How much time do you waste pulling reports and stats from individual tools and platforms? If the answer is too much then you need to get automating your SEO reporting to get yourself out of manual and inefficient workflows that waste your precious time. Everybody’s heard of Google Data Studio now, but are you using to join up and automate reporting as much as you could? Sam will show you how so you can set up Google Data Studio dashboards so you can become a more efficient marketer.
20. Lots of interest but low adoption…
@sam_marsden BrightonSEO
Big response to
poll but majority
have never tried
out Data Studio
despite being
freely accessible
36. @sam_marsden BrightonSEO
Combine and visualise data sources
What makes up GDS?
Google, partner & custom connectors
For quick insights and experimentation
79. Key steps
@sam_marsden BrightonSEO
1. Get access to the data & tools you need (including
Zapier & Supermetrics)
2. Spend time bringing in data sources in GDS or other
data viz platforms.
3. Build out the dashboards that are the most useful
(templates can help).
4. Share and collaborate!
80. Useful resources:
@sam_marsden BrightonSEO
• Calculated Metrics WBF – Dana Di Tomaso
• Sheets as a Data Source – Benjamin Estes
• GDS Beginners Tutorial - Benjamin Estes
• Actionable GSC Dashboard – Aleyda Solis
• Data Studio Template Gallery – Google
• How to Blend Data – Jon Meck
• DeepCrawl Zapier Guides – DeepCrawl
84. 1. Sync posts straight to Pocket
@sam_marsden BrightonSEO
SEO post sent to internal slack channel
Only continue if message includes a URL
Auto-sync to Pocket on mobile & desktop
85. 2. Auto notify about new posts
@sam_marsden BrightonSEO
New post published on WordPress
Automatically notify
internal slack channel
86. 3. Trigger crawls from wherever
@sam_marsden BrightonSEO
Trigger a crawl from Google Calendar
Crawl kicks off in DeepCrawl
87. 4. Completed crawl notifications
@sam_marsden BrightonSEO
Crawl completed in DeepCrawl
Automated slack notification
with top level stats
88. 5. Run tracking with Strava & Sheets
@sam_marsden BrightonSEO
New activity recorded in Strava
Add as record in Sheets
Automatically update dashboard