2. BRAND DETAIL
The company Adidas was founded in the early 1920s as Gebruder Dassler Schuhfabrik, in
Herzogenaurach in Germany. Adolf Dassler designed a pair of sport shoes in 1925 and few years
later
he and his brother Rudolph were selling special shoes for tennis players and began design
specific
shoes for different sports. The family company split in 1948. After the split, Adolf (Adi) Dassler
founded
Adidas and his brother Rudolph founded Puma. The three-stripe logo was designed in 1941 by
Adi
Dassler and he registered it as a trademark for Adidas after the split.
The strength of Adidas was its product innovation.. The connection of Adidas to the Olympics
has a rich
heritage. At the 1972 Olympic game in Munich, every official wore Adidas.
Activities: manufacture and distribution of textiles, shoes and appliances for sport and related
products.
Adidas has 107 subsidiaries in 20 countries, and exports to 160 countries..
It is my favourite because:
1. New technology that I can
relate to like cloudfoam, 4d
printed shoes, ultraboost.
2. Stylish Design which makes
me look different from
anyone else.
3. Wide range of collection that
makes me unique and out of
the crew.
3. Brand essence of Adidas is Relentless.
Vision: Need of comfort with stylish design makes Adidas necessary.
Promise: Adidas wants to foster for their customers that feeling agency and power you get when you
push boundaries and break through to new heights of performance. People who participate in training or
sports know when they are pushing harder than they ever have before. It is a powerful moment.
Affordable
New technology
Competitive pricing
Emotion: Sporty, funky, traditional
Personality: Sporty, new technology
embedded with smartest looks.
Style: Comfort loaded with excellence.
4. 1. Celebrates diversity
2. Shows work life
3. Tells why isAdidas so important.
4. Its an emotional as well as
functional ad
5. Theme shows working
environment. Unity in diversity
6. Story line is based on how Adidas
has conquered all over the world
with its presence.
5. Taunts in favour of Adidas :
1. Put onYour ADIDAS and step off: at least you must try because its better to try than sitting idle, lets
step on the game. Failure , not our choice.
2. All day I dream about sports so crush your comfort zone: Once you come out of the comfort zone,
you can unleash a lot of feelings for yourself.
3. When you try you have nothing to lose: try hard, if you win you lead, if you lose you guide.
