Our firm launches new ideas. From the earliest stages through working models, proof of concept and funding to traction in the marketplace. We delve into many facets of the launch; naming, brand, design, development, iterative marketing and even growth hacking. Launching new ideas is different from any other type of marketing- half the time we are not so much building brands as deliberately breaking them.

1. LAUNCHING NEW IDEAS
Integrated Marketing
MARKET TRACTION / GROWTH HACKING
WEB AND APP DEVELOPMENT
BRAND AND DESIGN
STRATEGIC CONTENT DEVELOPMENT
MULTIMEDIA AND VIDEO
EVENTS and PUBLIC RELATIONS
©2014 WildOutWest, LLC

2. Integrated Marketing
Mobile
YouTube/Vimeo
Current TV
Last FM
and
Widgetized
Content
APPLICATIONS
MULTIMEDIA
Widgets
Web Applications
Mobile
Episodic features
designed to develop
interaction and
interest
Facebook
mySpace
Twitter
Linkedin
Yelp
Hi5
bebo
Digg
StumbleUpon
Yelp
Wikipedia
SEARCH
SEO
Social Search
Wikis
WebSite
WebPresence
COMMUNITIES
Catalogs
Direct Mail
Coupons
email
ADVERTISING
Brand
Interact
Inform / Transact
Social / Professional/ Related
News / Feedback Loops
Informational Services
Community of Customers
DIRECT
MARKETING
Broadcast
Paid Search
Web
PARTNERSHIPS
USER GEN.
CONTENT
LiveCast
YouTube
Blipp
Rever
Video / Shared
Pictures
Crowdsourced
Content
NEWS
Twitter / blogs
podcasts
RSS etc.
SMS /Voice
eBooks
©2014 WildOutWest, LLC
Referrals
Affiliate Marketing
VARS
Retail Channels
Portal News
Crowd Sourced Content
Blog Communities
Broadcast and Print
INTEGRATED MARKETING
BRAND AND
MESSAGING
Product
Services
Events

3. Relationship
Marketing
Membership
7.0
Curators: Hosts of events, wikis, blogs etc.
Evangelism
Producers: Creates content on your behalf
Commentator: Shares and comments broadly
3.0
Known
2.0
Likely to share, depending on opportunity
Differentiation
May share, depending on faith
Common Objections
Skeptical
Will visit a site, request info, brochure
1.0
Service
V
Value Proposition: IDEAS
Proposition:
Noticed
Watches and reads content
0.0
GET NOTICED
Unknown
Inactive untapped potential
-1.0
Misunderstood
-2.0
Distrusted/Disliked
7.0
PUBLIC RELATIONS
Valued
ADVERTISING / PROMOTION
4.0
SOCIAL NETWORKS
Preferred
Select
Offerings
6.0 EVANGELISTS
DIRECT MARKETING
5.0
Referral
Programs
SALES / SERVICE
6.0
Love / blind Faith
PR/ ADVERTISING / DIRECT MARKETING
Likely to share, depending on opportunity
REPUTATION MANAGEMENT / PR
Commentator: Shares and complains broadly
©2014 WildOutWest, LLC
INTEGRATED MARKETING
1-4 COMMUNITY /
WEB FRANCHISE
4-5 ACTIVE
CUSTOMERS

4. Executive Team
David Shantz, Creative Director
David has been responsible for marketing leadership for over a dozen high
profile, funded/acquired start-ups as well as the creative lead on initiatives
for established companies. Naming, branding, UI/UX and all aspects of
integrated digital marketing. See Linked-In Profile for more
Sarika Batra, Director / Executive Producer
Founder, Executive Producer and on-Air talent for Andaaz TV. Sarika has
been instrumental in the development of multimedia and corporate content for
Intelius, MoonExpress and inome. She leads multimedia production.
Paul Bohan, Producer, Tech Lead
Tech lead and app developer, project manager. Paul has an audio
production studio and is developing applications for IOS and Android
platforms. Developer of complex apps and web properties. Founder of
Bohan Group, mortgage analytics software.
Nicole Lundeen, App Developer / FatRedCouch
Nicole is the founder of FatRedCouch, a subsidiary partner company of
WildOutWest involved with the development and production of Apps., based
in the original Pixar/ ILM building in San Rafael. Over 20 application titles
launched in collaboration with WOW.
©2014 WildOutWest, LLC
INTEGRATED MARKETING

5. New Ventures
We have developed resources and experience specific to launching
new ventures and products. Our approach is iterative and always
focussed on validation from the market. We are driven by actionable
metrics designed to inform the process of dialing in the lowest costs
of customer acquisition and time to market factors.
We are a combination of developers and marketers who get things
done...we live in the start-up ethos.
©2014 WildOutWest, LLC
INTEGRATED MARKETING

6. UI / site design
OUR WEBSITE GOES INTO MORE DEPTH ON RESOURCES FOR DEVELOPMENT
©2014 WildOutWest, LLC
INTEGRATED MARKETING

7. Name/Trademark Development
A great name is central to the success of any venture.
It is the foundation of the brand and makes a connection at
every touchpoint. Our firm is regularly engaged at the top
levels to navigate the complex balancing act that is required
to secure international trademarks.
‣
‣
‣
‣
‣
Trademark availability
Path to the Top Level Domain
Consensus with management team / partners
Makes a connection with the market
Phonetic transparency with suitability across a broad
range of languages and cultures
WOW has secured more than 40 international trademarks.
We have processes, procedures and resources in place to
develop world class brands.
For more background on our work in naming
visit our site: MORE ON NAMING
©2014 WildOutWest, LLC
INTEGRATED MARKETING
CREDIBILITY
OWNERSHIP
MEMORABILITY
POSITIONING
The word
Kaiban tran
slates into
Japanese
as "keeper
strength and
of Castle".
security and
The heritage
intelligence
is one of
also. A uniq
ue name with protection. The wor
d intimates
integrity as
ideas of
a brand.
Defenders
of the Intern
et Economy
credibility
8
0-10
28%
DOMAIN:
5
0-10
28%
positioning
9
TOTAL
5
0-10
28%
27
.com / .n
et = WOW
k search
notes: Op
en, no kn
0-5
16%
Trademar
own conc
erns

8. Multimedia / Production
Our team includes premier talent for video
production. We can take multimedia
projects from storyboards to web
optimization.
‣ 3D Animation
‣ Appisodic Content
‣ Multimedia
‣ Infographics
‣ Strategic Content Development
Sarika in studio
MORE ON MULTIMEDIA PRODUCTION
©2014 WildOutWest, LLC
CLICK ON VIDEOS TO VIEW
INTEGRATED MARKETING

9. Corporate Clients
FastForward brand rollout
enabling payments via ClubCard
Launched HP Domain
suite of products
Atomic Tangerine ventureconsulting spin-off
Velosant, supply chain management
Encorus - mobile payments platform
launched Enrich for Brands
initiative/product line
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING
Marketing for OCLI
global optronics division

10. MoonExpress Rebranded and relaunched the company website, with a new
parallax scrolling site, video and multimedia content.
www.moonexpress.com Detailed Profile
GiveSurance We are incubating this new venture, which is replacing a tired
advertising model for insurance marketing with a bold new cause initiative that
supports charitable donations. www.givesurance.com Detailed Profile
FatRedCouch Launched new venture that has a unique model in Digital app
publishing. WOW is an equity partner in this venture.
www.fatredcouch.com Detailed Profile
RichRelevance Founded by David Selinger, who developed the relevance
engines of Amazon. We launched the EnRich-for-Brands product line with web,
app and video content www.richrelevance.com
CoAlign FDA approved medical device for lumbar spine procedures. We
launched this company from name/brand through to all aspects of marketing.
Website, anatomically correct product animations. Sales Support
www.CoAlign.com Click for Complete Profile
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

11. EpicFusion Spin-off of EpicData, this company is the leading factory automation
technology in China, both enterprise and Opensource. All marketing
www.epicfusion.com This company has gone public since launch in 2013
myProtoge / 48 Factor Supporting parents in fundraising and management of
529 savings plans. CRM and platform for Social fundraising and brand
sponsorship. www.48factor.com This is in stealth - ask us for a demo.
Graphita Expressive Graphical effects for photographic images. We developed
this drag-and-drop web application. Raised funding and took to market.
www.graphita.com Detailed Profile
Etuda Interactive platform and marketplace for distance learning and tutoring.
Whiteboard/video/open text and interaction for a virtual classroom.
www.etuda.com This is in stealth - ask us for a demo.
BuyerFirst Real Estate Brokerage model dedicated to buyers only. Developed
name/brand and matching engine that performs much like a dating site for real
estate buyers. This is in stealth - ask us for a demo.
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

12. Benson Assoc.
Small cap investment fund, grew to $1B in funds under management and was
acquired by Wells Fargo - no longer online. Brandmark features the olive branch
from the clutches of the eagle on the back of a dollar bill, with a small gold olive.
Velosant Launched this brand as a rollup strategy for FIRST DATA (fortune 100)
start-up. Supply Chain Management Taxware/ORACLE acquired by OpenHarbor
No longer online - see profile on our website.
Altamira Software Image editing software, pioneered transparency. Launched
the company with Eric Lyons and Alvy Ray Smith (Founder of PIXAR)
Acquired by Microsoft altamirasoftware ref
Morphic Large scale project management technology / software development
funded as a DOE project and scoped to include commercialization of the IP.
Company was acquired, www.morphic.com
Bohan Group Analytics software for mortgage industry. Grew to $120M and
was acquired by First American Title, was estimated to be used in 60% of REIT
transactions by 2007. - no longer online
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

13. NAVIO Was a pivot from Aplaud Technologies, Founded by Stefan Roever
(Encorus/Brokat founder) Funded for $26M institutional venture funds.
Name/Brand/Web
Encorus Technologies Acquisition of German Company Brokat Technologies
and roll-up with other mobile payment technologies. Name/Brand/Web
Acquired by QPass See complete profile on our site: Encorus
Aplaud Technologies Digital Rights Management platform for mobile
transactions. Founded by Stefan Roever, was to become Navio as part of a pivot
to new business model.
LONDON DRY GIN
Bambu Rum/ BullDog Gin WildOutWest incubated this company at its earliest
stages, developed brands, invested. Currently BullDog is #1 premium gin in
several markets. Recently secured an important distribution deal with Campari
www.bulldoggin.com
Atomic Tangerine Venture Consulting spin-off of SRI. launched in 2000, and
subsequent $150M in funding, offices in SF, NY, London, Munich, Tokyo.
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

14. ClearBlue Technologies A rollup of seven significant national data centers
combined with the launch of a new complete managed IT offering for midmarket
corporate business - Internet/Phone/data/mobile. Acquired by Navisite
HP Domain Complete launch for Hewlett Packard’s Enterprise Group suite of
internet support solutions. Platform, QOS, personalization. Launch was a $750k
event at the SF Stock Exchange and then SkyDeck. Multimedia/Video/Event
Nimbula Rename of private/public cloud management solution. Enabled users
to build/manage/deploy EC2 like cloud computing. Chris Pinkham, Sequoia /
Accel Funded, Acquired by Oracle in 2013
Varitan Capital Peer-to-peer private mortgage marketplace. We developed a
working model that was funded, staffed and making deals. Company suffered
from regulatory and management issues.
CoRelation Real-time relational preferences engine that was a precursor to
Amazon’s relevance engine. Founded by MIT grads, acquired by DigiMine
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

15. ™
ACTONA Network data storage management technology originally developed in
Israel, funded by Sequoia. Acquired by Cisco
MPower / 401K Forum From kitchen table of the founder, Drake Mosier, to the
world standard in 401k plan participant advice and $150M+ funding.
Acquired by Morningstar
Fuselabs (primarily naming) Launched brand for Microsoft. FuseLabs inspires
partnerships around new social, real-time, and media-rich experiences for home
and work. FuseLabs
BMW We developed a corporate identity system for BMWs international
dealership network and evolved this to include MINI also.
The model is still in use today.
VIEW FULL PROFILES
©2014 WildOutWest, LLC
INTEGRATED MARKETING

16. Events
©2014 WildOutWest, LLC
INTEGRATED MARKETING

17. visit the
webite
WildOutWest Project Profiles
WildOutWest Site
©2014 WildOutWest, LLC
INTEGRATED MARKETING

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19. Scope of Expertise
‣ Names, Trademarks, Domains
‣ Brand / Design
‣ Websites and Application Development for Web and Mobile
‣ Multimedia: Video, Infographics
‣ Marketing: Advertising, Promotion and Customer Acquisition
‣ Social Media and a broad range of Digital Marketing
‣ Conferences and Event Marketing
‣ Presentations Pitches, Product Demos and Keynotes
‣ Growth Hacking
©2014 WildOutWest, LLC
INTEGRATED MARKETING