The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.

1. The Social Website Seth Giammanco, Minds on Design Lab @mindsondesign Debra Askanase, FirstGiving @askdebra

2. About the presenters Community Engagement Manager, FirstGiving Blogger: www.communityorganizer20.com Twitter: @askdebra Almost 20 years of experience in nonprofit work, 2 years as a social media consultant Principal - Technology, Minds On Design Lab Website: mod-lab.com Twitter: @mindsondesign Over 10 years of experience in strategy and development of web technology

4. The Social Website The Discovery Process Goals (Why) Implementation (What) Resources (How)

5. Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/

6. Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course http://en.wikipedia.org/wiki/Social_media

8. Multimedia Collaboration Communication Reviews and Opinions Entertainement

9. Think about goals

11. Think about implementation

13. Examples Categories Examples Show Recent Tweets, Likes, comments Share Like & Tweet Button, E-Card, Fwd to Friend Interact FB Live Stream, Hashtag (Tweet Chat), Comments Co-Create Shared Content: Mapping, Mosaic, Wiki, Links, Games Authenticate FB Login, Twitter OAuth “ Open Source” API

14. Social Websites Reviewing Examples Using Goals & Implementation Categories

15. United Way http://liveunited.org

16. United Way http://liveunited.org

17. United Way http://liveunited.org

18. United Way http://liveunited.org

19. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

20. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

21. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

22. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

23. Diabetes Hands Foundation http://diabeteshandsfoundation.org/Diabetes_Hands_Foundation/Diabetes_Hands_Foundation.html

24. Epic Change: To Mama With Love http://www.tomamawithlove.org/

25. Epic Change: To Mama With Love http://www.tomamawithlove.org/

26. Epic Change: To Mama With Love http://www.tomamawithlove.org/

27. Epic Change: To Mama With Love http://www.tomamawithlove.org/

28. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

29. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

30. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

31. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

32. Follow the Leader: Get HandsOn #2 http://community.handsonnetwork.org/

33. Think about resources

35. Social Websites Collaborative Review

36. http://whyshouldigive.org/ Why Should I Give: American Red Cross

37. Tweetsgiving 2010: Epic Change http://epicthanks.org/

38. Epic Thanks: Tweetsgiving 2010 http://epicthanks.org/

39. America ’s Sunday Supper: HandsOn Network http://www.livestream.com/handsonmlk

40. Healthcare Stories: MomsRising.org http://www.momsrising.org/blog/stories-map/?topic=healthcare

41. Digital Death: Keep a Child Alive http://buylife.org/

42. Community: Foursquare: Brooklyn Museum http://www.brooklynmuseum.org/community/foursquare/

43. API: Brooklyn Museum http://www.brooklynmuseum.org/opencollection/api/

44. Discovery Applied Breakout Session

45. Goal: Build Followers Categories Examples Show Share Interact Co-Create Authenticate “ Open Source”

46. Report Backs

47. Get Social – tell us about your website

51. Thank You! http://getsocial.mod-lab.com Seth Giammanco, Minds on Design Lab @mindsondesign [email_address] Debra Askanase, FirstGiving @askdebra [email_address]