This presentation is all about how to better use LinkedIn as a job seeker. If you are currently looking for a job or are looking to transition, these tips and tricks will help you use LinkedIn like a champ!

1. LinkedIn for Job-Seekers: Advanced Tips & Tricks
Dayna Mathews, Career & Personal Branding Strategist
LinkedIn: Dayna M. Mathews Twitter: @KickAssCareer
Daynamariecoaching.com

2. On Today’s Docket
♥Why LinkedIn?
♥Where to Start: The Profile
♥Publishing/Blogging/Posting
♥Recommendations/Skills & Expertise Endorsements
♥Job-Search & Connecting Tips

3. Joined the 350M+ others yet? Now’s the time!

4. To Upgrade or Not to Upgrade?

5. Create a Stellar Profile
♥100% complete is key (Summary, Experience, Education,
Volunteer, Skills, Projects)
♥Goal  All-Star Profile Status
♥Interesting, Engaging, Informative, & Impressive
♥Branded to match YOUR personality and style – 1st person
language
♥Naked is not pretty (on LinkedIn )

6. Look at Jobs of Interest to Find Keywords & Phrases
♥ Do this BEFORE starting to apply
♥ Look at multiple related jobs of interest
♥ Write down the
skills/competencies/personality/qualifications they are
looking for
♥ Be sure to include them in your profile as often as
possible

7. Look at others’ profiles and learn
♥ Look at what successful people in your field are doing and model them
♥(Consider changing privacy settings when doing so)
♥ Pay attention to list of skills & expertise to see what you may be missing
♥ What does their headline say?
♥ What do they have that you don’t?

8. Stand-out Photo, Headline, & Personalized URL

9. Beef Up Your Headline
♥ DO NOT put “Unemployed” or “Searching” up there!
♥ Use relevant industry-specific keywords/skills
♥ Get creative – think what will be interesting to others?
♥ Look at what other folks in your field are using
♥ Add symbols

10. Your Background Photo
♥ Create your photo using Canva.com – size= 1400 x 425
♥ Think about your brand – colors, quotes, website, etc

11. Create a Killer, Keyword Heavy Summary
♥ Tell us your story!
♥Tell us your WHY – and let us feel it!
♥ Give a list of what you do BEST
♥ Make it interesting and engaging
♥ Call us to action!

12. Experience & Media

13. What Media Looks Like

14. Skills & Endorsements
♥ You can add up to 50 skills
(soft & hard skills)
♥ These skills should match
those you researched
♥ Connections can endorse
you
♥ More endorsements =
higher cred factor

15. Projects & Volunteer Experience

16. Recommendations
Can ONLY ask people you are already connected to!
Aim for 5 to 10

17. Connect, Connect, Connect (Appropriately)
♥Press “Connections” in menu bar to add email
contacts
♥ Invite co-workers, supervisors, friends, family, etc
♥ Successful people in your field of interest
♥ ALWAYS personalize your connection request
♥ Aim for at least 350-500 QUALITY connections

18. Personalized Request Example

19. Sharing Updates = Staying Visible – 3x/week

20. Publishing/Blogging

21. Why Publish?
♥Showcase your expertise
♥Tell people what you know that they don’t
♥Gain followers & connections
♥Promote your personal website/other content
♥Gain more credibility among your connections

22. Publishing/Blogging

23. Join & Engage In Industry-Related & Job-Search
Groups• Career Connectors
• Phoenix Jobs – A PleaseCheckIn
Community
• Cutting Edge Career & Job Search
Advice
• Job Leads with the Best Companies in
Arizona by BestCompaniesAZ
• Arizona Jobs
• Localwork.com

24. Follow Companies of Interest & Connect

25. Follow Thought Leaders in Your Industry share
relevant posts

26. Set Up Job Alerts & Download the App
♥ Similar to job board email alerts
♥ Get immediate updates for jobs of interest
♥ Be sure to make sure you are a fit before
sending your application
♥ Apply immediately for best results
♥ Customize your experience

27. Use Advanced Search

28. Ask For Help/Advice/Introductions (Appropriately)
♥ Think strategically “If I were
this person, what would
make ME want to write back
and help?”
♥ Greeting, introduction and
rapport building is first.
♥ Make sure you’re clear on
HOW this person can help
you
♥ Keep it simple

29. Recap
• Look at jobs of interest for
keywords
• Your photo matters
• Beef up your headline
• Personalize your URL
• Skills & Endorsements
• Highlight your portfolio
• Connect, connect, connect
• Look at others’ profiles
• Join related groups
• Follow companies of
interest
• Follow thought leaders
• Set up job alerts &
download app
• Use advanced search
functions
• Ask for help

30. Thank You!!
Want more of me?
Connect with me on LinkedIn, Twitter @KickAssCareer,
& Facebook – Dayna Marie Coaching
Instagram: @daynamariecoaching
Visit www.daynamariecoaching.com for more info
FREE 15-minute consultations 