This session is a dynamic, advanced, and robust video strategy walk through that you can put into place immediately to increase sales at your dealership. You’ll learn about best practices for everything from content creation to optimization and syndication. Primary Learning Objectives: Develop a content creation strategy Learn how to optimize your video content Learn how to syndicate the videos

2. DIGITALDEALER.COM 2
Sean V. Bradley, CSP
● Founder & President of
○ 17+ Years, 3,500 Rooftop Clients in 4 Countries
○ 26 Covers of Magazines
○ 14 Time Convention Speaker
○ 12 Time Dealers Choice Award Winner
○ Generated over 1.4 BILLION Dollars of ADDITIONAL
Revenue for clients!
● Creator of the
○ #1 Facebook Group in the Auto Industry
○ #1 Podcast in the Automotive Sales Industry
● Best Selling Author - “Win the Game of Googleopoly”
● NSA “CSP” & Million Dollar Speakers Group
● Host of the Against All Odds Radio Show on WONK 104.7 FM &
iHeart Radio
● Star of VICE TV’s Hit Show “I Was A Teenage Felon”

3. How to Use Video to Sell MORE
Cars IMMEDIATELY!
Sean V. Bradley, CSP / President / Dealer Synergy
DIGITALDEALER.COM 3

4. Video is Not Only
Important…
It is the Most
POWERFUL
Medium!
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5. 1 Minute of Video is
equivalent to…
1.8 Million Written
Words!
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6. DIGITALDEALER.COM 6

7. The Average Adult
Consumes About
6-7 Hours
of Video Per Day!
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8. People Prefer Video Over Anything Else
Even Search Engines, such as
Prefer Video over Any other Content!
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9. The Power of
VIDEO
What Makes Video SO Important?
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10. The Power of Video Communication
• Zoom has 467,100+
Business Customers.
• The Number of Annual
Zoom Meeting Minutes is
3.3 Trillion.
• Zoom Generated $882
Million in Q4 FY 2021.
• 47.6% of Adults in the
United States used
Facetime during the
Pandemic.
• First Time Car Buyers
May Not Know a Time
When Phone Calls with
Video Did Not Exist.
• Skype has 300 Million
active monthly users.
• Skype has 40 Million
active daily users.
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11. Using Video in Your Sales Emails will get
You 80% More Replies & Responses.
You will get ~87% More Clicks through
Video Email.
If “Video” is in the Subject Line, the Open
Rate is 7% Higher.
Video in Emails Increases Read/Open
Rates up to 300%
The Power of Video Email
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12. Text Message Response Rate is 8x Higher
than Email.
Over 95% of Text Messages are Seen
within 15 Minutes of Delivery.
45% of Potential Clients will Choose a
Product After Receiving a Text Message.
Video Text Messages Set You Apart from
Your Competitors.
The Power of Video Texting
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13. More than 75% of Marketers Say that Facebook
Live has Helped Increase Business.
Twitter Video Ads Save More than 50% on Cost per
Engagement.
Instagram Video Ads Receive 3x More
Engagement than Image Ads.
The Power of Video in Social Media
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14. More than 500 Million People Watch
Facebook Videos Each Day
75% of Instagram Users take Further Action
Once Watching a Video Ad
82% of Twitter Users Mainly View Video
Content on the Platform
After Watching Videos on Pinterest, Users
are 2.6x More Likely to Purchase a Product
Forbes
Impact BnD
Social Media Today
Digital Media Solutions
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15. Why You Need to Start Using
• TikTok has approx. 1 BILLION users.
• Americans spend 46+ Minutes on TikTok
everyday, which amounts to 37 BILLION
views per month.
Ad Age
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16. • 72% of customers said they would rather learn
about a product or service by way of video.
• Viewers retain 95% of a message when they
watch it in a video, compared to 10% when
reading it in the text.
• Marketers who use video grow revenue 49%
faster than non-video users.
• Including a video on your landing page can boost
your conversion rate by up to 80%.
• Video marketers get 66% more qualified leads
per year.
Video Marketing
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17. • 70% of viewers bought from a brand after seeing it on
YouTube.
• YouTube ads targeted by intent have 100% higher lift
in purchase intent than those targeted by
demographics.
• Marketing On YouTube Will Help You Get Found On
Google / Video SEO.
• 68% of marketers claim a return of the investment of
a video is better than from one of Google Ads.
• Target Your Audience with AdWords for Video
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18. • OTT Video Advertising is Set to have Ad
Revenues of $119 Billion by 2023
• Most Viewers Prefer to Watch Ads than Pay
for a Subscription.
• 60% of Viewers with a Second Screen will
Look Up the Product Whilst Watching the Ad.
• 66% of Viewers have Discovered a New Brand
or Product through OTT Advertisements.
• 72% of OTT Viewers Remember a Specific Ad
Whilst Watching.
Over-The-Top (OTT)
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19. Why Dealers
NEED Video
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20. • Over 75% of Auto Shoppers say that Online
Video has Influenced their Shopping
Habits.
• Videos Help Increase Your Appointment
Shows Up to 80%.
• Auto Shoppers have Ranked Review Videos, Video
Conferences & VR Test Drives as Good Alternative to a
Dealer Visit.
• Over 60% of auto shoppers who used
video during the research process
reported visiting a dealership or dealer
website after watching a video of a vehicle
they were considering.
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21. The 2020
Pandemic has
FOREVER
CHANGED the
Way People
Shop for Cars…
If Your Dealership Does NOT
Use Video, You will Fall
Behind!
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22. After COVID, the Average Car Buyer Watches
19 VIDEOS
Before Making an Auto Purchase.
Dealer Inspire
How Should Dealerships Effectively
Utilize Video Communication?
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23. Walkaround Videos
• Captures the Audience’s Attention Immediately
• Puts a Face to the Name & Voice
• Adds a Personal Touch to the Communication
• Allows Visual Presentation
• Sets You Apart from the Competition
• Breaks the Monotony
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24. Customer Testimonials
• Reinforced Credibility & Trust
• Better Emotional Connection
• Humanizes the Brand
• Improves Your Exposure
• Triggers People’s Emotions
• Cost Effective & Powerful
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25. Appointment Confirmation
• Creates Excitement About their Visit
• Instructions Upon Arrival
• Sets the Proper Expectations
• Humanizes Your Staff
• Removes the Fear of the Unknown
• Starts Building Rapport
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26. The Not-So-Distant Future of Video in Automotive…
Automotive Shoppers Ranked
VR Test Drives
in the Top 6 Alternatives to
an Actual Dealer Visit.
Think with Google
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27. The Not-So-Distant Future of Video in Automotive…
AR Technology
Is taking the Auto Industry by Storm!
WardsAuto
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 Car Shoppers are Able to Use their
Smartphones to View their Future Car in the
Driveway or Garage.
 AR Provides Realistic 3D Views of a Vehicles
Exterior & Interior.
 Dealers are even Able to Showcase a Vehicle
they Might Not have on their Lot yet.

28. Recap & Take-A-Ways
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 1 Minute of Video is equivalent to 1.8 Million Written Words!
 6-7 Hours of Video Per Day.
 People Prefer Video Over Anything Else.
 Instagram Video Ads Receive 3x More Engagement than Image Ads.
 75% of Instagram Users take Further Action Once Watching a Video Ad.
 Over 75% of Auto Shoppers say that Online Video has Influenced their Shopping Habits.
 Videos Help Increase Your Appointment Shows Up to 80%.
 Over 60% of auto shoppers who used video during the research process reported visiting a
dealership or dealer website after watching a video of a vehicle they were considering.
 Auto Shoppers have Ranked Review Videos, Video Conferences & VR Test Drives as Good
Alternative to a Dealer Visit.

29. Read this Month’s
Dealer Magazine
with Cody Carter
& Meet Cody at
the
Booth #200
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30. Stop by & Meet Me, Karina Bradley & Tianna Mick
at the
Booth #200
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31. Speaker Contact Information:
Sean V. Bradley, CSP, President, Dealer Synergy
SeanB@DealerSynergy.com
DD Booth #200
Thank you!
#DigitalDealer