When you shop in an up market mall, you would sense that there are various cameras situated in the retail store. These cameras are processing the video recordings of the things that are taking place in the retail store in real time environment.

1. IMPACT OF VIDEO ANALYTICS ON RETAIL STORE
PERFORMANCE

2.  When you shop in an up market mall, you would sense that
there are various cameras situated in the retail store.
 These cameras are processing the video recordings of the things
that are taking place in the retail store in real time environment.
 This process of analyzing video recording is called Video
analytics. This process is used in retail stores for a variety of
reasons which are…

4.  Many large retail stores feel the necessity to understand the pulse of
their customers and what are the factors that prompt them to buy goods
from the store.
 These retail owners would also like to understand what are the reasons
behind customer’s visiting the store and not making any sales closure?
The pre recorded video is studied and these retail owners with their
customer managers try to de code what attracts a customer and what
does not.
 Thus with the availability of these videos the retail managers
understands which specific product show display has encouraged good
sales and use those elements to encourage good sales among existing
customers.

6.  One of the most important applications of these video recording in
retail stores is that during peak shopping hours the retail owner can
estimate the total number of people in the retail by using People
Counting System.
 The other great benefit they receive is that these real time recorded
videos help to stop shop lifting in retail stores.
 The retail manager cannot always check the customers who might
shop lift things but the cameras work as his support and a shop lifting
incident can be immediately stopped.

7.  Apart from these two above objectives, the retail owner thru the video
recording can also check if each staff member is doing his job
responsibilities as per the expectations.
 Thus the process of video recording has tremendously helped in retail
stores and helped them to develop smooth processes for daily
operations, where the customer would enjoy an enhanced shopping
experience.

8. Website: www.delopt.co.in
Mail us : info@delopt.co.in
Phone : +91-80-26665649