Presentation by Davy Tollenaere at GABC 2013 about importing cost data into Google Analytics.
Important business data is everywhere: online and offline, in internal or external tools. But how do you gather all this information and combine them into useful insights? In this presentation, Davy shows you how to deal with different data sources by using Google Analytics.
5. +11,5% compared to 2011
€24.3 bnValue of European online ad market 2012
Runner up media category with 25%
Source: IAB Europe’s annual AdEx Benchmark survey
6. The path to purchase is paved
with multiple interactions
9. Adwords Data
Facebook Ads Data
Bing Ads Data Analysis in Bing’s Adcenter
Analysis in Facebook’s
Adcenter
Connect Adwords to GA
LinkedIn Ads Data
Analysis in LinkedIn’s
Adcenter
12. 1. Tag campaign urls
2. Create CSV with cost data
3. Create data source in web interface
4. Upload cost data through API
5. Check your reports
5 steps to import your cost data
17. 4. Upload CSV through API
True, you need a script for that...
accountId='xxxxxx', # Google Analytics Account Id,
webPropertyId='UA-xxxxxxx-x', # Web Property Id
(child of the Account)
customDataSourceId='xxxxxxxxxxxxxx', # Custom
Data Source Id (UID in Web Interface)
date=upload_date, # Upload Date
appendNumber=append_number, # The append number
of the current upload
reset=reset_date, # Reset will delete any
existing data for the date if set to true
type='cost', # Type of data being uploaded
media_body=media).execute()