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7 advanced facebook techniques for the savvy dealer

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Sean Bradley
Sean Bradley
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Making it Hum 7 Advanced Facebook Techniques for the Savvy Dealer JD Rucker Director of New Media Office: (774) 538-9338 jrucker@tkcarsites.com Twitter: @0boy
• Social media marketing is not like other types of online marketing • Understanding the psychology of social media • Exposure • Branding • Top of Mind
• Picture overkill and serving a balanced social media meal • Cheating with emotions is technically not cheating • You can sell cars directly through Facebook if you make it a “Thing” • Being part of the community means being a page thread hijacker • Using your email database for Facebook promotion • Get your customers into the Facebook trunk • Tie it all together through Facebook ads
Jeff Glackin 937.405.3750 jglackin@kpaonline.com

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7 advanced facebook techniques for the savvy dealer

  • 1.
  • 2. Making it Hum 7 Advanced Facebook Techniques for the Savvy Dealer JD Rucker Director of New Media Office: (774) 538-9338 jrucker@tkcarsites.com Twitter: @0boy
  • 3. • Social media marketing is not like other types of online marketing • Understanding the psychology of social media • Exposure • Branding • Top of Mind
  • 4. • Picture overkill and serving a balanced social media meal • Cheating with emotions is technically not cheating • You can sell cars directly through Facebook if you make it a “Thing” • Being part of the community means being a page thread hijacker • Using your email database for Facebook promotion • Get your customers into the Facebook trunk • Tie it all together through Facebook ads
  • 5. Jeff Glackin 937.405.3750 jglackin@kpaonline.com