1. Customer Relationship Management It’s all about connections… Marketing Day 2011

2. In your opinion, what is the biggest marketing challenge facing advertisers?

5. Much more propositions … Each day, the average consumer encounters about 3.000 messages.

7. Not more money

8. Attention is key

9. Differentiation is key

10. Connection is key

11. CRM does it better !

12. The « Explore More » Case AS Adventure’s Loyalty Program

13. The Retail Concept Premium brands and specialists for outdoor passionates

14. Our Objective Build a strongly connected community

17. The tools

19. The magazine

24. The Results

25. 500.000 MEMBERS IN 18 MONTHS

26. 84,7% ACTIVE CARDS IN 2010

27. + 43,6% AVERAGE BASKET MEMBERS VS NON MEMBERS

28. 80 % NETSALES REGISTERED WITH CARD

29. + 32 % AVERAGE VISIT / YEAR VS NON MEMBERS

30. 43,53% TRIGGERMAIL AVERAGE UNIQUE OPEN RATE IAB retail Benchmark : 20,6% 80 % AVERAGE TOTAL OPEN RATE

31. 30,86% NEWSLETTER AVERAGE UNIQUE OPEN RATE IAB retail Benchmark : 20,6%

32. 33,12% FLASHMAIL AVERAGE UNIQUE OPEN RATE IAB retail Benchmark : 20,6%

33. 72% OF THE READERS GIVE THE MAGAZINE A 8+ LIKEABILITY SCORE 82,1 % DECLARE TO HAVE FULL FAITH IN THE CONTENT 53% READ THE ENTIRE MAGAZINE FIRST FULLY SELF SUPPORTED MAGAZINE (advertising + sales in bookshops)

34. Conclusions

36. A FEW SECONDS LEFT ?

37. Thank you for your attention