for Real Estate agents

1. Networking to Wealth -
Guide for Small Busineses
on Social Media 101
Dawn Miller, Realtor®, CIPS
Exit Realty Central 757-816-4122
Search: DawnMillerHomes Online
@DawnMillerHomes on Twitter
www.Facebook.com/dawnmillerhomes
View homes for sale:
www.DawnMillerHomes.com
Coming Soon!
www.ILiveinHamptonRoads.com
Your Home Online on where to go,
what to do in Virginia Beach and
Beyond!

2. Online….More than you
think…
• http://www.socialnomics.net/2011/06/08/social-
media-revolution-video-2011/

3. Stats You Need To Know
• If Facebook were a country, it would be 3rd largest
between US and Indonesia
• Youtube is # 2 search engine/website
• Generation Y and X consider Email „passe‟
• 1 in 8 couples married in US in 2009 met on social media
• 78-90% of consumers trust peer recommendations
• 34% of bloggers, out of 200k million, post opinions on
products and brands. (of which 54% blog daily)
• 80% of Twitter usage happens off the computer-posting
ANYWHERE, ANYTIME! (ie: customer service, bad talking!)

4. Online & On Mobiles
1. 5 Million Text Messages/day
2. Smartphones are all about the „apps‟ and all social
media have „app‟s
3. 2012: 50 billion apps vs. 7 billion in 2009
4. Mobile Barcode Scanning rose 700% in 2010
5. Mobile-friend websites are a MUST these days
6. Virtual business cards are popular-all contact info
where you are online : www.dooid.com and
mobile-friendly!
Combined with Traditional face-to-face networking
and online networking – you can continue relationship without
as much real face time!

5. Facebook Stat’s, Cont’d.
http://www.digitalbuzzblog.com/facebook-statistics-stats-
facts-2011/

6. Facebook
World‟s Most Popular Social Network
Founded in Feb. 2004
•52% visit EVERY DAY, vs. 6% LinkedIn,
36% Twitter
•22% from High School
•12% are co-workers
•9% college
•3% never met before
•Average AGE (2010): 38 years old
•Fasting growing: 55-65 yr females
More Facebook Stats & Success Stories:
http://mashable.com/category/facebook/
http://jess3.com/media/projects/185/JESS3_Avera
geDayonFacebook.jpg

7. Facebook Users
• 206.2 million Internet Users in US: 71.2% are on
Facebook
• 35 year old+ represent 30% of entire userbase
• 20-25 minutes a day is spent on Facebook
• One of Fasting growing: 55-65 yr females
• 700 Billion minutes a month are spent on Facebook
P.S.: You can ‘friend’ me on Facebook: www.facebook.com/DawnMillerHomes

8. Facebook Profile Types
• Personal Facebook Profile – your personal page.
• Fan Page - also known as business page Some people call this a “fan page” to
separate it from their personal profile, which they mistakenly call their “Facebook page.”
Fan page is non-personal use for businesses, public figures, authors, and others. Facebook
calls this your official page. Connections are made when one person decides to like the
page
• Group Page - This is a tool that allows people to link up based on a common
interest or cause. Connections are made when one person decides to become a
supporter of the group. You might join a group focused on a television show, a sports
team, networking group, small business center/complex or a movie and interact with
other people who support it. THINK…everyone I email is on Facebook, so ADD them to a
Group, share ideas, schedules, events, etc.
http://socialmediadiyworkshop.com/2010/03/understanding-facebook-
accounts/
FREE Ebooks (see link above!)
I follow her on Twitter: @ SocialMediaDIY

9. Facebook Personal Profile
• Be Yourself, BUT Be a “conservative version” of yourself
• 80/20 rule: 80% personal, 20% business
• 1 in 4 ratio – one post/update of your own and 3-4 comments on others
• No more than 3 personal posts/updates a day
• Completely fill out INFO section –all websites, email address, be personable
• Do NOT always have „business‟ picture as profile picture
• Post Pictures and Video
• Tag people, business, products, events in your updates
• “Like” people‟s status and other fan pages
• Get the “app” if you have a smartphone-saves times, majority updates from there
• MUST have a PERSONAL profile page in order to create a Business or fan page
P.S.- SIX degrees of Separation is NOW 3!
Thanks to Facebook and Social Media
• http://socialmediatoday.com/marketmesuite-app/395331/6-degrees-separation-now-
its-only-3-thanks-facebook

10. Facebook Fan Pages
1. Fan or Business Page is Indexable and searchable on Google.
2. Stats show that Facebook users search for businesses, services just
as much here as on Google.
3. You can create a „vanity‟ Facebook URL:
Ie: www.facebook.com/yourbusiness
4. Your Fans can „tag‟ your business in their Status – you get mentioned
and may create more „fans‟
5. Your Fans can „check-in‟ to your business
6. Promote your Facebook page on print materials
7. Add applications, additional tabs for generate contact info/leads,
offer more info, etc
Tutorial on Creating a Fan Page:
http://socialmediadiyworkshop.com/2010/03/create-a-facebook-page-
for-your-business-1/

11. Facebook Fan Pages Content
1. Interact Interact Interact
2. Post Specials – offer Discounts for „fans‟
3. Post Pictures of New products
4. Post Video of products, workers, behind the scenes
5. Shout-out customers
6. Post once/day to start; more with 500 or more fans
7. Create Events (fill out info as much as possible)
8. Other Tabs or applications can be created on fan pages for
additional interaction
9. Work to create a sense of community- post helpful content and
incite comments
http://socialmediadiyworkshop.com/2010/03/create-a-facebook-page-for-
your-business-2/

12. Promote Facebook Fan Page
1. Invite from your Personal Facebook Friends List
2. Facebook “search” box (enter in your type of business)
3. Facebook Social Ads – the ads on right side. $15-20/day for 4-5 days
4. Application that posts to your Twitter account
5. Put on all print material
6. Fan Page „widget‟ box that can go on all
7. Social media accounts – see as example and tutorial :
http://developers.facebook.com/docs/reference/plugins/like-box/
8. Settings: allow Fans to post pictures they take of your product/service
to go to their wall and into their friend‟s feed
TOP Small Business Fan Pages:
http://www.socialmediaexaminer.com/top-10-small-business-
facebook-pages-2011-winners/
Example of Successful Fan page: www.facebook.com/VinDiesel
http://www.facebook.com/twitter - will post Facebook post straight to Twitter
http://www.socialmediaexaminer.com/5-ways-to-promote-your-facebook-fan-page/

13. 135 Million Professionals use this
social Networking site to exact information,
ideas and opportunities.
More and more employers are using site to
fine new employees
Think of it as your „online resume‟
Only 6% of users log in every day
101 Ways to use Linkedin: http://linkedintelligence.com/smart-
ways-to-use-linkedin/

14. 1. Target Searches- zip codes
or by title of decision
makers
2. Track who’s been looking
at your profile
3. Research for business
you’re trying to win and
generate industry info
4. Provide Information
5. Participate in Groups
6. Set up a Company Page
7. Post Updates
8. Find previous co-workers
9. One or two connections
away from ‘warm’
lead/call
10. Get Mobile App

15. Twitter
200 Million Users with 36% daily use
“Biggest Online Cocktail Party”
Micro-blogging Platform
140 Characters –text, video, pictures, links
What is Happening:
I am in #socialmedia seminar 4 #smbiz w/
@dawnmillerhomes #hrva #realtor cc:
@exitcentral RT plz! http://whatistwitter.com/
My Twitter Name : @DawnMillerHomes

16. Twitter
1. Think of it as a Text message (with picture, video, link)
2. Send out @ message, (or mention message) to a particular
follower/name (they see it and everyone else sees it)
3. Direct Message – DM – is a private message like email
4. Use a # hashtag when talking about a topic, industry, idea,
area : #hrva –Hampton Roads Virginia
5. If you post more than 5 times/day on Facebook – you need
Twitter!
6. Say what‟s on your mind in creative way! Small talk, My
Twitter followers are my NEW BFF‟s. It is OK to miss some of
their updates as they are short/sweet, and gone in 60
seconds

17. How to Make Twitter Easy
1. Automate your Tweets through www.Hootsuite.com –or
www.MarketMeSuite.com -schedule tweets, update multiple
social media accounts at once, shorten URL‟s.
2. Use Mobile/smartphone app : UberSocial
3. Only Have 1 Twitter account for each business
4. Small Talk and share– business is boring, find „crafty‟ way to
talk shop
5. Use picture of YOU, not logo (it will avoid spammers)
6. Fill out profile, bio – and search for followers with common
interests, industries
7. Think of a Tweet as a text message.
http://www.smallbiztrends.com/2010/01-how-to-use-twitter-as-a-smb-owner.html
How to Use Twitter for Business
http://www.slideshare.net/360digitalinfluence/twitter-for-business-a-step-by-
step?src=related_normal&rel=5562699

18. Automate & Schedule Your Tweets & Posts
• Try www.MarketmeSuite.com – FREE download to
computer (with online cloud-login anywhere!
• Will schedule, automate, feed, etc. your Twitter,
Facebook, Linkedin
• Unlimited Users and Profiles/accounts for
Facebook/Twitter (personal and unlimted fan)
• Schedule on your Smartphones, too!
• Location Targeting! Connect with people in same
place as you!
• Ps- Abbreviations you should know:
http://t.co/4QE2M5gO

19. Twitter for Small Business
1. Use Hashtags to define what you are talking about, gain
followers
2. Hold Contests/promotions/coupons with link to website
3. Tweet INFO with a link to your site- think of it as a „teaser‟
4. Link your Blog to Twitter account
5. Use www.Twellow.com to find followers/users anywhere!
6. Use www.Listorious.com or www.wefollow.com to „get listed‟
yourself and get more followers
7. Live Tweet events! Ie: Sporting events, seminars
8. Participate in #FF – Follow Friday, #TT, Travel Tuesday, Trending
Topics, #TTOT, #hrva, #vabeach, #smbiz, #rva (Richmond VA)
9. Participate in Twitter Chats – a list here: www.bit.ly/chatsched
10. Look for Twitter in other medias to engage in conversation (i.e.:
CNN‟s Black in America, BET, ESPN)
11. Twitter is a great way to find ways to be a guest blogger or find
some
12. Tweet when you did something COOL! With a picture and
Video!
13. Make Twitter Name same as your business or same as other
profile names

20. http://www.youtube.com/watch?v=teKL49gv
K40
#1 site for Online Entertainment
#2 most visited website
15-20 minutes a day spent watching videos
Ideas on What to Video: http://gigaom.com/collaboration/34-ways-to-use-
youtube-for-business/
Youtube Set-up Tutorial:
http://smallbiztrends.com/2009/08/youtube-small-businesses.html

21. Check out a Video I did with Dawn Crocker
about training: http://youtu.be/Or1_Tp2f3nw
1. Consumers are looking for „real‟ video, non-commerical-ish, something
real
2. Video content is all around us! Pretend your new to the area, or new to
your type of business
3. What makes you unique? What are you own hobbies?
4. Introduce your staff- waving „hi‟ to camera or 20-40 seconds speaking
5. Keep video under 3 minutes
6. Do a tutorial/ how-to with screen capture programs, Jing
7. 10-second tempting video –teaser video
8. Customer testimonial
9. Show-off office, demonstrate new product
10. Go behind the scenes-video is watched when it is not a commerical
11. “More Value, less advertising”
http://www.smallbizsurvival.com/2011/04/21-ways-to-use-video-for-your-
small.html

22. Video and Hyperlocal:
2k12 Words for more $$$
1. Don‟t Wait to Get fancy equipment-just start!
2. Try „one-shot, no-editing‟ videos
3. Use „video‟ on digital camera or on smartphone w/ direct upload to Youtube
4. $100 Flipcam with basic editing software
5. Webcam within computers to record and send direct to youtube
6. Screen-sharing programs, Jing, for „tutorial‟s, send direct to youtube
7. $3-30 tripods for smartphones and cameras- www.gorillapod.com (bendable
„pods)
8. www.animoto.com to turn pictures into video –free to $60/year
9. www.vimeo.com – video creating and sharing site
10. Create QR Code and link it to a video
11. Remember: A Video will be watched more than same info in a blog, letter,etc.
12, When video is upload to youtube, you have link and HTML code for social
media
My Channel: www.youtube.com/ILiveinHamptonRoads

23. Blogs
Blogs are NOW people‟s sole websites! Type of site that is updated frequently,
interactive, informational, commentary. Blogging is basically keeping an
online journal. Blogging sites have become increasingly popular, where
people can write, or rant, about whatever subject they want, for anyone to
read. There are over 200,000,000 blogs, of which 54% blog on a daily basis.
“Word of Mouth, Becomes WORLD of Mouth”
Blogs enable customer loyalty, instant feedback, you can share your knowledge
and position yourself as expert, can capture more consumer contact
information from other social medias.
Vendors, industry peeps can help write blogs and increases your creditibility
Remember: 78-90% of consumers trust peer recommendations,
only 14% trust advertisements-
Blogs are not advertisements but you can still control what is being written,
then monitor comments
Can you Believe this Newspaper in Iowa is a Blog?!?
http://thegazette.com/
http://codex.wordpress.org/Introduction_to_Blogging

24. Blog
Use Wordpress.org – pay monthly hosting, get your own domain
Example of Wordpress site: http://www.trcommons.org/
Did you Know you can Blog on Facebook
(notes tab) and Google? (google.com/blog)
www.Posterous.com
Simple, Free and Easy Blog Platform with Templates
NOW mobile friendly; can post blogs via email
List of FREE blogging sites:
http://webupon.com/blogging/top-31-free-blogging-websites-the-ultimate-list/
Step by Step Video Tutorial on how to Start a Wordpress blog:
http://www.youtube.com/watch?v=MWYi4_COZMU
My NEW blog, coming soon: www.ILiveinHamptonRoads.com

25. Google

26. Google
97% of consumers search for local businesses online
Get Google places – list your business for free on
google. ADD description, hours, pictures, video,
coupons:
www.google.com/places
Utilize free google phone number, calendar, doc‟s
Why Small Businesses Should Use Google+
http://www.entrepreneur.com/blog/220788
http://www.slideshare.net/kvanloo/google-a-wonderfull-world

27. Tips, Tricks, Tools
Sharing and Researching Presentations in Slideshare-
Converts PDF info HTML, and a hyperlink ,can embed, share
throughout social media
www.slideshare.net
Receive and Send large Files: www.yousendit.com
Simple, effective small business marketing site:
www.ducktapemarketing.com
File Sync Tool: www.dropbox.om
Image sharing and hosting tool: www.flickr.com
Sound recorder and editor for podcasting: www.audacity.com
Create Videos from your images: www.Animoto.com
Computer Screen Capture www.techsmith.com/jing
Survey software: www.surveymonkey.com
Making HTML/online ads: www.postlets.com
“Mini-relocation guide” -Offer specials, people can check-in and
goes to all social media: www.foursquare.com
http://www.slideshare.net/janehart/top100-tools-for-learning-2010
http://www.slideshare.net/MoxieWorks/50-free-online-tools-for-small-businesses

28. Tips, Tricks, Tools
FREE QR Code Creator: www.smartytags.com
FREE individual, mobile-friendly property website with 1-800-call
capture phone number, QR code, HTML creator for ads –your
Tidewater Mortgage loan officer! (but wait-there‟s more-ask
them!)
FREE automated marketing system to your real estate clients-
courtesy of Vintage Title! Digital doc‟s online, e-marketing
regularily! But Wait! There‟s more! SEE Vintage Title for more
info! http://bit.ly/VINTAGETITLE
The Real Estate Book – NEW and upgraded offerings! Mobile-
friendly property site, QR Codes, upload additional pictures
online, Text code
How about „places‟ online for subdivisions, neighbor interaction?
Ie: Group page or Fan Page on Facebook. Or websites like
www.nextdoor.com –social networks for communities

29. Tips/Tricks/Resources
I-phone users: www.instagram.com –picture app. 2k12 app of the
year in the making!
Shorten & share your URL‟s/website links: www.bit.ly
Personalized speaking Avatar/profile to use in social media:
www.voki.com
Mindmapping tool: www.freemind.sourceforge.net
Photo-editing tool: www.picnik.com
Article on Niche Networking
http://mashable.com/2011/11/27/niche-social-marketing/
Witty Status/Profile Updates: http://www.statusupdate.net
Fan Page naming: www.facebook.com/username
Protect your brand, see what others are saying about your
product/service in real time:
http://www.localmind.com and http://www.yelp.com

30. Thank you!
I‟m just a “small business” like yourself using social media to promote real estate. I love being
social, so I love social media. I probably spent the first 2 years doing it wrong, and now I
just post, comment, update, upload, etc what I feel is interesting and helpful. And more
importantly, try to interact, comment and help others! My Video channel and Blog is
what I need the most help with and strive to get better in 2012! If you‟re like to feature
your business, product, service, charity, on my channels, sites, and social networks- for
FREE- let me know!
Help keep me accountable! Video and hyperlocal are taking over! And Ask me any
questions…social media, online networking , Caribbean, Virginia Beach or real estate!
Dawn Miller
Exit Realty Central
DawnMillerHomes@gmail.com
www.facebook.com/dawnmillerhomes
@DawnMillerHomes on Twitter
P.S.: I LOVE the Caribbean. I could probably help you sell, promote, marketing,
publicize your business, product, service there….
P.P.S: I love Virginia Beach/Hampton Roads area too! I‟m a full-time Realtor and I am
really good at what I do!