1. AdServer Migrations
EPISODE 17 – FACE2FACE ADOPS BLOG
WWW.F2FADOPS.COM
What is? / Reasons / Best Practices
Debaroon Gupta

2. What is/Reasons for Adserver Migrations?
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Adserver Migrations are pretty similar to moving houses or changing jobs.
Why do we change houses or jobs? Because of better opportunities or something new or a better place to stay.
In digital world too, situation is more or less the same. Every adserver from a broader perspective has the same
primary functionalities and offerings. The need of migration occurs when one adserver provides more flexibility of
data scheduling and futureproof technologies than the current one. Hence the migrations.
Couple other reasons could be deprecation of an existing adserver OR end-of-agreement with an adserver…
Let me know if you have more reasons. 

3. Best Practice/s:
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For a successful migration, several aspects need to be managed at the same time,
namely:
• Pre-migration Best Practice/s
o For Media Agencies
o For Client and Media Partners
• Post-Migration Best Practice/s
o For all above units.

4. Best Practice/s:
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Pre-Migration BP’s:
For Media Agencies : For Clients and Media Partners (Suppliers):
(30 – 10 Days Policy)
30 days before migration: Inform all stakeholders of the migration happening.
10 days before migration: Ensure the Media Agency has all detail related to the migration, ready to go.
• Keep note of old campaign names and id’s. • Inform Clients/Media Partners of the migration in
advance.• Keep note of total placements/tags to migrate.
• Dedicating a Campaign Manager to overlook the migration. • Have a chat with the client on delays if any, because of
the migration hence extension of end date if required.• Staying in close contact with the new adserver Acc Manager.
• Training for Campaign Managers of the new Adserver.
• Keeping new tags ready for sharing.

5. Best Practice/s:
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Post-Migration BP’s:
For Media Agencies/ Clients and Suppliers:
• Throughout the migration and even 5-10 days after that – do keep a dedicated campaign manager to
overlook till end progress.
• Quality Assurance all new tags etc before sharing with suppliers.
• Ensure the tags count after migration match those before the same.
• Ensure all new tags are live and troubleshoot if necessary.
• Fetch a report after couple of days of migration to ensure all tags are live.
• Send a OK status internally as well as to Clients and Suppliers.
• Grab a beer! You did a magnificent job.  (after office hours though…)

6. Keep visiting www.f2fadops.com
Subscribe to my Mailing List, YouTube, or Twitter (links in the video description)
And stay informed about..
Digital Advertising – in simple words…
Thanks! All the Best.
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