Carlsberg & Kinepolis

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A presentation by Tagora on Carlsberg & Kinepolis during Marketing Day 2010.

Business Divertissement et humour

Carlsberg & KinepolisproudlypresentThe Saving ActionSeptember – December 2009 Marketing Day 23.03.2010

Speakers Igor Nowe Advertiser CARLSBERG Tom Van Hoof Agency TAGORA

Carlsberg is … ,[object Object],65% S.O.M. 75 % # horeca distribution ,[object Object],98% beerdrinkers know Carlsberg “2nd best beer” say younger consumers

Probably the … ... best beer ... best bottle ... most cosmopolitan

Carlsberg Kinepolis perfect outlets experience indulgence premium quality

Objectives campaign loyalty sales activation interaction  community rich data base building

Push to buy Consumption obliged : code in the bottle !

Strengths ,[object Object], rewarding and valorising proposition ,[object Object]

Automation & interactionEnjoy Book a seat GeteTicket Full card

Sitevisits > 120.000 ,[object Object], > 25.000 ,[object Object], positive growth in declining market NO discounting on premium price-setting ,[object Object], 30.000 opt-ins

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