1. Presentation for MTN HQ (RSA)
Advanced Pay Phone Solutions
Communication available for all
2. Target: This presentation aims at providing a view at the VAS
(Value Added Services) that CellNets can Provide MTN in its
Worldwide operations.
This Document supplements the regular presentation of the company and its products.
Company Mission: To provide advanced communication service
solutions
SimPhonyTM solution - accessible communications to
unreached market segments in developing markets
Introduction
3. Various uses:
• Vodaphone (Safaricom) – Money transfers via Pay Phones
• Other competitors sell Pay Phones (of less functionalities) for
hundreds of Dollars.
• Village phone introduction in many countries does not
materialize to higher ARPU.
• Lack of Operators control over actual street billing, Tariffs and
sale promotions consequently causing less revenue.
Competitive Analysis
4. • Keeping a pre-paid sim in wallet – not as robust and
less funcionalities than the CellNets External Sim and
• Most people walk 30 to 60 minutes to get to the public
pay phones or to get cellular coverage.
• Rural people walk for over two hours to get to public
phones. Private kiosks are regarded expensive but
convenient. Moreover those who attend private kiosk
phones provide added features such as taking
messages.
Continue: Competitive Analysis
5. Target Markets
• Low to mid income populations - people who
cannot afford handset ownership costs
• Rural areas
• Urban and Semi-urban
• Random users
• First-time cellular subscribers
• Second option for Handset Owners.
6. Pay Phone Solution : 1
1. Internal Sim
2. External Sim
3. Various Coins
All in one Pay Phone
7. External Sim - Business Model
• Step 1: Customer at Economic Status 1 (very low) uses
available public phones (CellNets).
• Step 2: Customer at Economic Status 2 (low) is able to buy
Air Time but not a Handset. Therefore uses the External Sim
Card.
• Step 3: Customer at Economic Status 3 (Medium) is able to
buy Air Time and shifts to a handset.
All Steps under same Cellular operator –
consequently: Increase Loyality and Customer base
ramp up.
8. • All Sim Card features (Personal ID, Outgoing & Incoming
calls, SMS- send & receive, Personal account , Privet VMS, Internet
use)
• Target markets (few examples)
• Unserved/remote/rural populations
• Students (Schools – primary to high, Universities)
• Government employees
• National communication projects
External Sim - Added Values
9. Network Management System
• Comprehensive Control, Monitoring & Billing System
• Real-time Subscriber & Phone Management
• Calculates how much revenue is generated by phone
• Sales & Marketing Tools
• Statistics & Diagnostics Tools
• SIM locked per operator
Pay Phone Solution : 2
11. CellNet`s Pay Phone Solutions
Benefits
To the Operator:
• Substantial and rapid increase in:
Air-time revenues
Customer base ramp-up
Network’s capacity utilization
Customer & brand loyalty
• High SimPhony phones ARPU
• Valuable usage data
To the Phone Owner:
• Additional substantial
source of income
• Loyal customer base
• Support
To the Subscriber:
• Affordable communication availability to EVERY
CITIZEN
• Personal and private communications
• Voicemail, SMS, personal address book, etc.
• Reliable, branded service
14. CellNets main responsibilities
• Providing local maintenance and support
• Distributing the SimPhony phones – Rapid and efficient
deployment of the SimPhony™ system, achieving the required “Critical
Mass” of phones
• Purchasing and distributing wholesale airtime
• Marketing
• Airtime management
• Managing distribution channels
15. • SIM Page
• Data services over GPRS
• GPS Mobility Management
• Video Mail / Conference
• PC Access via data port
Future options and possibilities
16. Summary
• CellNetS overcomes the “handset barrier” - providing
personal communications for all
• Reaching new market segments and provide cellular
operators access to these unserved markets
• Benefits to operators - increased revenues, subscribers -
without any required investment
• Turning random users to loyal subscribers
• High SimPhony phone ARPU
• Easy and fast implementation
