Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL

2. Me: dawnraqueljensen.com
Follow: DawnonTwitter.com
Fan: DawnonFacebook.com
Connect: DawnonLinkedin.com

3. Handout
Feedback Form
Q & A
Additional support
Me: @dawnrjensen
Work: @virtualoptions

5. Your Social Business on Social Media
Create Social Media Strategy
Match & Marry online with offline
Establish Editorial Calendar
Create Social Media Content
System

6. Your Digital Business Catalyst

7. Digital Embassy & Outpost:
Overview
Visibility
Credibility
Start Small
Tribe Builder
• Top Social Networks Build
• Honed By Industry Deliberately Be Consistent
• Shaped by market
• Content Curated • Blogs
• Dedicated Tools & • Posts
Tech
• Engagement
• Automatic system
• Timing

8. Your Platforms:
Digital Embassies and Outposts
Pinterest YouTube
Twitter
Linkedin FourSquare
*
Website
Facebook Google+
Blog
(Hybrid)
Site

9. Digital Embassy & Outpost: Blog
Monday : Highest
page views Why You Would Use It
Post early for the
Credentialing mechanism for
most links brand
6-7AM
#1 channel for communicating
Best time for page
views brand message
10-11 AM
Resource for brand and
For most industry
comments: Sat/ Sun
Indirectly show expertise
70% want to get to
know a company
through content
through their
articles Dynamic platform

11. Digital Embassy & Outpost: Facebook
901M Users
*83M?
Best day to
Why You Would Use It
share: Visual Communication &
Saturday Storytelling
Best time to B2B Relationship Building
share: 12PM Informational, Educational, &
Promotional Content
1 post every 2
days for the Customer Service
most likes
2rd LTS: 41.8M

12. Digital Embassy & Outpost: Linkedin
Why You Would Use It
Over 161M
Networking within particular
80% drive industry
business Share expertise &gain
decisions knowledge
Increase brand
Tues/Thurs visibility/awareness - your
Before/after potential audience lives on the
business hours
platform & communicated with
AT: 17 in groups
3rd LTS: 15.2M
Leverage individual knowledge
by answering questions and
further expressing expertise

14. Digital Embassy & Outpost: Pinterest
Why You Would Use It
AT: 1h, 17m
Share products or highlight
11M unique service
users/month Maximize SEO efforts
Express brand personality
87% Female
Community building with
audience
Launched
open to Brands can become resources
everyone
8/8/12

15. Digital Embassy & Outpost: Twitter
140M Users
BEST TIME to Tweet
for Retweet: 5pm Why You Would Use It
1-4 Per hour for Express brand personality
highest CTR
Direct engagement with
Midweek &
Weekends
audiences
Relationship building with
12pm-6pm CTR
peaks individual audience members
<100ch = +17% Real-time communication
engagement
AT: 36
1st LTS: 197.3M

16. Digital Embassy & Outpost: YouTube
Why You Would Use It
490M users
unique Put a face to your brand
vistors/month
Extend brand messaging
>400 Tweets/min through video content
w links Express brand personality and
creativity
User av. 14
visits/mo Allow users to engage with
brand through contests or user
AT: 25 generated content around the
brand
Easily shareable content

18. Digital Embassy & Outpost: Foursquare
20M Users Why You Would Use It
2.5 Billion • Engage with users in the mobile
Check-ins
world
Latest is
• Guide users around the world
focus on tips through tips and
recommendations
Nearly a • Strengthen brand loyalty and
million using awareness
the
Merchant
Platform

19. Digital Embassy & Outpost: Google+
Why You Would Use It
170 Million
Increase SEO organically
Websites using Direct engagement with
the +1 button audiences through Hangouts,
generate 3.5x the which can be publically
Google+ visits
broadcasted
than sites without
the button. Google+ pages are
embedded in primary search
AT: 3.3 results
4th LTS: 6M

20. Digital
Embassies
& Outposts

21. Digital Side Note: QR Codes
Creating QR Codes QR Marketing
 delivr.com  Stickerscan.com
 paperlinks.com  Likify.net – QR Fan page
 Qrstuff.com  Gomobiletag.com -
 qrcode.kaywa.com Campaign

22. Digital Embassies and Outposts:
Metrics & Engagement

25. Tools, Measures & Metrics
Social Media Posts Facebook
Hootsuite.com Recommend.ly
Planyourposts.com Time.ly
Digsby.com
Twitter
Twylah.com
Bufferapp.com
Twellow.com
Timely.is
Tweetdeck.com

27. Editorial/Social Content
Calendar Sample Editorial Content Calendar
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pr
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Ja
Fe
Ju
Ju
M
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Administrative Mother's Day,
Important American Red Professionals Week Memorial Day May Independence Bosses Day
events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas
Topic #1
Topic #2
Topic #3
Topic #4
Topic #5
Quote
Article #1
Article #2
Article #3
Article #4
Seasonal Events
Event #1
Event #2
Event #3

29. Creating Social Content
$100 - Social Content Workbook
$375** - Social Content Workbook
Package includes:
• Social Media Workbook
• Social Media Strategy Session
• Workbook Extras download
• Bonus Content includes:
1. Social Content
Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page
Template
**Limited number on hand**

32. Creating Social Content
$100 - Social Content Workbook
$375** - Social Content Workbook
Package includes:
• Social Media Workbook
• Social Media Strategy Session
• Workbook Extras download
• Bonus Content includes:
1. Social Content
Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page
Template
**Limited number on hand**

33. Web Fan
Email: speaker@dawnraqueljensen.com
Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Fan: www.dawnonFacebook.com

34. http://www.dawnraqueljensen.com