30. 40 years on the
simple story on
the previous slide
continues to be
instrumental in
Dyson’s global
success
31. “What I love most about my role is putting systems
in place that make accounting and bookkeeping
seamless and automatic. This means our clients
can spend less time on their books and more time
on their businesses. It also means that we spend
less time preparing reports and returns and more
time being proactive and giving strategic advice.”
On a smaller scale...
32. “What I love most about my role is putting systems
in place that make accounting and bookkeeping
seamless and automatic. This means our clients
can spend less time on their books and more time
on their businesses. It also means that we spend
less time preparing reports and returns and more
time being proactive and giving strategic advice.”
This simple story is part of a website
that delivers 4 great leads every single
week to a small accountancy firm.
41. And a certain successful airline...
Richard decided that he was fed up with
airlines that didn’t care about their
passengers and he wanted to do
something about it. A phone call to Boeing
to find out if they had any 747s for sale
and an airline was born.
“We just made it that much more special
than all the other airlines we were
competing with,” Richard says.
61. Avoid
Self Centred
Copy Like This
We exceed expectations
by combining our systems
with personalised service
and a tailored adaptation
to every unique client. We
meet and endeavour to
exceed legislated quality
and compliance
expectations.
63. Don’t be vague
like this
Our credibility to exceed
client expectations in the
industry has enabled us to
form a network of equally
qualified and experienced
businesses to facilitate our
clients’ needs and the
option to only deal with the
best across a plethora of
industries
70. By that I mean
you must
banish all
passive text!
71. If you can add by
zombies to a
sentence and it
makes sense it’s
passive
72. For example
Operating since 1994,
differentiation is achieved
(by zombies) through
strategic planning and a
commitment to deliver
personalised service and
financial peace of mind to
clients.
73. Or without the Zombies...
We’ve been in business
since 1994. Careful
planning is the core of
everything we do. We are
committed to delivering a
personalised service and
financial peace of mind to
our clients.
