Dayna Leaumont has over 15 years of experience in retail sales, marketing, merchandising and category management. She has worked with major retailers like Walmart, Coca-Cola, Circle K and Winn-Dixie in roles such as Sales Planning Manager, Market Manager, and Regional Key Account Manager. Leaumont has a proven track record of delivering results through strong analytical skills, customer engagement, and leadership.

1. DAYNA LEAUMONT
236 Papworth Avenue, Metairie, LA 70005• 504-400-2134 • dleaumont@hotmail.com
SUMMARY OF QUALIFICATIONS
Loyal, passionate and experienced sales executive and team leader with a broad scope of capabilities. Expertise includes
key account management, data analysis, category/space management and presenting to key business influencers of all levels. I
have worked as a vendor, buyer, category manager, space manager, market manager, retailer and merchandiser.
 15 years of retail sales experience (working on both the vendor and the retailer side of the business)
 Multi-channel/category/brand sales, marketing & merchandising experience
 Proven track record for delivering successful results for the company and the customer
 Extensive experience working with key industry leaders including Coca-Cola, Circle K and Walmart
 Lead with integrity to build value based relationships with key internal/external stakeholders
 Cross merchandising experience with CPG brands
 Broad range of training/experience leveraging customer insights
 Strong leadership presence & presentation skills
CORE COMPETENCIES
Building Alliance Relationships
Strong Analytical Skills
People Leadership
Management
Data Mining
Customer Engagement
Consumer/Shopper Insights
Development and Training
P&L Management
Category Management
Space Management
Strategic Thinking
Promotion Development
Merchandising
Shopper Marketing/Sales
Brand Development
Efficient Assortment
Creative Problem Solving
WORK EXPERIENCE
REILY FOODS COMPANY
SALES PLANNING MANAGER APRIL 2015 - MAY 2016
 In my role as Sales Planning Manager, I supported the Alternative Channels Team which included accounts such as
Walmart, Sam’s Club, and Dollar General nationally.
 Utilized syndicated (Nielsen) data, as well as Retail Link & 1010 (where applicable) to analyze category trends and
prepare customized presentations for individual customers.
 Prepared quarterly business reviews, annual line/category reviews and make recommendations on distribution
opportunities based on those trends as well as using demographics, category/brand demand index and existing brand
strength across core markets.
 Developed period reports for Team Director to track Walmart & Sam’s business on Reily’s fiscal calendar.
 Developed Walmart reports for buyers utilizing Retail Link to track feature and rollback activity weekly.
 Developed monthly automated reports on each brand/category to be used by all channel sales teams. Some of the key
business indicator reports included metrics such as %ACV, Share, CDI/BDI, Volume, Item Pricing and Category vs.
Brand performance. These KBI reports covered each category and the top competitive brands in both Nielsen
Syndicated Markets and most Major Retailers.
 Utilized Nielsen’s market maps to create a database allowing any retailer store list to be aligned by Nielsen market.
 Identified distribution losses and created 52 week store level analysis to calculate financial loss to both Reily Foods and
Retailer which resulted in re-gaining 100% of the lost distribution and lead to additional expanded distribution.
CIRCLE K STORES, INC.,
MARKET MANAGER AUG 2012 - DEC 2014
 Leader of an 8-store market in Slidell, La/Waveland, Ms. Lead approximately 100 employees successfully over 2.5 years
to show sales growth year after year.
 Responsibilities included maximizing store sales by directing and assisting store management with merchandising
programs, providing information and recapping promotional activities.
 Complete responsibility of P&L, from salaries to shrink, income and expense.
 Achieved results through team building, training and developing, encouraging and following up on results, worked with
store teams and vendor teams to execute plans timely and create consistency across the market.
WINN-DIXIE STORES, INC.
CENTER STORE MANAGER NOV 2009 – AUG 2012
 Responsible for the profit and loss of all non-perishable categories in the store, including grocery, general merchandise,
dairy, frozen food, liquor and tobacco.
 Managed the inventory, in-stock position, pricing integrity, merchandising, labor, and other operational processes
relating to the Center Store.

2. DAYNA LEAUMONT
236 Papworth Avenue,Metairie, LA 70005• 504-400-2134 • dleaumont@hotmail.com Page 2
COCA-COLA ENTERPRISES, INC JUNE 1998 - DEC 2008
Held multiple positions increasing in responsibility from analytical roles such as category management and space
management to National and Regional account management responsibility.
REGIONAL KEY ACCOUNT MANAGER,
WALMART - JACKSON, MS OCT 2004 - DEC 2008
 Managed the business relationship with Walmart and delivered the objectives of both Coca-Cola and Walmart in Central and
North Mississippi, Central Louisiana, and Southeast Arkansas.
 Directed, developed, trained and supported local account operation team members on Walmart’s business.
 Presented and sold national, regional and local programs to Walmart regional, district and store management and built
relationships at multiple levels in order to influence key decisions.
 Facilitated the alignment and relationship with Walmart operations and Coca-Cola operations across multiple bottler
territories for customer initiatives to ensure timely decision making and execution.
 Developed and managed comprehensive implementation plans for customer specific programs and stewarded the execution
of these plans through precise communication and a joint scorecard process.
NATIONAL ACCOUNT RETAIL SPACE/CATEGORY MANAGER,
WINN-DIXIE – JACKSONVILLE, FL HEADQUARTERS OCT 2000 – OCT 2004
 Represented Coca-Cola System, including CCE and several independent bottlers of the Coca-Cola system as part of a
designated account team dedicated to servicing a national supermarket customer, Winn-Dixie.
 Performed in depth analyses of internal sales data & syndicated data to determine appropriate volume and gross profit goals
for beverage categories.
 Developed implementation programs for the introduction of new Coca-Cola products including coordinating the set-up and
price submission of new items, launch plans direct to the consumer, as well as in-store excitement and execution.
 Served as subject matter expert on all aspects of Category/Space Management.
 Prepared category reviews, made appropriate planogram recommendations, and coordinate resets with all Coca-Cola
bottlers and customer.
 Served as primary call point for all Winn-Dixie Liquors business, including development and sell of annual contract
agreement, regular call plans, managing customer service issues, and coordinating activities for new store openings.
CATEGORY ANALYST,
NEW ORLEANS, LA JUN 1998 – OCT 2000
 Analyzed package and brand category execution, retail profit, and store level execution for 11 sales centers in Gulf States
Division.
 Prepared business reviews for various customer and assisted in annual forecast/planning.
 Performed and presented retail space management and efficient assortment results and recommendations to various levels
of management both internally and direct to the customer to assist in meeting customer profitability goals.
 Developed and executed training for the implementation of a proprietary store-level execution tracking software, Market
Vision, for all levels of management across the 11 sales centers in the Gulf Coast Division.
 Provided analytical support to Market Vision users through the weekly distribution of customized ranking and topline reports
to track division execution and standings versus the competition.
SOFTWARE SKIILLS
 Microsoft Office 365 (including Word, Excel, Access, PowerPoint, Outlook, SharePoint, MapPoint)
 Prospace and Apollo Space Management Programs, Nielsen-Answers on Demand, Retail Link, 1010, Margin Minder,
Market Vision / MET (proprietary software), Seagate Crystal Reports and database management
EDUCATION
 Nicholl’s State University, Thibodaux, LA- 2 years of study with a focus in accounting
REFERENCES CURRENT PREVIOUS CONTACT INFO
Earl Schick Management/RaceTrac Regional Operations Director/Circle K CGBU 901-834-9836
Ted Parks Store Manager/Walmart,Arkansas Market Manager/WalmartCleveland, MS 662-394-1967
Leilani Dominguez Director Strategic Planning/Coca-Cola Consolidated Category Manager/Circle K GCBU 850-529-5586
Doyle Cromer Mgr. of CustGovernance/Coca-Cola Refreshments Director of National Accts, Winn-Dixie 904-693-4295
Rocky Weigand Division VP/Coca-Cola Refreshments Regional Sales Director – Walmart 504-234-9094
Andre Benoit Market Manager/Circle K GCBU Category Manager/Circle K GCBU 504-559-2557
ADDITIONAL REFERENCES AVAILABLE UPON REQUEST