About Dee Copeland Press Kit

About
Dee Copeland
Online Press Kit

Thank you for choosing to learn more about Dee Copeland!
Visit Dee online at CopelandGroupRealty.com

Meet Dee Copeland
Texas Investor Since 2003. Project Manager &
Business Analyst.

Austin and Texas Community Advocate.

Real Estate Educator and Writer.

Marketing Expertise: Luxury Homes, Builder &
Developer Representation, Mobile Technology.

Turnkey Investment Strategist: Wholesaling,
Private Funding, Inﬁll Development, Joint
Ventures, Syndicates, & Repositioning.

**All Rights Reserved, Copyright Dee Copeland 2008. Get our e-NEwsletter TexasRealEstateUpdate.com

Basic Background
Dee was born and raised in San Antonio, Texas.
She graduated in the top 15% of her Judson High
School class of over 700.

As a ﬁrst-generation college student, Dee worked
full-time to obtain her Bachelor of Arts in
Communications from Texas State University.

Summer 1999, began work at Apple, Inc in
Austin. Duties: technical team management,
coaching and training, global projects, business
analysis, process implementation & improvement.

Purchased ﬁrst investment duplex 2003. Licensed
in Texas since 2004. Joined Keller Williams
Realty August 2004 to build a real estate practice
and be a catalyst for change in the industry.


Advanced Education
Member, Institute for Luxury Home Marketing.
and Certified Residential Specialist (CRS).

Accredited Buyer Representative (ABR) and
Seniors Real Estate Specialist (SRES).

Accredited Seller Representative (ASR).
Completing Designation Packet.

Graduate Realtor Institute (GRI).

e-Pro® Certified Technology Consultant.

Upcoming: Certified International Property
Specialist (CIPS). Certified Commercial
Investment Member (CCIM).


Mission, Vision,
Values and
Beliefs

Business Practices
Mission. To provide personal, professional service and counseling to clients while
building life-long relationships that propel us to ﬂourish in all aspects of our lives.

Vision. To be healthy, happy industry leaders who proactively impact our lives and
the lives of others in a positive way each day.

Values. Trust, Honesty, Expertise (THE).

Beliefs. We are experts at what we do. We learn from the best while teaching best
practices. We are leaders and problem solvers. We will not let doubt stand in our way
as we achieve our goals. We break down barriers for ourselves and others. We treat
the world as members of our family.

Philosophy. We will never assume we have reached the top.

clients Describe Dee
As...
Detailed an Expert
Big Thinker
a Negotiator Innovative
Loyal a Leader
Tech Savvy a Writer
Honest I Trust Her
Creative Analytical
Strategic Fearless
Bad Cook a Friend a Resource
Connected Goal Oriented PR Genius
Problem Not
Education Solver Never Athletic Mac
Junkie Intimidated Enthusiast

Community Leadership
Mueller Austin Redevelopment (700+
acres) Advisory Commission for Austin
City Council 2007-2009.

Austin Board of REALTORS® Grievance
Committee Member 2007 and 2008.

Texas Association of REALTORS® Land
Use and Transportation Commission
Member 2008.

Leadership Austin Member 2008.

Big Austin Business Advisor 2008.


Current Authorship
Forthcoming book, “Gotcha Guide™ to
Buying and Investing in Real Estate”.

Forthcoming book series, “You Don’t Look
Like™ an Investor”.

Writer for National Geek Estate Blog, real
estate technology by founders of Zillow.

Writer for Realtor Magazine® Online
Young Professional Network(YPN) blogs.

Featured writer on Realtor.com® and
Realtown® blogs.


Spotlight Interviews
Inman News article on mobile marketing and technology Summer 2007.

Austin Business District Magazine Summer 2007. Dee gave real estate
investing advice and tips during the show.

Jay Papasan is co-author of the New York Times Best Sellers, Millionaire
Real Estate Agent and Millionaire Real Estate Investor. Jay interviewed Dee as a
real estate investment expert for their podcast series Fall 2007.

Televised interview with NBC Afﬁliate, KVUE, about use of mobile
marketing of listings Fall 2007 on morning and evening news.

Keller Williams Outfront Magazine, reaching over 75,000 agents
nationwide, wrote a story on Dee’s success in the August/Sept 2007 issue
and again January/Feb 2008 for mobile message marketing of listings.


Sample Interview or
Writing Topics
Marketing Luxury Homes and How to start a Real Estate Blog
New Construction or Business Podcast

Real Estate Investment for Mobile Marketing for Small
Beginners or Advanced Business and Real Estate

Real Estate Technology for How to Use Technology to Grow
Apple/Mac Users Your Real Estate Business

Creative Financing for Real How to Streamline Your Small
Estate Investments Business to Increase Proﬁt

How to Generate Free PR using How to Use Social Networking
Strategic Marketing Techniques to Grow Your Small Business

Luxury Marketing
(Advice to Agents)

Realtor.com Feature
(Market Conditions)

Realtor.com Feature
(Green Building)

Realtor.com Feature
(Market Analysis)

Contact Dee Today
Real Estate Technology Expert and Writer

For Samples or Latest News...
Contact Dee Copeland
www.CopelandGroupRealty.com

512-697-9140
Copeland Group @ Keller Williams Realty
Available Monday-Friday from 9am-5pm Central Time

DEE COPELAND Keller Williams Realty
Principal, Copeland Group 1801 S. Mopac Expressway #100
Broker-Associate , CRS, GRI Austin, TX 78746

T 512.697.9140
C 512.784.4704
F 866.316.2538
info@CopelandGroupRealty.com

www.CopelandGroupRealty.com

SUMMARY
Dee Copeland is a Broker-Associate at Keller Williams Realty and Principal of the Copeland Group, a real estate
brokerage team that specializes in the acquisition and sales of relocation properties, land, second homes, new
construction and investments in Central Texas. Author of the forthcoming book, quot;Gotcha Guide™ to Buying or
Investing in Real Estatequot;, Dee has been a featured nationally for articles on topics such as industry trends, real
estate investing, emerging media, and mobile technology. National spotlights include Inman News,
REALTOR.com and Realtown. Dee’s background and skills in the areas of negotiation, investment analysis,
process improvement, business development, and project management have been key to her success.

BUSINESS EXPERIENCE
PRINCIPAL AND LISTING SPECIALIST, KELLER WILLIAMS REALTY— 2004-PRESENT
The Copeland Group provides brokerage, marketing and consulting services to buyers, owners, investors, home
builders and developers with residential or commercial property, land, and new construction projects. Honors
include a Greater Austin Chamber Award Finalist for Customer Service, a profile in Outfront, Magazine for Keller
Williams Realty International and a starring role in a Flip That House-All Star television episode on TLC.

COPELAND GROUP CONSULTING/PUBLISHING— 2007-PRESENT
Copeland Group Publishing creates and distributes publications, training, media, and industry reports in the real
estate and business sectors to help individuals and business owners grow wealth and financial independence.
Consulting is in the areas of business development, project management, and process improvement.

SUPPORT/MANAGER/ANALYST/GLOBAL PROJECT MANAGER, APPLE COMPUTER— 1999-2005
Dee was fortunate to develop her business acumen at one the world’s most innovative technology companies.
She worked at Apple Computer in capacities that included team management, data analysis, business streamlin-
ing, process improvement, systems implementation and global project management.

EDUCATION AND CERTIFICATIONS
Formal education includes Bachelors of Arts in Communications, Texas State University-San Marcos, TX 2002.
Dee is preparing for a master’s of business administration (MBA) at the University of California Berkeley (Haas).

Current Designations: Certified Residential Specialist (CRS, includes top 4% of real estate agents nationwide),
Accredited Seller Representative (ASR), Accredited Buyer Representative (ABR), Graduate Realtor Institute
(GRI), e-Pro Technology Certified (e-PRO), Seniors Real Estate Specialist (SRES). Upcoming: Accredited
Buyer Representative Manager (ABRM), Certified Commercial Investment Member (CCIM, top 1% of agents),
Certified International Property Specialist (CIPS) and Certified Luxury Home Marketing Specialist (CLHMS).

COMMUNITY INVOLVEMENT AND MEMBERSHIPS
Dee is heavily involved in the Austin community. She was appointed by concensus vote of Austin City Council to
the Advisory Commission for the 711-acre Mueller Austin Airport Redevelopment Project, is a Founding Member
of the National Black MBA Association of Austin, and serves on the Austin Board of REALTORS Grievance
Committee. Dee was recently accepted to the prestigious Leadership Austin organization, consisting of top
CEOs, political figures, professionals, board members and community leaders who help Greater Austin achieve
economic and social goals. She will be in the graduating leadership class of 2008.

Other memberships include the Greater Austin Chamber of Commerce, Capital City African-American
Chamber of Commerce, Real Estate Investment Club of Austin (REICA) and Real Estate Networking Club
(RENC). Dee educates agents and investors via local classes as well as online forums (REIclub.com).

outfront
Millionaire series
proves key in
cultivating new niche
story by Jennifer LeClaire has been my guide
to success,” says
Copeland, who serves
It’s one thing when a book inspires the Greater Austin
you. It’s another when it sparks a career area under the Team
change. It’s another still when that book Dee banner. “The
leads you to the top of your field. book helped me define
That’s Dee Copeland’s story — and realistic goals — and
she’s sticking to it. meet them — in a way
An associate with the Austin North- that fit my own style
west market center, Copeland stumbled and personality.”
upon The New York Times best-selling,
The Millionaire Real Estate Investor Fit for a “high C”
(MREI) while she was working as a Copeland, for in-
project manager for Apple® Computer. A stance, had no
savvy businessperson, Copeland saw the intention of working
opportunity to strike it rich in the Austin nights or weekends.
real estate market. She caught the real As a self-described
estate bug, and along the way, educated high C on the DiSC®

Matt Lankes
herself on the investment game. personality assess-
Copeland says that the MREI has ment test, she knew
spared her many mistakes that saved a she could adhere to
lot of time and money, while equipping rules, regulation and Steeped in Austin’s urban redevelopment, Dee Copeland helps
her for investment success. Today, she’s structure — and that’s clients to invest in up-and-coming neighborhoods
equipping other investors to replicate her just what the MREA
winning track record. offered. Copeland admits she isn’t the
Central to her success in this new typical salesperson. But she is a risk
realm has been another best seller: The taker, evidenced by the fact that she quit
Millionaire Real Estate Agent (MREA).
The book sets forth all the models and
her job at Apple to go into real estate full The Millionaire Real
systems agents need to be successful,
time. It was the MREA that gave her the
confidence she needed to make the leap.
Estate Agent has been
she says. Chapter by chapter and page by Her primary niche has been real estate my guide to success.
page, Copeland used the book as a road investor clients in undervalued or up- - Dee Copeland
map to building her business plan, writ- and-coming neighborhoods in the East Austin, Texas
ing her systems and, ultimately, growing Side of Austin, and she emphasizes that
her business. the MREA has helped her out every step
“The Millionaire Real Estate Agent

Sep/Oct 2007 • Vol. 4 No. 5 © 2007 Keller Williams Realty, Inc.

along the way.
“Early on I started spending a lot of
money on my image. I wasn’t leading
with revenue,” Copeland admits. “Now
I do my 8 x 8. I call clients and do client
lunches to connect on an interpersonal
level. And I keep going back to the book
to review the concepts.”
As the MREA helped Copeland build
her business, the MREI helped her oper-
ate it efficiently by teaching her how
to find the right investor clients. She
actually gives clients homework from the
book. “Sometimes agents make decisions Best sellers provide pivotal
business platform
for investor clients without realizing it.
The book helps agents to operate with
more of an open mind about the different
types of investment strategies so you can
avoid that trap,” she explains.

Enter FLIP
With the recent addition to The New York
Times best-selling series: FLIP: How to
Find, Fix, and Sell Houses for Profit, Co-
peland has added a new dimension to her
relationships with her real estate investor
clients. About 50 percent of Copeland’s
clients are flipping properties, she says.
She explains that FLIP helps her con-
vey the truth that flipping property is a
business that must be run like a business.
FLIP, she says, offers a system that helps
clients wrap their minds around invest-
ment criteria, planning rehabs and work- Tapping into critical expertise, Lynn Newton (center) confers with FLIP co-authors Clay
ing with other investors. Davis (left) and Rick Villani (right).
She insists that her clients read the
book.“If they don’t do the homework on For Lynn Newton, associate at the Recently, Newton has also adopted FLIP,
their own, you shouldn’t feel obligated Owasso/Tulsa market center, The Millionaire along with a new marketing strategy that
to spend five hours taking them through Real Estate Investor (MREI) and FLIP: How to leverages the principles set forth in the
Find, Fix, and Sell Houses for Pro t have proven recent best seller.
the process,” Copeland says. “It’s a very to be the key resources in her strategy to “The attendees have to read FLIP before
readable book. If your investor is not help clients with real estate investments. I’ll meet with them,” Newton says.“I have to
willing to do the homework, then you Her two-hour Saturday-morning educa- know they are committed. If they can’t take
have an issue right up front. Flipping is tional sessions based on the MREI serve as two days to read the book, then they are
the starting point for the relationships. Her not interested enough. I don’t want to work
a sexy idea right now, but you can lose a rst session attracted 15 would-be investors, with hyped up clients. I want to work with
lot of money if you don’t know what you and resulted in the sale of ve homes — so interested investors.”
are doing.” far. During Newton’s two-hour Saturday- Newton notes that the MREI and FLIP
Copeland, on the other hand, has morning educational sessions, which she have taught her the ins and outs that help
concedes are “infomercials,” she covers the her advise real estate investor clients.“MREI
made a lot of money by knowing what high points in the book and then makes gets people thinking like an investors,” she
she is doing — and helping clients to fol- individual appointments with interested says.“FLIP tells them how to do it.”
low that lead. kw investors.

Sep/Oct 2007 • Vol. 4 No. 5 outfront © 2007 Keller Williams Realty, Inc.

Monday, October 15

This Week on Millionaire Mondays:
Monday, October 15, 2007
Free streaming audio at www.millionairesystems.com

Millionaire Mondays for Investors Millionaire Mondays for Realtors

The Path of a Real Estate
Becoming a Successful Agent:
Investor:
With Howard Brinton
With Dee Copeland

This week Jay Papasan, co-author of The
Millionaire Real Estate Investor, interviews This week Gene Rivers interviews the
Dee Copeland from Austin, Texas. creator of Starpower® University, Howard
Brinton.
Dee started out working at Apple Computer
and discovered that implementing projects Howard conducted more than 18,000 hours
that work is her expertise. Dee decided to of research on 300 agents to form
follow her passion to grow her own Starpower, which studies the best
business. She started out on her path to practices of top-producing agents and
real estate investor as a landlord of a shares what has made them successful.
duplex while living on the other side of the
duplex herself. In this interview Howard discusses
marketing ideas, business beliefs, market
Dee advises the listener to buy right and shifts, mistakes to avoid and what it
not above your means starting out. You means to be learning-based.
will find out how invaluable it is to know
your area and how you need to go about Howard also discusses how developing
finding out the information you need to business systems is a never-ending
know. Dee speaks on the importance of process. Tune in Monday to learn valuable
addressing the wants and needs in the area information on what it takes to be a
you are focused on. successful agent.

In this interview you will learn that you
should buy in a buyers market and start
down your path to becoming a successful
real estate investor.

Home
Agents, consumers connect with mobile technology
INSIDE
Part 1: Mobile matters in real estate
Part 1: quot;Agents,
By Glenn Roberts Jr. Wednesday, October 17, 2007 consumers connect with
Inman News mobile technologyquot;

More than 229 million people subscribe to wireless services in the United States, or about Part 2: quot;Trends in
76 percent of the national population. Globally, an estimated 2.3 billion people subscribe mobile technologyquot;
to wireless mobile services -- the world's population in September 2007 was estimated
at 6.7 billion, the Cellular Telephone Industry Association reported. Part 3: quot;Real estate on
the go: From GPS to
Wireless users sent about 64.8 billion text messages in the first half of 2006, and sent
ZipFormsquot;
about 12.5 billion text messages in June 2006. Telephia, a telecommunications research
company, reported that 64 percent of all U.S. mobile phone subscribers actively used
text messaging as of the first quarter of this year. And Verizon Wireless reported that its INMANTV
users sent and received about 10 billion messages in June 2007.

The enormity of those numbers may be difficult to grasp. But they carry a very clear
message: It's an increasingly mobile world, and mobile phones aren't just for talking
anymore.

Some real estate professionals are taking that message seriously and are using
technology to connect with consumers in new ways. According to a 2007 Realtor
Technology Survey conducted by the National Association of Realtors' Center for
Realtor Technology, about 28 percent of respondents said they own a smart phone
equipped with e-mail and Internet access, compared with 8 percent of respondents in a
2005 survey.

The mobile surge is powering a swarm of real estate technology companies that offer
property information via text messages, photo uploads, and mobile-friendly Web sites to
consumers while equipping real estate professionals with a range of mobile tools that
enable them to drum up leads, manage client interaction, and receive and transmit
transaction documents while they are in the field.

Dee Copeland, who leads a real estate team for Keller Williams
Realty in Austin, Texas, uses a Palm Treo 650, which is a hybrid
mobile phone/portable digital assistant, to communicate with clients,
prepare transaction documents, send property fliers and even to
open up lockboxes at for-sale properties -- the handheld device
doubles as a digital key for a high-tech lockbox used in her market
area. QUOTE OF THE WEEK
A former project manager for Apple Computer, Copeland is very quot;I have no interest in
comfortable with technology. But she said it's important to recognize bailing out lenders or
Dee Copeland the sometimes lengthy curve of adoption for new technologies, and property speculators.”
not to step too far ahead of consumers. -–U.S. Treasury Secretary
Henry Paulson
quot;Instead of being on the bleeding edge, it needs to be on the level of adoption. Some
people go very far with these mobile applications. In terms of what consumers are using Full Story
right now, agents need to stay within that realm,quot; said Copeland, who has worked in the
real estate industry since 2004.
SUBMIT A TIP
A mobile version of ZipForm offers online access to real estate forms, and TopProducer's
mobile version offers customer contact management tools, she noted. quot;You can write Got an opinion? Or just

need to get something off
contracts from your PDA. You don't have to go back to the office -- you can do it right
your chest? Send your
here, right now.quot;
innermost thoughts,
For property listings, Copeland uses a service by Austin-based Drive Buy Technologies frustrations and
that allows prospective buyers to request property information for a home via text perspectives on the real
message by entering a code that is listed on a for-sale sign. There are many companies estate industry to
that have targeted this particular technology niche. When a consumer uses the Drive Buy jessica@inman.com.
service, Copeland receives that consumer's phone number.

She also uses Buyer Acquire, a service that allows buyers to dial a toll-free number to
listen to an audio recording with details about the property. That service also relays
users' phone numbers.

Copeland uses another tool, called vFlyer, to transmit electronic fliers to prospective
buyers.

quot;This has helped me to get rid of the brochure box,quot; she said. quot;I want people to contact
me. I want to have their contact information and you do not get that from a brochure
box or a (traditional) flier.quot;

Copeland said that if she receives a text message from a prospective buyer then she
may choose to respond via a text message because the consumer has already
established a comfort level with that medium. The instantaneous nature of mobile
messaging enables her to respond quickly when a consumer or client has a question, she
said.

It's important to respond quickly to messages from mobile users, Copeland said, as they
may be actively looking at the homes in person rather than casually browsing at home
via the Internet.

Teens are not the only ones who are quot;textingquot; today. A Pew Internet and American Life
Project study released in March 2005 found that about 27 percent of adults with cell
phones have used text-messaging features within a month of the survey date, 31
percent of cell phone owners ages 28-39 are quot;texters,quot; and 13 percent of cell phone
owners ages 50-58 use text-messaging features. Copeland said that these days, the
demographics of text messaging appear to be very broad.

As with other technology advancements, Copeland said that those real estate
professionals who don't adjust may risk falling behind.

quot;Mobile technology is not going to go away. Any agent who doesn't start getting on
board in at least understanding some of the applications is losing efficiency in their
business and is losing those leads,quot; she said. quot;If I were to invest money in something, it
should be on these types of tools and not on (advertisements on) bus benches and
billboards.quot;

Clients of Coldwell Banker Diamond, Realtors, a brokerage company based in
Philadelphia, can access property information pulled from the area's multiple listing
service -- a database of property information supplied by participating brokers.

Powered by CellSigns, a mobile technology company, the quot;Diamond
Curbside Servicequot; allows the brokerage company's clients to view
information for active listings, search for homes by street address or
neighborhood, and schedule showings of for-sale properties using a
mobile phone.

quot;It's a wonderful way for the agents to be able to be responsive to
their clients,quot; said Kim Rudolph, director of Internet development for
Coldwell Banker Diamond. quot;We need to be able to provide
information and deliver it in a manner our customers are using. Text
messaging is so instant that (clients) expect an instant response ... Kim Rudolph
they expect someone to be on the other side.quot;

She added, quot;You really have to have in place a business model that is responsive, and
be able to build a relationship with people on the other side of that message. The
technology by itself doesn't mean anything -- it's the human element that is going to

make it work.quot;

The company has 250 agents, and Rudolph estimated that about 75
percent of the agents have signed up to offer the text-messaging
service for their clients.

quot;The old days of an open house and an ad in the paper, waiting for
the phone to ring, are long gone,quot; said Tom Slupske, an agent with
Counselor Realty in Brooklyn Park, Minn. Slupske uses TaggLine, a
service offered by Minneapolis-based Taggart Communications, to
automatically transmit property information to consumers via audio
recording, text message or photo download.
Tom Slupske
The system features a toll-free number that prospective buyers can
call to hear options on how to receive property information. They are prompted to enter
an identification number for the property that appears on the for-sale sign of homes that
are marketed using the TaggLine service. If consumers do not want to receive a text
message or data file, they can listen to an audio recording for the property.

Slupske said that in addition to advertising the TaggLine service on for-sale signs, he has
also used it in print advertising. quot;Rather than have a lengthy ad, which is expensive, I
can run just minimal words,quot; he said, by including the TaggLine phone number and
property number.

The service provides subscribing agents with the phone number of
each consumer who calls the toll-free number.

Heather Dietrich Feigum, a buyer specialist for Keller Williams
Integrity Northwest in Elk River, Minn., who also uses TaggLine, said
she follows up by phone immediately when she receives messages
from consumers who use the TaggLine system. quot;Typically they do
have more questions,quot; she said, and she learns whether those
buyers are already represented by an agent when she calls. Feigum
said she has subscribed to the system for about a year. quot;We've had
Heather Dietrich
great results with it,quot; she said.
Feigum
Agents and their clients in the commercial real
estate market are particularly proficient in the use of mobile
technologies, said Firas Naji, a commercial real estate broker for
Network Real Estate Group Ltd. in Tinley Park, Ill. Naji uses his Sprint
Mogul mobile device to access the area's MLS and to keep in touch
with clients. quot;I have a client who strictly replies to me through his
BlackBerry,quot; he said, referring to another Internet-capable mobile
device, and he said that other clients also use text messaging and
mobile e-mail to communicate.
Firas Naji
***

Send tips or a Letter to the Editor to glenn@inman.com, or call (510) 658-9252, ext.
137.

Copyright 2007 Inman News

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About Dee Copeland Press Kit