Learn what social media is, Why it is important to a business, but also to non-profits, hospitals, schools, and institutions! The presentation goes on to share how to get started, tips to remember, and then explores the BIG 3.

1. Social Media
Free
Debbie Rothe
& rothedk@lps.wels.net
Easy
WALDE Fall Conference
Bethany Lutheran
Madison, WI
October 8, 2009

2. Free
&
Easy

3. Free OK - Free is Good!
&
Easy

4. Free OK - Free is Good!
&
Easy Hmmmm - Prove it!

5. What IS Social Media?

6. What IS Social Media?

7. What IS Social Media?

8. What IS Social Media?

9. What IS Social Media?

10. What IS Social Media?

11. What IS Social Media?

12. What IS Social Media?

13. What IS Social Media?

14. What IS Social Media?

15. What IS Social Media?

16. What IS Social Media?

17. WELL.......

18. WELL.......
Kind of, but
not really!

20. REALLY,
Social Media is...

22. A Conversation

23. A Conversation
between REAL PEOPLE!

25. WORD OF MOUTH
ON STEROIDS

26. Powered By

27. Powered By

28. The REAL PEOPLE
conversing are

29. The REAL PEOPLE
conversing are
Employers and Employees

30. The REAL PEOPLE
conversing are
Employers and Employees
Customers

31. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future

32. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students

33. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students
Students in our Schools

34. The REAL PEOPLE
conversing are
Employers and Employees
Customers
Clients: present and future
Parents of our Students
Students in our Schools
Future Employers

35. The CONVERSATION is NOT

36. The CONVERSATION is NOT
organized

37. The CONVERSATION is NOT
organized
controlled

38. The CONVERSATION is NOT
organized
controlled
about what you want

39. The CONVERSATION IS

40. The CONVERSATION IS
VIBRANT

41. The CONVERSATION IS
VIBRANT
EMERGENT

42. The CONVERSATION IS
VIBRANT
EMERGENT
EXCITING

43. The CONVERSATION IS
VIBRANT
EMERGENT
EXCITING
FUN

44. The CONVERSATION IS
VIBRANT
EMERGENT
EXCITING
FUN
COMPELLING

45. The CONVERSATION IS
VIBRANT
EMERGENT
EXCITING
FUN
COMPELLING
INSIGHTFUL

46. IF we choose to join!
We must

47. IF we choose to join!
BE
We must
PRESENT

48. IF we choose to join!
BE
We must
PRESENT RESPOND

49. IF we choose to join!
BE
We must
PRESENT RESPOND
LISTEN

50. Like in a
conversation!

51. Like in a
conversation!

52. In 1999 The Cluetrain Manifesto

53. In 1999 The Cluetrain Manifesto
was originally hosted as a website by four employees who
respectively worked at IBM, Sun Microsystems, the Linux
Journal, and National Public Radio (NPR). These four IT
and social experts wrote "The Cluetrain Manifesto: the end
of business as usual" and created a paradigm shift in the
way businesses view customers, ecommerce and the
Internet. Authors Christopher Locke, Rick Levine, Doc
Searls, and David Weinberger convincingly illustrate that
the freedom of expression provided by the Internet will
force businesses to listen and converse with customers on a
real level or face business extinction.

54. 1999-2009: 95 Thesis

55. 1999-2009: 95 Thesis
The conversation is here and MARKETS are
conversations
It hurts to tear down the firewall.
Natural, open, honest, funny, shocking,
genuine real people to real people -
TRUSTED
Brochures, commercials, “your call is
important to us”, mission statements shared
- NOT TRUSTED

56. The Cluetrain Manifesto:

57. The Cluetrain Manifesto:

58. quoted...

59. quoted...
"A powerful global conversation has begun.
Through the Internet, people are discovering
and inventing new ways to share relevant
knowledge with blinding speed. As a direct
result, markets are getting smarter—and
getting smarter faster than most companies."

60. Social Media is...

61. Social Media is...
A brand NEW WAY to way to
market yourself: INTERACTION is
KEY
NOT another media venue
(7 ways to market)

62. social
media
web

63. social
media
web

64. SM
STATS

65. 20 hours of youtube.com video is uploaded every
single MINUTE
SM
STATS

66. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM
STATS

67. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS

68. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means

69. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology

70. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is

71. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day

72. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day
3.6 million photos on flickr June 2009

73. 20 hours of youtube.com video is uploaded every
single MINUTE
250 million users on facebook, and they upload over
50 billion photos a MONTH
SM Twitters year on year growth broke the 1000% barrier
(now 1382% growth in 1st 6 months of 2009
STATS 50% of twitter users update via mobile means
3 of 4 Americans use social technology
Time spent on social networks is growing 3X as fast
as internet usage is
100 thousand youtube videos viewed each day
3.6 million photos on flickr June 2009
3 million donors contributed $6.5 million ONLINE to
the Obama campaign

74. DIALOG: NOT MONOLOG

75. DIALOG: NOT MONOLOG

76. ARE YOU LISTENING?

77. ARE YOU LISTENING?
Is the literal
MILLION
DOLLAR
QUESTION

78. HOW?

79. HOW?
Determine your Goals
Traffic to your website
Awareness of your mission
More sales, clients, students, money?
Apply your Goals
Start small and use the BIG 3
Grow comfortable and use more and more profiles

80. Always Use
Sincerity
Transparency
Consistency
Integrity

81. The BIG 3

82. The BIG 3
word of mouth
on steroids

83. At Each Site

84. At Each Site
Set Up

85. At Each Site
Set Up
What You Can Do

86. At Each Site
Set Up
What You Can Do
Privacy and Safety

87. www.linkedin.com

88. www.facebook.com

89. www.twitter.com

90. Saving Time:
ping.fm : ties accounts together
Link ping.fm or twitter to your cell phone
for mobile updates or use hellotxt.com to
text to all (caution)
Appoint someone in each department to
tweet once a week (give them each a
certain day)

91. IN CLOSING:

92. IN CLOSING:
STORMHOOK

93. IN CLOSING:
STORMHOOK
See you on LinkedIn