1. #DCM Trust createsconversations

2. Trust?

3. Filmpje 1 van Alladin Trust?

4. Minimum demand

5. Why? Trust?

6. $

7. TRUST IDENTIFICATION

8. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

9. No/low brand identification Brand values My values High brand identification

10. Positive/Neutral Negative

13. Brand Conversations Purchase brand Brand leverage R²=.50 Brand Identification Promote brand Brand isclose to ideal Brand Perception

14. Iftheyrecommendyou, theytrustyou

15. How? Trust?

16. Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

18. Integrity Trust Intent Source: Covey, speed of trust

20. Integrity Trust Intent Source: Covey, speed of trust

21. Casillas,Real Madrid Bram Verbist, Cercle Brugge

22. Integrity Capabilities Trust Intent Source: Covey, speed of trust

24. Trust Results Source: Covey, speed of trust

25. Integrity Capabilities Trust Filmpje domino’s invoegen Intent Results Source: Covey, speed of trust

26. Facts Emotions Integrity Capabilities Trust Intent Results Source: Covey, speed of trust

27. Ratio >Emo

28. Ratio =Emo

29. Top 5 brands of the world according to interbrand

37. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 6 0,6 2,6

38. Top 5 brands of the world according to interbrand Top 5 brands of the world according to facebook 6 0,6 2,6

39. UnderstandingEmo is key

40. Act! Trust throughconversations

41. Product management is dead! Long live brand experiences! 1

43. Don’t position your brand, position your consumer 2

45. 3 Share, Learn & help

46. Help you clients,even this means you have to guide them to your competitors

47. Recommend competitorsas a company policy

48. Give Back! 4

49. Co-Donate

52. So... From a minimum demand to...

53. 1 Experience Integrity Capabilities Positionyourconsumer 2 Communities Trust 3 identification Giving back 4 € Intent Results Conversations

54. Eerste filmpje alladin opnieuw Minimum demand

55. Trust X Conversations

56. Tweede filmpje alladin A whole new world

57. Thank you! Good luck! Questions, feedback, remarks: Steven@InSites.eu Follow me: @Steven_InSites Join me on LinkedIn www.theconversationmanager.com #DCM