When software and hardware meet the marketer – what
technology will change in a daily life of marketing person

WHO AM I?
Damian Winkowski
www.desmart.com

The SAILOR!

Strongman!
Runner!

I LOVE CATS <3

First technology on Earth

1439
Inventor (PRINT)!

Press
First tragedies

Press
First SPAM

MASS COMMUNICATION
From 140 characters to 140 characters!

1879
Inventor nr 2 (Edison)

Machines
We have created them to rule them all

Old marketing guy
huge EGO
arrogant
alcohol addicted

Different
tools

TECH
Important moments

Where the revolution has started?
Back to the roots

Do you talk to your pets?

I do!

CLIENT ME

Would you speak to machines?

We live in interesting times…

25 % of people (white collars - would connect
they brains to Wi-FI)
The study was conducted by Cisco on 3,700 adults
working in white-collar jobs in 15 countries.

tinder.com getxpress.com

WTF?

Does “status quo” exist anymore?

Generation X

Generation Y

Walking on the moon?

New marketing guy

Psychologist
Visioner
Data Analyst
Creative Guy
Curious about the Future

Two sides
of coins

What does it mean for you,
Marketer?
How does it change the way you
work on a daily basis?

ADVICE nr #1
The web you know will be different

Watch this movie!

How many devices are connected to you?

ADVICE nr #2
Customise and create dedicated
message

Everyone
expect
something
different

meble.pl

funindesign.pl

ADVICE nr #3
Automate processes

tim.pl
1 year after the implementation…

250 K EUR
daily
> 30 %
revenue
online

ADVICE nr #4
Be UP to date (technically)

ADVICE nr #5
Collect relevant data and predict the
future

ADVICE nr #6
Learn from Techies (yes, talk to
developers)

“Steve, it’s gonna be huge”

read smart books!

ADVICE nr #7
Start experimenting with software
and hardware

bit.ly/BeaconRevolution

ADVICE nr #8
Listen to the user. He wants to be in
charge

I am a HERO!

Why should I care?

Ignorants pay the price

Remember this one thing…

Thanks for listening!
Let’s get in touch!
www.desmart.com
bit.ly/Mediarun2014Apple
bit.ly/Mediarun2014Android