There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.

1. HOW TO
BUILD
EFFECTIVE
WORD-OF-
MOUTH
MARKETING
It’s easier than you think

2. WORD-OF-MOUTH MARKETING IS…
Everyday people talking to other people
Happening in-person, online, over the phone,
everywhere
Going on right now about your store. Do you
know what they’re saying?

3. See
The
Statistics
Data from Invesp

4. SO WHAT IS THE KEY TO
SUCCESSFUL
WORD-OF-MOUTH
MARKETING?

5. HAPPY CUSTOMERS!

6. WHERE DO HAPPY CUSTOMERS
COME FROM?
Excellent customer service
Honesty and integrity
Unique, quality merchandise
Thankfulness

7. 6 IDEAS TO GET PEOPLE
TALKING ABOUT YOU

8. CREATE A CHAT-WORTHY EVENT
Be… fun
uncommon
a little goofy
unafraid

9. MAKE CUSTOMERS FEEL IMPORTANT
Create a fan club for your
customers.
Thank them in a personal way.
Always greet them by name.
Create a Closed Facebook group.
Mention those who mention you
in a section of your website.

10. BRING PEOPLE TOGETHER
Participate in community service
activities.
Host parties and other events.
Give customers a sense of
“belonging.”
Share a need within your resale
community.
Offer classes.

11. ENGAGE IN CONVERSATION
Regularly send newsletters or blog posts.
Provide online surveys asking for customer feedback.
Ask for testimonials and reply immediately.
Get customers talking on social media.
Listen actively to what is being said and make changes if
necessary. Promote those changes.
Post a suggestion box

12. MAKE IT EASY TO TALK ABOUT YOU
Create an easy, memorable hashtag for
your store.
Offer “Tell-a-Friend” sales or events.
Post your social media links everywhere
and invite comments.
Set up a selfie station in your store for
branded photographs.
Sell or giveaway items with your logo.

13. BE YOURSELF
Genuinely build relationships.
Share personal experiences.
Build trust through honesty.
Go the extra mile.
Always remember, it’s not the
merchandise that makes the store,
it’s the customers.

14. YOUR CUSTOMERS ARE TALKING
ABOUT YOU
Good or bad, customer reviews last forever.
Always follow a bad review with a positive
reply.
Use good reviews on your website, emails,
social media, etc. with their permission.
Create an atmosphere you can be proud of
and shoppers want to talk about.

15. NOW, GO OUT THERE AND
WOW THEM!
1-888-860-8094
deb@traxia.com
www.simpleconsign.com