Southern Innovator is a quarterly magazine published by the UN Office for South-South Cooperation. It is distributed around the world as a 60-page, full-colour print magazine and also online. It is possible to either sponsor an issue of the magazine (this will help us print more copies) or to sponsor the inclusion of inserts into the magazine of interest to our readers. Inserts must match the theme of each issue or topics covered in the magazine. Email southerninnovator@yahoo.co.uk for more details. Print version: ISSN 2222-9280 Electronic version: ISSN 2227-0523 southerninnovator.com davidsouthconsulting.com

1. Why sponsor SI?
Southern Innovator offers an opportunity to sponsor a magazine reaching cutting
edge innovators and pioneers across the global South. This 'first wave' born of the rise
of the global South as a major economic force face a choice; put their talent and rising
wealth towards achieving development goals and reducing poverty, or use wealth and
new technologies purely for personal consumption.
The magazine frames its content within the human development perspective. It
profiles intelligent applications of technology, or pioneering business models and
innovations boosting development goals and improving human wellbeing.
The magazine is currently being distributed across the global South through the
network established by UNDP's Special Unit for South-South Cooperation.
Cost of production
for one issue of Southern Innovator:
Design and layout: Covered by UNDP
Research and editorial services: Covered by
UNDP
Total cost for printing and shipping: £7,300
(US $11,600) Sponsor
Distribution and publicity: Covered by UNDP
Advertising rates:
Advertising pages are also available for
Issues 2 and 3. The advertising rates reflect a
cost-recovery strategy for each issue of the
magazine. UNDP is covering the cost of all
design, layout, research and editorial for the
magazine and distribution. The rates are as
follows:
Full page, opposite of front cover: US $3,000
Full page, opposite back cover: US $2,000
Double page spread: US $5,000
Full page other pages: US $1,000
Half page other pages: US $500
¼ page: US $250
It is also possible to sponsor SI's travel costs
to support future research trips. And SI is also
looking forward to 2012 and seeking multi-
year funding for the project to enable the
production of four issues in 2012.
Your ad here
53
Information Technology
•Wireless Networking in the
Developing World:A Practical Guide
to Planning and Building Low-cost
Telecommunications Infrastructure.
Website: wndw.net
•World Information Society Report
2007: A progress report on pledges
to bring digital opportunity to all.
Website: itu.int/osg/spu/
publications/worldinformationsoci-
ety/2007/report.html
•The Wireless Geographic Logging
Engine: This is a website with maps
tracking the presenceof WiFi access
around the globe. So far it maps over
10 million separate WiFi networks.
Entrepreneurs only have to log onto
the website to start searching for
wireless networks near them.
Website: wigle.net
Record-breaking
Wireless Internet
to Help Rural Areas
Many initiatives seek to bring inexpensive access to the Internet to rural and remote
regions around the world. One of the most successful ways to rapidly expand access
is to offer wireless Internet so that anyone can use a laptop computer, a PC or a mobile
phone to connect to the Internet. Access to wireless Internet is being rolled out in cities
around the world with so-called “hot spots”, but the thornier issue of improving access in
rural or remote regions could find a solution, thanks to a Venezuelan team.
Led by Ermanno Pietrose-
moli, president of the Latin
American networking as-
sociation Escuela Latino-
americana de Redes, it has
broken the world record for
unamplified broadcasting
of a WiFi (wireless Internet)
signal.Thesignalwasbroad-
cast in June 2007 from two
mountains 282 kilometres
apart in the Venezuelan
Andes. Importantly, they did
this using equipment cost-
ing just over US $360 while
producing a signal strong
enough to send video mes-
sages. The former record
was 220 kilometres set in
2005.
The consequence of this
achievement for entrepre-
neurs is important: It means
inexpensive wireless signals
can now reach further into
remote and rural regions for
a small investment.
“We were able to transmit
voice and video with both,”
said Professor Pietrose-
moli. “Two hundred and
eightykilometresispushing
the envelope, but the same
technique can be used at
distances of some 150 kilo-
metres by people with some
basictrainingprovidedthere
is uninterrupted line of sight
between the end points.”
Pietrosemoli is willing to
train people in the tech-
niquesthathehasdeveloped
for trans-mitting wireless
over large distances.
The advantages of this ap-
proachincludecostandsim-
plicity. The more commer-
cial WiMax technology
costsmoreandisusuallyin-
stalled by large companies.
Pietrosemoli’s technique
is for people who lack those
technical and financial
advantages.
“I have been installing wire-
less networks for some 20
years,” he said, “and reckon
that wireless is the only via-
ble alternative to ameliorate
the digital divide in devel-
oping countries. For rural
areas,thechallengeistouse
asfewrepeatersitesaspos-
sible, as each repeater adds
costs, delay and powering
issues.” – (July 2007)
Your logo here
Meet Southern Innovator
Issue 01 May 2011 UNITED NATIONS DEVELOPMENT PROGRAMMEMobilePhones&InformationTechnology
The SI product
Rich infographics
Complex data and trends
are transformed into
clear graphics for ease of
understanding.
Eye-catching illustrations
and graphics
Concepts are reinforced
through visual images to aid
understanding.
Getting connected
Southern Innovator is
packed with resources and
is backed up with a website
and monthly e-newsletter.
Each issue is intended to
provide inspiration and
practical information to get
started on the journey to
being a Southern Innovator!
The first issue
Southern Innovator comes
packed with stories, images
and contact details about a
new generation of pioneering
innovators across the global
South.
Global reach
SI is distributed around the
world, from the buzzing new
urban megacities of the
South to the poorest places
on earth.
Stories to learn from
There isn’t a better way to
learn than from others in the
same situation. SI’s stories
share details on success and
innovation and have links to
resources - so readers can
get down to work.

2. “People are the real wealth of a nation.”
UNDP Human Development Report 1990
Why Southern Innovator?
Southern Innovator magazine was born from insights and discoveries gained in researching
the e-newsletter Development Challenges, South-South Solutions. Started in 2006, the
e-newsletter was the brainchild of UNDP's Special Unit for South-South Cooperation. Since
its launch, it has tracked trendsetters, pioneers and innovators across the global South, as
they build a new world by tackling challenges, finding solutions, achieving development goals
and ending poverty.
The magazine is a high-quality, aspirational publication that innovators want to get their
hands on and share.
Southern Innovator Magazine
Sponsorship Opportunity
Approach:
From a human development perspective
Since 1990, the global human development report (HDR)
published by the United Nations Development Programme
(UNDP) has re-framed the way nations view development.
Southern Innovator magazine is produced with the HDR
perspective in mind. In a sense, it is the practical application of
much of what the HDRs have been about.
The software of development is knowledge
Southern Innovator magazine identifies the innovators and
pioneers who are succeeding in addressing a problem. The
content of the magazine includes the resources to enable
budding innovators to replicate, modify and adapt to local needs
and conditions these problem-solving solutions.
This knowledge-sharing becomes the software of development.
What people have said about SI magazine's first issue:
"What a tremendous magazine your team has produced! It's a
terrific tour de force of what is interesting, cutting edge and
relevant in the global mobile/ICT space... Really looking forward
to what you produce in issues #2 and #3. This is great, engaging,
relevant and topical stuff."
Rose Shuman, Founder & CEO, Open Mind and Question Box
"Looks great. Congratulations. It's Brill's Content for the 21st
century!"
Conan Tobias, Managing Editor, Canadian Business magazine.