CloudCamp Moscow - 20% Technology and 80% Everything Else
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David Szabo's presentation on CloudCamp Moscow on the 9th April on Cloud business models and service-oriented thinking. http://cloudstrategyblog.com
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CloudCamp Moscow - 20% Technology and 80% Everything Else
- 1. Your SaaS Business: 20% technology and the 80% other stuff David Szabo, Regional Cloud Strategy Advisor, Microsoft Corp / Central & Eastern Europe
- 2. Cloud = Azure = SaaS
- 3. Service Product
- 4. 20% technology Brand UX Your product Competition 80% Marketing 1 SaaS Vs your company 2 Your Invoicing model ...
- 15. ? ? ? ? ? ? What is What can I do How do I do Cloud? with it? it?
- 17. Listen Upda tes 24/7 Support Your sell your product on a monthly basis …
- 18. Listen MUST. Upda tes 24/7 (period) Support
- 19. Listen Upda tes 24/7 Support Change is your best friend
- 20. SaaS update model Listen Upda tes Jan Feb Mar Apr May 24/7 Support V2 V3 V4 SP3 SP1 SP2 SP3 SP1 SP2 SP3 SP1 SP2 SP3
- 21. Listen “ I called them on Monday and they implemented a Upda tes new feature by Thursday ” 24/7 Support ”Listening to your Customers is the start of building your brand.” David Szabo
- 25. Lot of Lots of traffic scans Lots of steps
- 27. Single Tenant architecture Variable monthly fee – based on usage Your Fixed other costs Base +20% price Your Azure bill Jan Feb Mar Apr Jan Feb Mar Apr Jan Feb Mar Apr Traditional SaaS variable Customer’s flat invoicing invoicing model Revenue Vs your model service’s costs
- 28. Multi Tenant architecture Your other costs +20% Your Azure bill Jan Feb Mar Apr Jan Feb Mar Apr Jan Feb Mar Apr Jan Feb Mar Apr Tradicionális Customer 1 Customer 2 Customer 3 konstrukció
- 30. Azure Cloud SaaS 20% technology Service-oriented thinking Brand UX Sell on a monthly Your product basis Competition 80% Marketing SaaS Vs your company 1 Understand your 2 Your Invoicing model Customers’ business ...
- 31. © 2011 Microsoft Corporation. “Chicago at sunset,” Roy Sharples, Microsoft. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Photo “Chicago Sunset” Roy Sharples, Microsoft