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Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Karen Shemesh – website gets about 5% of referrals from FB
CYBF: a LOT of private questions on Twitter, loan inquiries. there are a lot of entrepreneurs on Twitter in Canada. How are using social media: try to become a resource for people “the person they can lean on when seeking information, become a personality behind the name.” They don’t broadcast. They are very personable, interpersonal. Want people to know an actual person is using the social media. Push entrepreneurship, not the program.Promote local networking events a lot through FB and Twitter. Have also recently started webinars: sold out (25) in first webinar. G20 live tweeted event: Live-tweeted the event (showed hashtag live on the screen). Had a social media contest and asked questions and gave winner access to the two-day summit. Had 50 people apply, some submitted videos. In 250 words or less, let us know what social media means to you. Four people won and came. Gave hotel to two people. G20 event at 150 people on twitter, after event jumped 250 people, and FB numbers span is double from January. YouthBiz America has a twitter account but it is very new.
Best Practices Using Linkedin and Facebook for Youth Entrepreneurship
YBI Best Practices for Social Network Engagement<br />
YBI network practices<br />Notes from the field:<br />Israel, Bolivia, Trinidad and Tobago, Scotland, United States, Canada, Argentina<br />http://www.flickr.com/photos/dieqro/2193709382/sizes/m/in/photostream/<br />
Using Linkedin: giving mentors space to thrive<br />Comfortable online space for older mentors<br />Expands mentor network<br />Offers youth businesses wider access to expertise<br />
Knowledge-sharing and support<br />PSYBT (Scotland): 50-50 mix of businesses and mentors in the group, asking questions and offering advice<br />PSYBT bonus result: mentors and businesses began writing each other’s recommendations<br />
Connections across the network<br />Open to all mentors in Latin America: <br />Cross-country connections and knowledge-sharing<br />
Deepening involvement<br />Private Linkedin Group for YBI Forum Attendees:<br />Offering real participation in shaping the agenda<br />
Facebook: utilizing features to create engagement, attract loan inquiries<br />Keren Shemesh (Israel): custom Welcome Tabs, email capture, photo contests, photo catalogue<br />Youth Business Trinidad and Tobago: attract new entrepreneurs through events, cross-promote with Youth Council<br />Canada Youth Business (CYBF): engagement, cross-promoting webinars and events<br />
Israel: success using it to promote the businesses, attract new loan inquiries<br />Custom welcome tab, email capture<br />
Businesses add a representative photo<br />The photo with the most number of “likes” in July won a prize<br />Brings in new fans! <br />
Unique offers only found on the Facebook Page!<br />
Trinidad & Tobago Group: new loan inquiries, use for inviting to events, cross-posts with T&T Youth Council<br />
T&T: Events bring many new members to the quarterly business club meetings, 10% new members to annual youth symposium<br />
Bolivia: new loan inquiries, entrepreneur interest<br />
USA: using Facebook to promote a new organization and attract initial interest<br />
Canada: the online space talking about youth business, many private loan inquiries, #1 or 2 loan referral source<br />
Twitter: awareness, recruitment, engagement<br />Canada (CYBF) is using Twitter to connect with entrepreneurs very successfully. A lot of private questions and loan inquiries through Twitter. Pushes youth entrepreneurship in Canada, not the program.<br />
“The person they can lean on when seeking information, become a personality behind the name”<br />
Thinking about YBI as a networked nonprofit<br />Image courtesy of Beth Kanter: http://beth.typepad.com/beths_blog/2009/12/win-a-book-help-us-pick-a-subtitle-for-our-book-the-networked-nonprofit.html<br />
A networked nonprofit<br />Co-promotes and cross-promotes<br />Refers to and supports each other<br />Breaks down walls between the organization and the stakeholder<br />Shares and learns from each other, and the industry<br />The entire network benefits from each others’ successes<br />
The complete picture<br />Define your goals<br />Choose your platforms<br />Create an engagement strategy on each platform<br />Experiment, engage, move people to action<br />Integrate into communication goals <br />How can you network your nonprofit?<br />http://www.flickr.com/photos/jbarahona/56382606/sizes/m/in/photostream/<br />