The Account Manager at DealerStrong, Anna Hildebrandt, gives expert advice on how to draw in more customers, especially those shopping your competitors lots. She shows the best form of mobile advertising, how to use it, and what you'll need to get started bringing in traffic.

1. DEALERSTRONG
Anna Hildebrandt
Nation’s Premier Account Manager
Reach In-Market
Auto Shoppers

2. What is a GeoFence?
 Invisible Fence
 Receiver
 Ad ID Capturing
It’s a Virtual Barrier that uses GPS to define
geographical boundaries.

3. GeoFence Barriers
Competitors Lots
Event Centers
Parking Lots
Zip codes

4. How and Where the Ads are Served
• Ad serving initiation
• Browser and In app
display
• Ad serving frequency
• Ad serving completion

5. Styles and Types of Banner Ads

6. Tracking and Reporting
Impressions
Click-Thrus
Actual lot visits

7. Registered Showroom Visits
We track store walk-ins specifically
generated from your Geo-Fence Campaign
*One or more locations can be specified for tracking

8. Estimate Your ROI
GeoFence cost is a $14 CPM.
Click-Thru Rate = .6 - .8%
$4,000 spend = 285,714 impressions = 2,000 estimated
click-thrus.

9. Estimate Your ROI
What is your current advertising cost per car sold?
What percentage of web site visitors turn into leads?
What percentage of these leads turn into store visits?
What is your dealership’s closing percentage for total
store visits?

10. Does This Make Sense?
The Math:
• 2,000 x % of your site visits that turn into leads = leads
• Number of leads x % of site leads that turn into store visits = visits
• Visits x your store’s closing % = cars sold
• $4,000/ number of cars sold = advertising cost per car
Is the cost per car sold at or lower than your current cost per car?

11. Getting Started is EASY!
1. Decide on your budget
2. No long term commitments
3. Create your competitor list
4. Provide banners
5. Two business-day activation

12. Thank You. 
For More Information:
 Visit http://www.dealerstrong.com/
 Call our office @ 877-811-8107