1. Revamp Your Content Marketing
Strategy in 90 Days
Prepare for the Semantic Web
Eric Miltsch | DealerThinkTank .com | @dealerthinktank | #dttdallas
2. Today’s Takeaways:
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Change your content strategy
Change what you measure
Change your Internet team structure
Improve your context & relevancy
To prepare for the Semantic Web.
12. Google wants to connect the…
People
Places
Things
To create ranking authority based on identity & personas
13. Update Page Copy –
45 Days
Edit On-Page
Elements – 30 Days
Set-up Conversion
Tracking – 7 Days
Add G+ Social Links
– 2 Days
Add Structured Data
Mark-up – 30 Days
90 Day Website Organization Plan