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Similaire à Best Cities for Hybrid Work: Data-Driven Report Uncovers Top Spots
Similaire à Best Cities for Hybrid Work: Data-Driven Report Uncovers Top Spots (20)
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Best Cities for Hybrid Work: Data-Driven Report Uncovers Top Spots
- 2. justdebbb #MozCon What do these have in common? Source: Fast Company, CNBC, Tech Republic
- 3. justdebbb #MozCon They link to research reports Source: Fast Company, CNBC, Tech Republic
- 4. justdebbb #MozCon ➡️ 1k+ ref. domains ➡️ 133 ref. domains ➡️ 55 ref. domains Data Source: Moz
- 6. justdebbb #MozCon Zyppy’s Study of Page Title Rewrites 299 links Source: zyppy.com
- 7. justdebbb #MozCon Aira’s State of Link Building 59 links Source: aira.net
- 9. justdebbb #MozCon Because journalists want to share interesting data with readers If they mention your report, you can get 🔗
- 11. justdebbb #MozCon So, how do you do that? 🤷♀️
- 12. justdebbb #MozCon 1. The Story 2. The Outreach
- 14. justdebbb #MozCon Let’s say my business sells ergonomic chairs 🤷
- 18. justdebbb #MozCon Related Topics Health Posture Office Ergonomics WFH Hybrid Work Exercise ⭐️ ⭐️ ⭐️
- 20. justdebbb #MozCon Find existing data or research reports
- 21. justdebbb #MozCon [topic] trends state of [topic] [topic] report [topic] stats [topic] infographic
- 23. justdebbb #MozCon Keep a list of these
- 24. justdebbb #MozCon Step 3: Decide on an idea
- 25. justdebbb #MozCon Score your ideas Impact Confidence Ease Potential Importance Ease Headlines Other teams Timeliness
- 26. justdebbb #MozCon HOT score H: What would potential headlines say? e.g. "78% of remote workers experience back pain”
- 27. justdebbb #MozCon HOT score O: What do other teams think? (e.g. PR, data)
- 28. justdebbb #MozCon HOT score T: How timely is this idea? Does it tie back to current events?
- 29. justdebbb #MozCon Idea #1 WFH stipends HOT score: 6 Idea #2 Best cities for hybrid work HOT score: 9
- 30. justdebbb #MozCon Step 4: Gather your data
- 31. justdebbb #MozCon First, what questions do you want to answer?
- 32. justdebbb #MozCon Tap into Twitter, Reddit, and other communities
- 33. justdebbb #MozCon What topics do people have opinions on but lacks actual data?
- 34. justdebbb #MozCon List these out. Then think about how to gather this data Existing Survey Proprietary (Aira) (Zyppy)
- 35. justdebbb #MozCon Lidia Infante’s Gender Gap in SEO Publishing Source: lidia-infante.com
- 36. justdebbb #MozCon Google Trends Government data Costs, Salary data ...and more 👉
- 37. justdebbb #MozCon Let’s say I want to do a report on WFH stipends 💰 Scrape data from job boards Survey what people spend their stipend on
- 38. justdebbb #MozCon Or, let’s do a topic with a high HOT 🔥 score: best cities for hybrid work
- 39. justdebbb #MozCon Score each city by: quality of public transportation, number of hybrid jobs, traffic, etc.
- 41. justdebbb #MozCon Step 5: Analyze data and tell a compelling story
- 42. justdebbb #MozCon What are the newsworthy stats?
- 43. justdebbb #MozCon What’s going to make people say...
- 44. justdebbb #MozCon Add these to the top of your report Source: Dialpad’s State of Video Conferencing Report
- 46. justdebbb #MozCon 1. Identify a topic with a high 🔥 score 2. Gather and analyze that data 3. Tell a compelling story 4. Outreach to the right people
- 47. justdebbb #MozCon Outreach Tip #1 Monitor unlinked mentions of your company or your report
- 48. justdebbb #MozCon Outreach Tip #2 Some people may link to your coverage as the source of data — they could also be linking to you
- 50. justdebbb #MozCon The prep work you do before publishing your report has a huge impact on your link potential
- 51. justdebbb #MozCon Go and get those links!
- 52. justdebbb #MozCon Thank you! Find me on Twitter @justdebbb