Heard about Pinterest? Not only can it be used as inspiration, it can also benefit business owners and marketers to serve a companies goal and objectives, as well as drive traffic back to your website. Here is a small guide on how to use it for

1. A BEGINNERS
GUIDE
TO
FOR BUSINESS
Heard about
Pinterest? Not only
can it be used as
inspiration to plan a
wedding or
redecorate your loft...
Pinterest can also benefit
business owners and
marketers to serve a
companies goal and
objectives, as well as drive
traffic back to your website.
Here’s a small guide
on how to use it and
how it can benefit
your business!
A
N
P
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B C D E F G H I J K L M
O
Monday, March 12, 12

2. QUICK PINTEREST INFO
Pinterest is an online virtual pinboard that lets you organize and share visual content. It is the
fastest growing social platform on the web
Driving more traffic than Google+, YouTube and LinkedIn combined
10 million users, almost 70% women between the ages of 25 and 54
Pinterest users spend 15.8 minutes ‘pinning’ per day (compare to Facebook users 12.1 minutes)
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Monday, March 12, 12

3. WHAT IS PINTEREST? Branding in a visual way
Pinterest is a great
way to tell a story
using images and
videos, pinning
valuable content
for the community
A valuable tool
to curate
relevant images
and to promote
your own visual
content
⧋
Monday, March 12, 12

4. WHAT ☁ IS PINTEREST?
☁ ☁
Pinterest is the
fastest growing
social sharing site
on the web
☁ Driving more traffic
than Google+,
YouTube and
LinkedIn
combined! ⧋
Monday, March 12, 12

5. WHAT IS PINTEREST? Social sharing
⧋
☁☁
Pinterest is connected
with Facebook and
Twitter which enables
☁ users to share pins to
their Facebook and
Twitter feed
This boosts social
sharing so that
more eyes see your
visual content
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Monday, March 12, 12

6. WHY PINTEREST? Benefits for marketers and brands
Pinterest is brand exposure in a visual and fresh way
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Pinterest will increase brand awareness
Pinterest is a social platform that encourages and allows people to
share, comment and interact with each other
Pinterest is a great driver of traffic to your website
Name your boards and pins wisely, as Pinterest is an excellent SEO tool that will
help increase the ranking of your content
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Monday, March 12, 12

7. ☁Pin board: Create boards
☁ Add pins to your board
☁User engagement: Re-pin,
BASICS WITH PINTEREST Getting started
⧋
with various images related
to your business. Users can
re-pin, comment, and like
each image.
☁Add links to other
☁Brief description
of your company
social channels,
website, twitter etc.
from other sites or
upload from your own
like and
comment.
devices.
☁Let the user like on
Facebook, tweet,
embed or email a pin.
Monday, March 12, 12

8. SOME INSPIRATION Of pinboards
⧋
PressPausePlay
The documentary
film shares
production stills
and inspiration
Apartment
Therapy is one of
the big players on
Pinterest with
22375 followers
The Wall Street
Journal is a big
influencer and
knows how to share
exciting content
Monday, March 12, 12

9. BUT, BEFORE YOU START PINNING
Visual inspiration can
sometimes be a challenge
for companies, so spend
time finding images that
are fun to share. If you find
it thought provoking,
others probably will as
well.
Like other social media
channels, Pinterest takes
time. Make the
investment to find
relevant content, interact
and build relationships
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P
Monday, March 12, 12

10. HOUSE OF RADON IS A CREATIVE AGENCY BASED IN STOCKHOLM
As digital storytellers we foster our projects from the early idea stages to final execution. We mix
films, interactive applications, traditional media and internet marketing to get our stories told in a
relevant and interesting fashion.
Monday, March 12, 12

11. GET IN TOUCH WITH US
website: http://houseofradon.com
twitter: @houseofradon
Facebook: /houseofradon
Monday, March 12, 12

12. IMAGE CREDITS
http://i851.photobucket.com/albums/ab75/coolmomtech/pinterest_iphone_app.png
http://www.flickr.com/photos/12292612@N00/2482933134/
http://www.flickr.com/photos/20224231@N00/2216289745/
http://www.flickr.com/photos/49503124519@N01/2662112358/
http://www.flickr.com/photos/7960563@N07/5200111955/
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13. Monday, March 12, 12