WHY YOUR NEXT
PLANNER/STRATEGIST
SHOULD BE A TRAVELER?

2. DAVID SOBRINHO
#CREATIVITY #TECHNOLOGY #ADVERTISING
#MARKETING #STRATEGY #PEOPLE
#PSICOLOGY #INNOVATION #BRANDS
#CULTURE #LIFESTYLE #SPORTS
#DESIGN #TRAVELING #EVENTS
#ART #MUSIC #RETAIL

3. MY GOAL IN LIFE IS TO INSPIRE PEOPLE.
AS A PLANNER / STRATEGIST I DO IT USING THE
MONEY AND THE POWER OF BRANDS.

4. THIS STORY BEGIN 4 MONTHS AGO

5. WEB STANDARDS
TABLETS
SMARTPHONES
RESPONSIVE DESIGN
MOBILE FIRST
WEB EXPERIENCE
PERSONALIZATION
BIG DATA
TECH TRENDS
I WAS TIRED TO WATCH, READ AND LISTEN
ALLWAYS THE SAME
THE INDUSTRY IS CHANCHING
ONLINE/OFFLINE
AUGMENTED REALITY
GOOGLE GLASS
GAMIFICATION
SOCIAL MEDIA
3D PRINT
CLOUD
VIRAL
BLAHBLHABLHA

6. “ TECHNOLOGY IS A WORD THAT
DESCRIBES SOMETHING THAT DOESN’T
WORK YET ”
Bran Ferren, CCO, Applied Minds and Former President of R&D,
Walt Disney imagineering

7. WHY WE FOCUS SO MUCH ON TECHNOLOGY?
* From a presentation of George Bennett at "Ambidexterity," the VCU
Brandcenter's executive education program for account planning, July 2013.

8. WHAT TECHNOLOGY WANTS FROM
PLANNERS / STRATEGISTS?
IDEAS
STRATEGY
INNOVATION ?

9. TECHNOLOGY IS NOT INNOVATION
INNOVATION IS NOT TECHNOLOGY

10. TECHNOLOGY WANTS CHANGE
INNOVATION GIVES INFLUENCE

11. CAN WE INFLUENCE IF THE FOCUS IS NOT
ON THE HUMAN BEING?
* Image From a presentation of George Bennett at "Ambidexterity," the VCU
Brandcenter's executive education program for account planning, July 2013.

12. INNOVATION IS NOT STRATEGY
STRATEGY IS NOT INNOVATION

13. INNOVATION IS ABOUT POSSIBILITY
STRATEGY IS ABOUT DIRECTION

14. 2013
THE FIRST INNOVATION GRAND PRIX AT
CANNES LIONS WENT TO THE CODING
PLATFORM “CINDER”.
The guiding principle for the jury
was to find something greater than
a campaign idea, that was
something that wasn’t just “limited
to what it is today, but could move
other things and competitors
Mr.Droga - Adage
forward.”

15. “Innovation isn’t everything the
goal should be emotions”
Masashi Kawamura

16. HOW CAN WE USE ALL THIS
INFORMATION TO CREATE SOMETHING
THAT REALLY MATTER FOR PEOPLE?

17. TOO MUCH QUESTIONS
IT WAS TIME TO STOP DOING WHAT OTHERS
SAID, WROTE, OR DID TO HAVE MY OWN
OPINION AND PERSPECTIVE ABOUT WHAT’S
NEXT IN
MARKETING|ADVERTSING|BRAND STRATEGY

18. STOP SHARING QUOTES
ON SOCIAL MEDIA AND
MOVE YOUR ASS DAVID SOBRINHO

19. TRAVELING VS LUXURY
I QUIT MY JOB, MY CITY AND MY COUNTRY TO DO
SOMETHING I ALWAYS WANT TO DO, TRAVEL ALONE IN A
LOW COST WAY WITHOUT PLANS UNTIL THE MONEY ENDS
WITH THE GOAL TO INSPIRE AND
BE INSPIRED BY PEOPLE, PLACES AND MOMENTS.

20. TRAVEL IS THE ONLY THING THAT COSTS
MONEY AND MAKES YOU RICHER

21. 9 DIFFERENT CURRENCIES
14 NIGHTS ON HOSTELS
17 FREE BEDS/COUCH
2400 KM HITCHIKING
+50 DIFERENTS BEERS
19 EUROPEAN CITIES
6 FRIENDS VISITED
29 NEW FRIENDS
1180 PICTURES
1 PHONE LOST
3 MONTHS
9 TRAINS
1 PLANE
5 BUSES
TOTAL COST: 2000 EUR

22. TRAVELING HELP US
CLEAR OUR MIND
PRODUCT/
BRAND
PEOPLE
INNOVATION
CULTURAL
DIFFERENCES
STRATEGY
TECHNOLOGY COMMUNITY

23. #1
PLANNING IS ABOUT DAILY LIFE
NOT ADVERTSING
Foto: Ljubljana

24. #2
AN INSIGHT ALWAYS CAME
FROM AN HUMAN TRUTH
Foto: Barcelona

25. #3
PLANNERS LIKE TO SOLVE PROBLEMS
EVERYDAY
Foto: Barcelona

26. #4
OUR JOB SHOULD BEGIN IN THE
BUSINESS MODEL OF THE PRODUCT
Foto: Montreux

27. #5
TECHNOLOGY FACILITATE
CONEXIONS
Foto: Montenegro

28. #6
UNDERSTAND
TIME IS MONEY
MONEY IS TIME
Foto: Serbia

29. #7
PEOPLE DONT CARE ABOUT
ADVERTISING
CREATE SOMETHING USEFUL
AND/OR ENTRETAINING
Foto: Barcelona

30. #8
WE HAVE TO RISK
KNOW HOW, WHEN AND WHERE
Foto: Belgrade

31. #9
HAVE A NETWORK WITH PEOPLE
FROM ALL BACKGROUDS
AND UNDERSTAND
WHAT ANNOYS/MOVES THEM
Foto: Istanbul

32. #10
BELIEVE PEOPLE ARE SMARTER
THAN EVER AND
LIKE TO HELP OTHERS
Foto: Prague

33. #11
KNOW THE PLATFORMS
UNDERSTAND EACH COMMUNITY
Foto: Berlin

34. #12
RELATIONSHIPS
ARE NOT A QUESTION OF TIME
BUT A QUESTION OF AFFINITY
Foto: Vienna

35. #13
INTERNET
IS A CONVERSATION NETWORK
Foto: Budapest

36. #14
ONLINE YOU HAVE A PERSONALIZED
APROACH BUT IS OFFLINE WHERE
THE REAL EMOTIONS ARE
Foto: Croatia

37. #15
LIKE US BRANDS AREN’T BUILD BY
COMMUNICATION BUT BY
WHAT THEY ACTUALLY DO
Foto: Berlin

38. #16
LOOK FOR INSPIRATION TO FURTHER
YOUR OWN CREATION IN PURSUIT OF
INNOVATION
Foto: Belgrade

39. CREATE INTEREST
TRAVELING
HELP US
PRODUCT/BRAND
INNOVATION
FACILITATE CONNEXIONS
TECHNOLOGY
STRATEGY
CONNECT
THE DOTS
CULTURAL
DIFFERENCES
PEOPLE
COMMUNITY
TARGET TO INSPIRE

40. “DO INTERESTING THINGS AND
INTERESTING THINGS WILL
HAPPEN.”
- Sir John Hegarty

41. THANK YOU
MORE ABOUT ME
WWW.davidsobrinho.COM
CONTACTS
+351 916687604
eu@davidsobrinho.com