Media scraping is an extremely popular tool used primarily for the extraction of data from various social media sites as wells as blogs and news sites.

1. Media Scraping And Monitoring
For Broadcast Media
Media scraping is an extremely popular tool used primarily for the extraction of data from various
social mediasites as wells as blogs and news sites. The most important social media sites that
are used for this very purpose are Facebook, twitter, Instagram, snapchat and LinkedIn. These are
social media platforms where the majority of the public choose to share most of their private
delights and opinions. Through numerous posts of different individuals in the public media
scraping which is also known as social media scraping is able to derive data that ultimately aids
in revealing and further understanding of various human behaviours, attitudes and habits. This
particular information help to determine data about various consumption habit of the publics which
helps organizations, individuals, media to understand how their content is being consumed, who
are its most enthusiastic consumers and also they can improve their content.

2. Broadcast media is a group of media focused on producing entertaining as well as political and
relevant contents. The success of broadcast media chiefly depends on audience reaction. What
the audience thinks and wants influences the work of this group. Broadcast media traditionally
includes television and radio but now also includes certain digital media platforms. The broadcast
of different kinds of new totally depends on how the audience. For example the evenings are mostly
reserved for the relaying of the most topical news and
discussions around the world because that is the time
when majority of the working population returns home
and switches on the television or the radio. It also
depends on who is watching what kind of content.
Indian television serials mostly portray traditional Indian
domestic scenes as housewives and old people are
most likely to sit around the television and while away
their time watching these contents.
Media scraping is extremely essential
for the broadcast Medias.
The different ways in which media scraping monitors for the broadcast media are as
follows –
• The media scraping helps in determining the kind of content the audience is craving. By this
the broadcast media is inspired to create content centring those topics. What the audience
wants is crucial for the success and effect of the broadcast media.
• The media scraping helps in assessing how satisfied the audience is with the present
content. This aspect is also very important as this helps the broadcast company to
understand the quality of content they are producing and how effective and impact they are.
• Another crucial data that media scraping extracts is what the present content is lacking.
This lack helps immensely in the
determining of what more needs
to be included in the future
content.
• The data also helps in
understanding what kind of
platform the audience prefers
while consuming content – digital
or traditional media

3. • Media scraping also helps immensely in figuring on which days, at what part of those days
a certain kind of content is likely to be consumed. Another crucial data that media scraping
reveals is the amount of time the audience devotes to those contents.
The collaboration of media scraping and broadcast media is extremely crucial and critical.
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