18. kinda
simple
UnOptimization is Simple
4 Main Considerations of UnOptimization
• Google Bashing
• User Experience
• Social Discoverability
• Testing
@simmonet
23. YIKES!
Link Graphs Should Be UnOptimized
• Anchor text to brand / site
• Inter-site linking i.e. footer links
• Dofollow links to nofollow links
• Internal linking for users NOT Google
This obviously isn’t for users
26. Content is Over optimized
scale over
substance
substance
over scale
27. better
Content Should be UnOptimized
Content production is changing from:
• Auto-generated to human-generated*
• ‘Thin’ to valuable
• Patterned to unique
• Scale to reasonable amount*
• Generalists to authorities
*Cool new technologies may change this POV
30. Tools
Link Graph
• Open Site Explorer
• Majestic SEO
• Google Webmaster Tools
Content
• Screaming Frog
• Google SERP
Und
31. I’m a
user too!
UnOptimization is Simple
4 Main Considerations of UnOptimization
• Google Bashing
• UnOptimization for User Exp.
• Social Discoverability
• Testing
@simmonet
38. Treat Everyone Equally Different
Satisfying Intent & Context
• Query research
• Persona development
• Unique onsite experiences
• Different conversion points
• Different metrics @simmonet
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.
So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.