Irish Recruiters is Ireland's largest online recruitment community formed in 2007 by Declan Fitzgerald this is the introduction to the 2010 conference

1. Irish Recruiters Winter Conference
You can use #irishrecruiters as today’s hashtag

2. Welcome
Agenda
• 1.30+ Current Practices and
Trends, Survey Results
• 2.30+ Innovation at LinkedIn
• 3.15+ Break
• 3.30+ The basic building blocks for a
social media recruitment strategy or
Advanced Recruitment Techniques
• 4.15+ Panel Discussion
• 5.00+ Networking
• 5.15+ Hat Tip Awards
• 5.45+ Break Out Session
• 6.15 – 6.30 Year Ahead

3. Interesting facts about Irish Recruiters LinkedIn Group
• Currently has 1388 members and Deloitte Digicel
growing. Diageo Pocket Kings
• Set up December 2007 Hertz Amnesty
• 130 CEO/Owners and 99 directors Sales Force Accenture
of Recruitment Agencies Cisco
Siemens
Pfizer
• 309 recruitment agencies Tesco
ARUP
represented Vodafone The Irish Times
• 19 Job Boards Eircom Pocket Kings
• 111 Recruitment Managers Bank of Ireland Microsoft
Bank of Scotland Modus Link
• 28 HR Managers from 145
companies Ulster Bank Morgan McKinley
BT Dell
• Approx. 4% are from overseas Independent Google
• 40 from Australia Abbot Xerox
• 25% of members are non agency Board Bia
Ericsson
Yahoo
KPMG
Facebook
UCC
Concern
LinkedIn Paddy Powers

4. “Liking” your own recruitment!
FACEBOOK FAN PAGES?
4

5. Attracting Talent to Discussions: Facebook Engineering

6. Facebook Dublin

7. Facebook Marketing

8. Twitter Recruitment Tactics!
WHAT ARE THE FLOCK
FLAPPING ON ABOUT?
8

9. http://twitter.com/jointheflock

10. http://twitter.com/TwitterU

11. http://twitter.com/TwitterEng

12. Twitter and Facebook

13. Mid tail search strategy!
WHAT IS MICROSOFT
DOING?
13

14. World class recruitment blog!
14

15. World Class SEO Marketing Analytics Platform
15

16. Microsoft Facebook Careers
16

17. Stirring up a social media recruitment brew!
STARBUCK’S BEST IN
CLASS?
17

18. Starbucks and Facebook
18

19. Starbucks Jobs App in Facebook
19

20. Really nice job with twitter
20

21. Starbucks Jobs App in Facebook
21

22. Only getting started!
& TALENT GRAPHS?
22

23. Get ready for referral engine!

24. Career Pages

25. Talent Direct

26. Some interesting insights!
• All of these companies are hiring dedicated social
media recruitment teams
• Content calendars is key! 60-20-20
• Metrics are a must and “engagement Q [“EQ”]” is
becoming a key stat
• They are thinking more about video
• Social Ads are being experimented with
• The are investing heavily in direct sourcing models

27. Predictions for FY11
1. Search is getting local – Yelp, Foursquare
2. The convergence of data will create the “new
monetized innovation economy” defined by
the way people interact with data. Highly
localized data that will reflect the knowledge
inventory of a community and will be
represented by a virtual currency.

28. 3. Group Buying – Groupon and Microsoft even
getting in game with Cudo
4. Search to continue to get more social
5. people are going to be much more diligent
about curating their own content into a more
managable form e.g. Cadmus, Paper.li

29. 6. Location based technologies will go niche
7. Ads will become more interactive with videos
especially coming to the fore and sensor
technology interacting with Augmented
Reality
8. Like niche job boards we will see niche social
networks forming

30. 9. Near Field Communication
Near field communication technology works by
creating a connection between two chips using high-
frequency transmission through the air. As long as
the chips are within four inches of each other, a
connection can be made and data can be transferred.
With NFC chips built into smartphones, consumers
can wave their phone at an NFC tag and obtain
context-sensitive information. With the impending
launch of the NFC-equipped Google Nexus S phone
on December 16, expect NFC to take a substantial
step into the mainstream.

31. 10. Recognition technologies like Google
Googles will become more main stream
11. The first Irish Recruiters human brain will
explode because of social media!

32. Survey Results

33. Happy to take a question!
Q&A

34. PANEL DISCUSSION
" The trials and tribulations of
developing a social media
recruitment strategy"

35. IRISH RECRUITERS HAT TIP AWARDS

36. Best use of social media or technology in recruitment - Agency
• Early adopter leadership team to invest in social
media recruitment Hays
• They have given social media training to all their
consultants
• They have hired a dedicated resource to run
their social media strategy
• They’ve concentrated on three channels that
suit the recruitment environment. “LinkedIn
because it’s a career networking site; twitter
because it produces real-time results and a blog
as part of a content strategy”
• They currently manage 8 LinkedIn Groups –
Construction Ireland which has over 800
members with a lot of quality engagement
• Two Twitter accounts: HaysIreland and
HaysIrelandJobs.
• Excellent blog content with multiple consultants
contribution http://haysireland.blogspot.com
and 1000 pageviews per month

37. Honurable mention!
FX2 Recruitment
Highest number of Fan Page Members in Ireland! (1247)

38. Best use of social media or technology in recruitment - Company
Huge investment in a scalable Microsoft
social media platform strategy
with integrated social media
groups, twitter
accounts, facebook pages with a
powerful metric tool in the
background to understand ROI

39. Best use of social media or technology in recruitment - Other
• Creation of an innovative txtAjob.ie
business model
• Use of mobile technologies
• Fully integrated social media job
board
• Over 1700 Facebook fans
• Launch of iPhone app

40. Most responsive individual or company to change?
First to Irish market with iPhone app Vantage

41. Discussion
• Please break into groups of 6/7
Musical chairs
• Please separate from colleagues you work with
• 30 second intro from everyone – Company, Title, Industry Speciality
• Round robin approach where everyone gets 2 minutes to speak and then a free for all
• Can I ask one volunteer to be chair for the discussion and decide when to move the
conversation on and one volunteer for scribe.
• Be respectful to the audience and do not sell your products or services inappropriately
(use your business cards to talk offline)
• At the end the chairman speak for a minute on what salient points you’d like to share

42. Topic
“What are the things you’d like to know more
about social media or internet recruitment?”

43. Irish Recruiters Event Calendar 2011
Irish Recruiters Survey Annual Members Only Tuesday Club
Webinar Pilot Tuesday Club Kick Off & Christmas Dinner
Australia & Dublin, Cork, Slgo
July Aug Sept Oct Nov December Jan 2012
Tweet Up Survey Results Post Well deserved break!

44. Roadmap
Deliverable Start Finish Status
Irish Recruiters Winter Conference 16-12-2010 16-12-2010 Not Started
Webinar – Introduction to Boolean and the CIR course 20-01-2011 20-01-2011 Not Started
End of application to become Irish Recruiters 2011 Annual Now 14- 01-2011 Started
Member
Irish Recruiters Tuesday Club – Dublin, Cork & Sligo Free Training 8-03-2011 8-03-2011 Not Started
Event
Irish Recruiters Annual Conference – This is going to be the best 26-05-2011 26-05-2011 Not Started
one ever!
Irish Recruiters Tweet Up – Food, Pints and Craic 17-06-2011 18-06-2011  Not Started
Webinar – Introduction to Advanced Searching Techniques and 14-07-2011 14-07-2011 Not Started
Automation
Irish Recruiters Tuesday Club – New Frontiers 23-08-2011 23-20-2011 Not Started
Irish Recruiters Tweet Up – Food, Pints and Craic 16-09-2011 17-09-2011  Not Started
Irish Recruiters Survey 18-11-2011 18-11-2011 Not Started
Irish Recruiters Members Tuesday Club and Christmas Dinner 29-11-2011 29-11-2011 Not Started

45. Learn world class techniques
TRAINING

46. Courses
• Irish Recruiters in association with CIPD have created 3 world-class internet
recruitment courses for the Irish market to help raise the level of recruitment
sophistication in Ireland and bring the best talent the world has to offer to
these shores
• The courses are mostly evening courses delivered in Dublin but there will also
be 1 day courses on offer in and outside of Dublin, as well as options for in
company training when training is for 6 or more people
• This year courses will be based in Dublin and Cork and cost 499 euros per
person and a special rate of €399 for Irish Recruiters Annual Members

47. Certified Internet Recruiter
Course Outline:
• The distinction between traditional and social media and cloud recruitment
• Introduction to the tools you will need to start mastering internet sourcing e.g.
browsers, search engines, toolbars, social networks, blogs
• A comprehensive section outlining what are search engines, how they work, and the
differences between them
• A detailed dive into learning how to use Boolean logic to unlock millions of CVs on the
internet. This section will involve a lot of practical exercise generation and sharing of results
within the class. How to flip search and x-ray servers and peel back URLs
• The important anatomy of a URL
• You’ll learn how to use field commands and wild card searches
• What is the deep web and why it is so important for a recruiter
• What is our philosophy on passive candidates and why we thing they increase quality of hire
• How to tailor your search to international recruitment assignments so that you can carefully
craft Boolean strings for the European and Asia markets
• How to do time machine searching, code language searching as well as quick competitive
analysis tag sourcing

48. Advanced Certified Internet Recruiter
Course Outline:
• Understanding the semantic web and the different types of semantic indexes that exist and
the advantages that can be gained by proximity searching
• A deep dive into the advanced search syntax that exists in Google with clear example of how
to use some of the more useful modifiers
• World class discussion and tips on how to create a systematic approach to finding candidates
email addresses on the Internet
• A look at some of Irish Recruiter’s favourite productivity tools and techniques
• There will also be teaching on the advanced anatomy of “Locators” which will assist those
who want to understand how to get creative with URLs
• The important subject of syndication and automation will also be discussed with examples of
how it can make all levels of recruiters understand their industry, markets and competitors
better
• There is a module on the ever increasingly complex world of advanced Twitter techniques
• We’ll look at the world of search at LinkedIn
• An introduction to capturing techniques
• A look at people search engines
• You’ll also get to understand a new concept called slashing
• We’ll finish off then with a dive into the evolving world of social search

49. Certified Social Media Recruiter
Course Outline:
• Understanding the importance of social media with examples of best case scenarios from
world class brands
• A deep dive into the world of social networking and the variety of networks that exist around
the world
• How to create a social media recruitment strategy that scales. This section will dive into the
main considerations that need to be taken into account before you build your strategy.
• A deep dive into LinkedIn and the plethora of tools and techniques that can be deployed on
the site to drive your social media recruitment strategy. We’ll take a close look at some of the
more advanced features that most people do not pay close attention to but offer huge
advantages when deployed properly
• A deep dive into Facebook and how it can be used to build brand. At this part of the course
we’ll dive into some world and Irish examples of Fan Pages in the recruitment industry worth
reviewing
• The course also takes a close look at using Twitter and picks a small number of recommended
apps to be aware of.
• We’ll also look at the power of using YouTube to build brand and we’ll take a close look at
how building your own YouTube channel into your social media strategy is worth considering

50. Ctd
• We’ll look at the interesting topic of widgets and buttons and why they are so important
• The important topic of metrics will be carefully analysed with recommendations given for
free and paid tools that can help you understand your ROI on investment.
• We’ll then look at the innovation that is currently taking part in the world of social media
with plenty of time spent reviewing apps, blogs and other social tools and sources that every
recruiter in Ireland interested in the world of social media recruitment should be aware of.
• Finally, we’ll talk about the future of social media recruitment and some of the trends and
technologies that will shape the industry in the coming years.

51. Companies who have taken the courses in 2010
Google Principal HR Harvey Nash
Facebook Hays Recruitment Boston Scientific
GSK Concern Worldwide
Arithon
CITCO
Select People Sigmar Recruitment
Millipore
Johnson and Johnson TTM Sligo Institute of Technology
Synergy Recruitment Matheson Ormsby Prentice
Lotus Technical Services
PublicJobs.ie
Sabeo Contracting Services
Deloitte

52. Training Offer
If you book all 3 course by evening
in Dublin by 14th of January 2011
– Non Annual Members = 1250 per
person
– Annual Members = 1000 per person

53. Big thanks to the sponsors and have a great Christmas!
THANKS FOR COMING!