pitfalls and framewo

1. The top five pitfalls for collaboration deployment
Where individuals & groups share
common global goals and value the 1. Failure to sufficiently recognise that we are
specific goals of others within a enabling a change in how people work together
common framework of the common and as such the deployment of collaboration
environment they interact. They are
strategies and platforms is an important
mutually supportive and pro-active in
innovating new outcomes for the organisation development activity.
shared good. They will engage once- 2. Failure to recognise that collaboration is a human
off, periodically or on an on-going activity and human system activity; it’s about
basis as required to achieve common
goals. people, their style, their behaviours, their
motivations and their incentives.
3. Deployment of social media collaboration platforms
are often treated as an IT or System upgrade
projects rather than core business change
 Leadership Introduction initiatives.
The purpose of this paper is to provide the reader 4. Failure to create an explicit and strong connection
 Competitive Advantage
with some tools and techniques which will to the business case, goals and KPI’s of the business
 Competitive accelerate their organization’s performance, in the eyes of the stakeholders.
 Learning towards the leadership position in their space, 5. The absence of a suitable framework to deploy a
enabling significant changes in how people work collaboration strategy and attain the target ROI.
 Comfort and collaborate. In addition to ensure that
 Critical investment in social collaboration platforms gains
Though there are many other pitfalls they are generally
maximum traction and avoids the major pitfalls.
 Dead covered if we adopt a collaboration strategy that
addresses the top five pitfalls. So we can say that the
Underpinning the approach is recognition that
critical success factors for successful deployment of a
Continuum of collaboration and collaboration maturity are
collaboration strategy and platform are as follows:-
complex human behaviors and, that deployment of
org an izati on M atur ity
social connection platforms to release an
At one end of the spectrum we
organization’s talent will not deliver unless they are
have the highly intelligent
underpinned by very high levels of organization
organic organization that
maturity and learning.
continually innovates and adapts
to maintain a leadership position
There has been a general recognition in business
in their segment and maximize
that there is a strong Organization Development
value for stakeholders. These are
(OD) element to accelerating collaboration ,
learning organization’s with
however there is a tendency to be driven by the
strong values and collaborative
simple definition of collaboration behaviors such as
behaviors.
“it’s about trust, sharing of goals and
communications” and using SNA measurements as
At the other end of the spectrum
indicators. The reality is there are 20 core OD
is an organization in the critical
dynamics that influence collaboration maturity and
zone which may have lost all
outcomes, and in the paper we introduce a simple
inertia internally and will fail
diagnostic to measure these so that personal,
unless there is an intervention to
organization and platform development can be
create inertia.
aligned for maximum traction.

2. Critical Success Factors for collaboration Programs
1. Establish the business case for collaboration up front and identify how the organisation will demonstrate
that performance meets or exceeds the business case.
2. Define the collaboration OD strategy across the business that connects the business case with individual
and organisation development plans.
Interpersonal 3. Measure the collaboration maturity across the organisation; it becomes the base-line for selecting and
deploying the level and type of interventions and actions that will allow maximum traction for new ways of
 Trust working and the platform.
 Sharing of Aims 4. Integrate the social media collaboration platform Adopt an overall collaboration
 Collective Responsibility
 Competence Confidence Framework/Methodology to pull together the components of the collaboration strategy and allows the
 Culture stakeholders to engage and influence.
5. Project into the overall strategic OD program. Aligning the enablement of features and functions with the
Organization other interventions that reflect the level of organisation and individual learning.
 Management Involvement The Collaboration™ Methodology
 Self-Organization
 Communications
 Boundaries
 Business Process
Working
 Autonomy
 Feedback
 Goals
 Motivation
 Attitude to social media
Customer
 Results
 Engagement Methodology Overview
 Connectivity
 Satisfaction The overall methodology is a roadmap and a set of tools, processes, templates and guides designed to successfully
 Communities guide an organization through the process of strategic change. Moving it towards creating a leadership zone position
where the collaboration maturity is creating sustainable strategic and operational leadership. There are six core
method domains. The domains have the following functions:-
 Business Domain: - Building the business case and the Benefits Realisation process.
Four Levels o f coll abor ation  Facilitation Domain: - Creating the process and structures to organise for success.
 Diagnosis Domain: - Establishing a baseline organisation maturity for collaboration.
KPI’s
 Strategy Domain:- Refining the goals and approach to execution
 Programs Domain:- Creating and managing the calibrated and integrated projects (People, Organisation &
1. Primary Business KPI’s
Platform)
2. Operational KPI’s
3. Collaboration & SNA KPI’s  Progress Domain:- Creates the integrated metric program to monitor achievement and activity
4. Collaboration Maturity
Indices

3. CIP™-Business
Objective: - To enable key stakeholders to identify the key
Collaboration Program Interventions business drivers and performance metrics that
and Costs
accelerating collaboration capability is designed to
Organization Development
impact, and prepare a business case and a set of business
o Program Leadership & controls to ensure during and on completion of a CPI™-Strategy
Management collaboration program that intended outcomes can be Objective: - Using the findings from the Diagnosis phase the
o Coaching, Mentoring & achieved within the investment scope approved. key stakeholders can now refine the overall strategy so that
Support (Time and relevant execution-able and integrated programs and
Expertise)
Approach Recommended: - Workshop & Templates metrics can be executed.
o Training & Workshop Design
& Delivery
This domain has three key deliverables:- Approach Recommended: - Workshop & Templates
 The Business Case for Collaboration
 Leadership
 Management  The collaboration KPI Integration Map This domain has one key deliverable:-
Development  Collaboration Program Metric process  Collaboration Program and Project Statement
 Communications
skills
 Assertiveness
skills
 Facilitation Skills
 Team
CIP™-Facilitation CPI™-Programs
Development Objective: - To identify CSF’s & Risks for the overall Objective:- create the plan, process, tools, KPI’s and teams
 Creativity & program and confirm stakeholder commitment, for each of the three key streams and kick off the integrated
Innovation governance and support for all aspects of the program programs:-
 Writing skills and related investment. Approach Recommended: - Workshop & Templates
This domain has the following deliverables: - (Normally
Tools & Platform Approach Recommended: - Workshop & Templates adopting the organization’s standard PM methods)
 Make, Buy, Use or Rent
 Project Plans and Milestones
 Features and Functions This domain has three key deliverables:-
 Reports and metrics
(Blog, Profile, Wiki…)  The program vision & Goals
 Project Management  The core governance & facilitation structure
 Infrastructure
 Program Role definitions
 Development & Or
integration
 User & Technical support CPI™-Progress
 Mediation & Facilitation Objective:- Integrated into the model and referenced
 Training above is the need to ensure stakeholders can see
CPI™-Diagnosis progress and connect their actions and behaviors to
Collaboration Program Steps Objective: - To scientifically diagnose the level of collaboration accelerating collaboration maturity at all levels in the
1. Diagnosis; maturity within the organization to enable program business this will include:-
interventions to be designed at an appropriate and  Business KPI’s
2. Vision;
sustainable learning level. In additional to maintain alignment
3. The Business Case;  Operational KPI’s
on the 3 core programs (Personal, Organization & Platform).
4. Program Planning  Collaboration KPI’s and Social Network analysis
5. Execution & Facilitation Approach Recommended: - On-Line  Maturity and cultural indicator
6. Control
7. Review This domain has three key deliverables:- Approach Recommended: - PMO & Templates
 Collaboration Diagnostic Plan
For additional Information  Collaboration Maturity Diagnostic report (Actual
www.collaborationip.yolasite.com level, steps for next level)
 Collaboration Maturity Dashboard
Declan.kavanagh@deckav.com
Myles@holignment.com