The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
HUL's leadership in India's FMCG sector
1. PROUJECT ON HUL PRESENTED BY:- HEMENDRA SHARMA & ABHISHEK KUMAR
2. Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The company was renamed in late June 2007 as "Hindustan Unilever Limited".
3. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 400 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL. With over 35 brands spanning 20 distinct categories such as:- soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
13. PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash LuxBreeze LifebuoyDove LirilPears HamamRexona 2) Laundry3) Skin Care Surf Excel Fair and lovely RinPond’s Wheel Aviance 4) Hair care5) Oral care Sunsilk naturals Pepsodent Clinic Close up 6) Deodorants7)Colour Cosmetics Axe Lakme Rexona 8)Ayurvedic Personal and health care: B) FOODS 1) Tea 2) Coffee 3) Foods 4) Ice cream Brooke Bond Brooke Bond BruKissanKwality walls Lipton AnnapurnaKnor C) WATER PURIFIER Pureit
16. In the above pie chart we see the position of various FMCG companies doing business in India. We can see that HUL is enjoying the position of market leader and is followed by ITC as close second in the market share of FMCG products.
24. Shelf availability 84% outlets in IndiaCOMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below:-
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29. Awards & recognition These are some highlights of recognition we have received from external bodies on our social, economic and environmental performance during 2009 and 2010. Awarded top Indian company in the 'FMCG' sector for the third consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009. HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings in a survey carried out by Hewitt Associates HUL received the Award for Excellence in HR in 2010 from Confederation of Indian Industry (CII). This is a rigorous fact-based assessment which is conducted by a team of external assessors. HUL has won this award for the third consecutive year. Awarded Customer and Brand Loyalty Award by Business India & Business Standard in 2009 Awarded for Best Corporate Social Responsibility Practice at the Social & Corporate Governance Awards 08-09 by BSE, Nasscom Foundation and Times Foundation Awarded in the Category 'FMCG Manufacturing Supply Chain Excellence' at the Third Express, Logistics & Supply Chain Awards by APL Logistics, Indiatimes, Mindscape, Business India Group in 2009
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31. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
32. We will inspire people to take small everyday actions that can add up to a big difference for the world.